World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

AUGUST 30, 2022

For every $1 million invested in online banner ads, just 0.1%, or $1,000, derives value for brands, resulting in $999,000 wasted by brands. So why is pharma wasting so much money? The question then becomes, “why are pharma brands still using them?”

Branding 270

Branding Marketing Compliance Pharma Companies 270

World of DTC Marketing

AUGUST 17, 2021

It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class. ” More and more pharma companies are becoming reliant on digital agencies to develop and execute their online strategies.

Branding 249

Branding Pharma Companies Development Production 249

World of DTC Marketing

JULY 14, 2021

TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows.

Pharma Companies 253

Pharma Companies HR Branding Marketing 253

World of DTC Marketing

OCTOBER 4, 2021

A year ago, Facebook was making a hard charge to get the pharma business. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

World of DTC Marketing

DECEMBER 8, 2021

It depends on your objectives and an understanding of how physicians are using the web, but your investment directly reflects your brand and company. Physicians visit pharma websites, but, like online health seekers, they often reach out to others to get more information. Does this mean your HCP website is a waste of money?

Branding 213

Branding Pharma Companies Marketing Drugs 213

World of DTC Marketing

AUGUST 25, 2022

This is one area where pharma companies can restore trust and excel. . Right now, people don’t come to pharma websites unless DTC drives them for a specific product. There are some unbranded sites, but the branded places far outnumber them. On the branded websites, there is usually some disease state information.

Doctors 227

Doctors Doctor Branding Pharma Companies 227

World of DTC Marketing

MAY 17, 2022

Just 13% of people trust the pharma companies they interact with. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. Drug companies can’t afford to supply prescription drugs; they need to get to know what their audience needs and wants to stay on branded products.

Marketing 214

Marketing Pharma Companies Branding Drugs 214

World of DTC Marketing

APRIL 13, 2021

I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. Medscape will do a list match to target doctors and tell you how many have been reached with your branded messages. First, this data is not my specialty and is generalized.

Doctor 286

Doctor Doctors Pharma Companies Production 286

World of DTC Marketing

MAY 31, 2022

While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand. The answer is twofold.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. The pandemic has changed both HCP and patient behaviors.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. What about physician social media sites?

Marketing 173

Marketing Pharma Companies Branding Doctors 173

World of DTC Marketing

FEBRUARY 7, 2022

At 99% of pharma companies, that's a huge no-no. On top of this, “the company also revealed that the Federal Trade Commission and the Securities and Exchange Commission had opened two new, separate investigations into the troubled biotech. At 99% of pharma companies, that’s a huge no-no.

Pharma Companies 253

Pharma Companies Marketing Sales Clinical Trials 253

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. The post Pharma agency challenges and opportunities.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

APRIL 14, 2022

They have, as a resource, knowledgeable thought leaders but rarely, if ever, ask them to write general health content for their websites because it doesn’t drive brand objectives. This means there is a significant opportunity for pharma to get closer to their audience by helping them understand health problems.

Branding 218

Branding Pharma Companies Containment Vaccination 218

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. Communicating patient insights to HCPs is just as crucial as data behind the brand.

Branding 203

Branding Marketing Pharma Companies Doctors 203

Pharmaceutical Commerce

APRIL 2, 2024

In this Pharmaceutical Commerce video interview, Joerg Tritschler, a partner in Simon-Kucher’s life sciences division, explores the two major strategies big pharma companies are employing amid current macro challenges and efforts to offset looming patent losses to blockbuster brands.

Life Science 104

Life Science Pharma Companies Branding 104

World of DTC Marketing

DECEMBER 8, 2020

SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money. Marketing Strategy Business concept.

Branding 154

Branding Marketing Pharma Companies Development 154

World of DTC Marketing

SEPTEMBER 6, 2021

After the decision was made not to give her the job, she was told her current position was being eliminated even though someone on her brand team would be taking over her responsibilities. She hired an attorney and is now in litigation with the top 10 pharma companies.

Pharma Companies 219

Pharma Companies Sales Branding Marketing 219

World of DTC Marketing

DECEMBER 9, 2021

I’m still seeing brands spend in the high six figures for SEO when online health seekers prefer organic search results. 3hree: Developing an HCP portal on your website – Too little is a bad reflection on your brand; too much is a waste of money. Digital advertising will account for 64.4% of the total in 2020 and 52.1%

Drugs 204

Drugs Branding Marketing Production 204

Fossil Remedies

JUNE 18, 2020

PCD Pharma Companies are those companies, which provides products to its franchise partners and also distributorship rights and monopoly of marketing for the given geographic area or location. PCD Pharma means Propoganda Distribution. Fossil Remedies presents a list of Top 10 PCD Pharma Companies in India.

Pharma Companies 52

Pharma Companies Production Marketing Branding 52

STAT News

FEBRUARY 9, 2023

Although gray skies are hovering over the Pharmalot campus, our spirits remain sunny because, as the Morning Mayor taught us, “Every brand new day should be unwrapped like a precious gift.” Top of the morning to you, and a fine one it is. Our choice today is salted caramel mocha.

Pharma Companies 98

Pharma Companies Sales Branding Production 98

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in.

Branding 52

Branding Marketing Compliance Pharma Companies 52

World of DTC Marketing

OCTOBER 2, 2021

Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. In my opinion, pharma companies should avoid Facebook at all costs. Last month the Wall Street Journal exposed Facebook’s hypocrisy and mistruths. It was an excellent piece of investigative journalism.

Doctors 197

Doctors Doctor Pharma Companies Containment 197

World of DTC Marketing

JANUARY 15, 2021

Globally, we are seeing digitally- savvy brands fare better.” Pharma needs to figure out how to better connect the digital with the people.” — William Febbo, CEO, OptimizeRx. .” — William Febbo, CEO, OptimizeRx. Do you want to know the biggest challenge facing pharma companies right now?

Pharma Companies 180

Pharma Companies Sales Marketing Branding 180

World of DTC Marketing

OCTOBER 1, 2020

WHAT NOW: The idea that most pharma companies are here to serve patients is a canard. Pharma CEO’s serve themselves with big salaries tied to drug prices and keeping drugs from coming off patent. Now you were mentioning the goodwill that Pharma has received because of COVID?

Drugs 181

Drugs Pharma Companies Branding Sales 181

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. Generic drugs versus branded is also a considerable expense. Will pharma and other healthcare companies partner with disruptive organizations?

Pharmacy 227

Pharmacy Generic Drugs Life Science Branding 227

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . INSIGHT: This may be true now but pharma companies are ramping up and planning new drug launches in person once the pandemic metrics improve. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

MARCH 2, 2021

SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people.

Marketing 180

Marketing Branding Packaging Packaging 180

Pharmaceutical Technology

MAY 2, 2023

ODAIA will use the latest investment to further advance its artificial intelligence (AI)-powered product offerings, allowing the pharma companies to deliver various life changing therapies to the patients faster.

Life Science 147

Life Science Branding Pharma Companies Production 147

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. But the real question that needs to be answered is, “will an app support brand objectives?” Consumers downloaded 204 billion apps in 2019, and mobile use has been increasing during the pandemic.

Doctors 230

Doctors Doctor Branding Development 230

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.

Branding 180

Branding Production Marketing Pharma Companies 180

World of DTC Marketing

DECEMBER 28, 2020

DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. The potential to increase compliance and adherence is unlimited with EHR integration by pharma companies. Having just a website is not enough. Millennials use digital health differently than Boomers.

Doctors 296

Doctors Doctor Production Marketing 296

World of DTC Marketing

NOVEMBER 19, 2020

This is an inherent problem of big pharma. Big pharma companies seem to think that to hold onto people, all they have to do is pay them well. That’s myopic thinking and can lead to your company’s downfall. Katie started her career in pharma on the commercialization side, launching two drugs with her teams. .

Pharma Companies 165

Pharma Companies Branding Drugs Marketing 165

BioSpace

SEPTEMBER 18, 2023

The French pharma company continues to pare down its central nervous system business by divesting 11 brands to U.K.-based based Pharmanovia, which is expanding its neurology portfolio.

Pharma Companies 80

Pharma Companies Branding 80

World of DTC Marketing

JULY 21, 2022

consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. DTC marketers seem to ignore this data. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

FEBRUARY 21, 2022

didn’t just offer to pay for the drug’s development cost so that the price could be set very low, but it’s about investors who penalized the company stock when they learned that COVID might be on the decline. At this point, one must wonder why the U.S. About those copay cards. spending annually.

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Regulation Drugs Bioequivalency Vaccination 218