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Supply chain middlemen ‘pocket half of US branded medicine spending’

pharmaphorum

In 2020, over half of total spending on brand medicines went to the supply chain, middlemen and other stakeholders, overtaking the amount going to drug manufacturers for the first time, according to a new study. ” The post Supply chain middlemen ‘pocket half of US branded medicine spending’ appeared first on. .

Branding 111
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The discovery of a new and compounding cybersecurity threat to pharmacies

pharmaphorum

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suddenly, you’re unable to get the medicine you need and have been prescribed by a doctor.

Pharmacy 138
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Eli Lilly Partners with Amazon Pharmacy for Home Delivery of Drugs

XTalks

LillyDirect Pharmacy Solutions, Eli Lilly’s direct-to-consumer (DTC) drugs website, is teaming up with Amazon Pharmacy to deliver select medications to people’s homes. Physicians can send prescriptions for their patients either to LillyDirect Pharmacy Solutions or Amazon Pharmacy.

Pharmacy 111
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Pharma brands must ‘up the ante’ in their digital presence

pharmaphorum

Offering medicines and healthcare products in a digital capacity through online purchasing and delivery, or via a click-and-collect service, is the perfect solution. Each country has different regulations in regard to the online advertising of prescription drugs and over-the-counter medicines.

Branding 124
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Do generics producers have what it takes to tackle complex and specialty drugs?

Pharmaceutical Technology

As more competitors enter the market, the price of a treatment goes down, explains Stanford University professor of medicine Dr. Kevin Schulman. They are sometimes referred to as hybrid medicines by the European Medicines Agency (EMA). The only way forward for generics producers. But there are some exceptions.

Drugs 298
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Disruption in healthcare is coming

World of DTC Marketing

Mark Cuban made a big splash in the world of gener­ic medications when he launched a new com­pa­ny ear­li­er this year, pledg­ing to on­ly charge a 15% mark-up for its gener­ic medicines, Wide­spread cost sav­ings from us­ing Cuban’s new com­pa­ny could be steep. Generic drugs versus branded is also a considerable expense.

Pharmacy 227
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PBMs and insurers want your prescription money

World of DTC Marketing

anti-kickback law that the drugmaker said prevented it from helping heart failure patients, many with low incomes, afford the medicine that costs $225,000 annually. A drug’s out-of-pocket cost is primarily the result of decisions made by insurance companies and pharmacy benefit managers (PBMs).

Pharmacy 226