Remove Branding Remove Nurses Remove Pharma Companies
article thumbnail

What is pharma’s responsibility for online health information?

World of DTC Marketing

This is one area where pharma companies can restore trust and excel. . Right now, people don’t come to pharma websites unless DTC drives them for a specific product. There are some unbranded sites, but the branded places far outnumber them. On the branded websites, there is usually some disease state information.

Doctor 227
article thumbnail

Study finds unexpected prescription influencers in healthcare

pharmaphorum

.” The research began with a qualitative study consisting of 60-minute interviews with six healthcare providers, including two MDs, two physician assistants/registered nurses, and two pharmacists. ” COVID has changed the landscape because more nurse practitioners and physician assistants now play a role in primary care.

Nurses 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ep. 012 – Tom Ollerton Podcast Transcript

Pharma Marketing Network

Tom (AC): Yeah and we’ve worked in regulated space is pretty much from day one I’m sitting in the alcohol tax in the UK and Germany in the US and the US Embassy working with a bunch of brands in which is folio. So Theraflu, Advil, Biotene and ChapStick.

article thumbnail

Ep. 006 – Mark Stinson & Bob Baurys Podcast Transcript

Pharma Marketing Network

My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Our nurses act as that person, our nurses act as that confidant to that family and begin to provide that education services to that person who’s seeking a solution.

Doctor 40
article thumbnail

Pharma Marketing Network - Untitled Article

Pharma Marketing Network

Robin also coaches people who want to become thought leaders to drive their marketing, personal branding and career advancements. Robin welcome to the Pharma marketing podcast and thanks for joining us today. Robin (Guest): I’ve been so excited for this one thank you so much for having me.

Insulin 52
article thumbnail

Pharma Marketing Network - Untitled Article

Pharma Marketing Network

Robin also coaches people who want to become thought leaders to drive their marketing, personal branding and career advancements. Robin welcome to the Pharma marketing podcast and thanks for joining us today. Robin (Guest): I’ve been so excited for this one thank you so much for having me.

Insulin 52
article thumbnail

On Clinical Trials Day, CVS shares lessons learned from one year providing trial services

pharmaphorum

Last year, the company added clinical trials to the list with the launch of CVS Health Clinical Trial Services , an initiative that works with pharma companies on clinical trial recruitment and even hosts trial sites at certain retail locations. And within the first week we were oversubscribed.