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Online health seekers after the pandemic

World of DTC Marketing

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. When I did the same, using the brand name for the search, I was taken back by both the number and depth of comments. What really surprised me was the use of social media to research Rx drugs.

Doctor 217
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Is DTC effective?

World of DTC Marketing

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. Management really wants to know if they can quantify DTC ads against brand objectives. What are the side effects?

Doctor 249
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Getting an Rx does not address health problems

World of DTC Marketing

Imagine a medicine that reduced the death rate of breast cancer and risk of recurrent breast cancer by 50% lowered the risks of colon cancer and type 2 diabetes by two-thirds, and those of heart disease, hypertension, and Alzheimer’s’ disease by 40%. But… Only 23% of Americans Get Enough Exercise.

Doctor 200
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Bayer sells testosterone drug rights to Grünenthal for €500m

pharmaphorum

Fellow German group Grünenthal is a pharma company focused mainly on pain products, although its portfolio also includes other specialty medicines such as Nexium (esomeprazole) for gastrointestinal disorders. Grünenthal will make the purchase in cash upfront, with the final figure dependent on any closing adjustments.

Drugs 97
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How To Get Success in Ayurvedic Pharma Franchise Business?

Fossil Remedies

All you require are a good franchise network, top-quality pharma products, and some financial knowledge. You can become part of a big company network as a PCD pharma distributor or a PCD pharma firm. Selection of brand. The brand you pick should be well-known and reputed. Wide range of products.

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The criticality of compliance

pharmaphorum

Prior to selling drugs or medical products in any country, pharmaceutical companies must prove compliance and gain the regulatory approval required by the country in which the goods will be distributed in. Regulatory requirements are in place to ensure medicines are safe for consumption. The dominion of data.

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Orexo eyes opioid use disorder app launch before year-end

pharmaphorum

Orexo also sells drugs to combat opioid misuse, including Zubsolv (buprenorphine/naloxone), which accounts for the bulk of its revenues and is funding the development of the company’s digital therapeutics as well as a pipeline of specialty pharma products.