Pharma to raise prices on more than 250 drugs in the US from January 2025
Pharmaceutical Technology
JANUARY 14, 2025
This month, pharma companies have announced plans to increase the prices of more than 250 branded drugs in the US.
The pharma company of the future
World of DTC Marketing
AUGUST 27, 2020
” Pharma continues to donate a lot of money to the Republican Party and in particular Mitch McConnell. So far this year he has received well over $200,000 from just about every pharma company in the U.S. It’s well known that Mitch has argued against any pharma pricing reform so obviously money does buy politicians.
Pharma Companies 
144
144 Join 21,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Strategies for Pharma Brands: Driving HCP Engagement
Pharma Marketing Network
MARCH 17, 2025
With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. But how can pharma brands stand out in a crowded market? For expert guidance on pharma marketing trends, visit Pharma Marketing Network.
Branding 52
52 
How to choose the right digital agency
World of DTC Marketing
JULY 30, 2021
Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. This was a huge benefit for us.
Branding 286
286 
Dear FDA: WTF?
World of DTC Marketing
MARCH 18, 2021
SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. A brand name is only as effective, or ineffective, as the messaging and brand experience that goes with it. In other words, they resonate.
Branding 180
180 
DoP releases new UCPMP for pharma and medical devices companies
AuroBlog - Aurous Healthcare Clinical Trials blog
MARCH 17, 2024
The Department of Pharmaceuticals (DoP) has issued a new Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, permitting pharma companies to provide brand reminders such as informational and education items and free samples to medical professionals with restrictions on sample packs and total value.
Pharma Companies 189
189 
Can pharma really leverage social media?
World of DTC Marketing
JANUARY 18, 2022
Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.
Branding 238
238 
The futility of banner ads
World of DTC Marketing
AUGUST 30, 2022
For every $1 million invested in online banner ads, just 0.1%, or $1,000, derives value for brands, resulting in $999,000 wasted by brands. So why is pharma wasting so much money? The question then becomes, “why are pharma brands still using them?”
Branding 270
270 
Small versus big digital agencies for pharma
World of DTC Marketing
AUGUST 17, 2021
It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class. ” More and more pharma companies are becoming reliant on digital agencies to develop and execute their online strategies.
Branding 249
249 
The REAL threats to DTC advertising
World of DTC Marketing
JULY 14, 2021
TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows.
Pharma Companies 253
253 
Tapping into pharma’s growing opportunities in digital health
Pharmaceutical Technology
AUGUST 4, 2022
In addition to doing more to proactively support healthcare providers and patients, digital health opportunities provide a chance for pharma companies to capture (and become a trusted source of) important real-world data about patients’ behaviour and their wider wellbeing. Assessing opportunities in the context of brand strategy.
Pharma Companies 358
358 
The social media problem for healthcare
World of DTC Marketing
OCTOBER 4, 2021
A year ago, Facebook was making a hard charge to get the pharma business. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing.
Branding 224
224 
How much should I spend on an HCP website?
World of DTC Marketing
DECEMBER 8, 2021
It depends on your objectives and an understanding of how physicians are using the web, but your investment directly reflects your brand and company. Physicians visit pharma websites, but, like online health seekers, they often reach out to others to get more information. Does this mean your HCP website is a waste of money?
Branding 213
213 
What is pharma’s responsibility for online health information?
World of DTC Marketing
AUGUST 25, 2022
This is one area where pharma companies can restore trust and excel. . Right now, people don’t come to pharma websites unless DTC drives them for a specific product. There are some unbranded sites, but the branded places far outnumber them. On the branded websites, there is usually some disease state information.
Doctors 227
227 
A new era of pharma marketing?
World of DTC Marketing
MAY 17, 2022
Just 13% of people trust the pharma companies they interact with. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. Drug companies can’t afford to supply prescription drugs; they need to get to know what their audience needs and wants to stay on branded products.
Marketing 214
214 
Reaching HCPs online
World of DTC Marketing
APRIL 13, 2021
I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. Medscape will do a list match to target doctors and tell you how many have been reached with your branded messages. First, this data is not my specialty and is generalized.
Doctors 286
286 
Why online marketing is so essential for pharma
World of DTC Marketing
MAY 31, 2022
While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand. The answer is twofold.
Marketing 179
179 
The Value of PPC Campaigns in Modern Pharma Marketing
Pharma Marketing Network
APRIL 10, 2025
In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Gone are the days when print ads and in-person detailing alone could carry a brand. Moreover, PPC isnt just about Google Ads.
Marketing 52
52 
Executing established pharma brand strategy: Key considerations for success
pharmaphorum
APRIL 11, 2025
As blockbuster drug patents edge closer to expiry, pharma companies must pivot fast - rethinking how they invest in, support, and scale established brands for a new commercial era.
Branding 52
52 
Product launch metrics are changing in pharma
World of DTC Marketing
APRIL 5, 2022
Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. The pandemic has changed both HCP and patient behaviors.
Production 196
196 
Marketing to physicians
World of DTC Marketing
MAY 13, 2021
QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. What about physician social media sites?
Marketing 173
173 
Biogen continues to sink
World of DTC Marketing
FEBRUARY 7, 2022
At 99% of pharma companies, that's a huge no-no. On top of this, “the company also revealed that the Federal Trade Commission and the Securities and Exchange Commission had opened two new, separate investigations into the troubled biotech. At 99% of pharma companies, that’s a huge no-no.
Pharma Companies 253
253 
Why Pharma’s Digital Ad Spend Will Surge Amid Tariff Fears and TV Ad Uncertainty
Pharma Marketing Network
APRIL 17, 2025
Pharma marketers are reallocating budgets to digital ecosystems that offer more flexibility, more measurable ROI, and greater resilience in the face of regulatory disruption. Digital marketing has already transformed how healthcare professionals (HCPs) and patients discover and engage with drug brands. Proposed U.S.
Branding 59
59 
Pharma agency challenges and opportunities
World of DTC Marketing
APRIL 16, 2021
QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. The post Pharma agency challenges and opportunities.
Branding 203
203 
DTC as part of an integrated strategy
World of DTC Marketing
AUGUST 29, 2022
A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. Communicating patient insights to HCPs is just as crucial as data behind the brand.
Branding 203
203 
It’s time to bring emarketing expertise in house
World of DTC Marketing
DECEMBER 8, 2020
SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money. Marketing Strategy Business concept.
Branding 154
154 
Do you have enough money to launch your drug?
World of DTC Marketing
DECEMBER 9, 2021
I’m still seeing brands spend in the high six figures for SEO when online health seekers prefer organic search results. 3hree: Developing an HCP portal on your website – Too little is a bad reflection on your brand; too much is a waste of money. Digital advertising will account for 64.4% of the total in 2020 and 52.1%
Drugs 204
204 
SEO Marketing Strategies that work in Pharma
Pharma Marketing Network
APRIL 11, 2025
Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. This is where SEO marketing strategies become essentialallowing brands to boost visibility, earn trust, and support both HCP and patient journeys without violating regulatory guidelines.
Marketing 52
52 
List of Top 10 PCD Pharma Companies in India
Fossil Remedies
JUNE 18, 2020
PCD Pharma Companies are those companies, which provides products to its franchise partners and also distributorship rights and monopoly of marketing for the given geographic area or location. PCD Pharma means Propoganda Distribution. Fossil Remedies presents a list of Top 10 PCD Pharma Companies in India.
‘Cliff’ Countdown: Balancing Internal and External Growth
Pharmaceutical Commerce
APRIL 2, 2024
In this Pharmaceutical Commerce video interview, Joerg Tritschler, a partner in Simon-Kucher’s life sciences division, explores the two major strategies big pharma companies are employing amid current macro challenges and efforts to offset looming patent losses to blockbuster brands.
Life Science 104
104 
STAT+: Pharmalittle: Study of Covid-19 therapy revives debate over FDA clearance; pharma companies are ready to make deals
STAT News
FEBRUARY 9, 2023
Although gray skies are hovering over the Pharmalot campus, our spirits remain sunny because, as the Morning Mayor taught us, “Every brand new day should be unwrapped like a precious gift.” Top of the morning to you, and a fine one it is. Our choice today is salted caramel mocha.
Just how bad is Facebook health information? Really bad
World of DTC Marketing
OCTOBER 2, 2021
Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. In my opinion, pharma companies should avoid Facebook at all costs. Last month the Wall Street Journal exposed Facebook’s hypocrisy and mistruths. It was an excellent piece of investigative journalism.
Doctor 197
197 
Pharma agency babble
World of DTC Marketing
JANUARY 15, 2021
Globally, we are seeing digitally- savvy brands fare better.” Pharma needs to figure out how to better connect the digital with the people.” — William Febbo, CEO, OptimizeRx. .” — William Febbo, CEO, OptimizeRx. Do you want to know the biggest challenge facing pharma companies right now?
Pharma Companies 180
180 
Half a million-dollar bonus for cancer drug price increase
World of DTC Marketing
OCTOBER 1, 2020
WHAT NOW: The idea that most pharma companies are here to serve patients is a canard. Pharma CEO’s serve themselves with big salaries tied to drug prices and keeping drugs from coming off patent. Now you were mentioning the goodwill that Pharma has received because of COVID?
Drugs 181
181 
Disruption in healthcare is coming
World of DTC Marketing
JUNE 22, 2022
PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. Generic drugs versus branded is also a considerable expense. Will pharma and other healthcare companies partner with disruptive organizations?
Pharmacy 227
227 
Medscape on shift to digital
World of DTC Marketing
AUGUST 23, 2020
Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . INSIGHT: This may be true now but pharma companies are ramping up and planning new drug launches in person once the pandemic metrics improve. Medscape Detailed Findings.
Pharma Companies 213
213 
AI in Pharma Marketing: Innovation or Compliance Nightmare?
Pharma Marketing Network
MARCH 26, 2025
Table of Contents The Rise of AI in Pharma Marketing Opportunities Driving Adoption Key Compliance Risks and Challenges Regulatory Guidance and Gray Areas Building a Responsible AI Marketing Framework Conclusion FAQs The Rise of AI in Pharma Marketing AI’s integration into pharma marketing has exploded in the past two years.
Compliance 64
64 
Pharma on a digital hiring spree?
World of DTC Marketing
MARCH 2, 2021
SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people.
Marketing 180
180 
Content Marketing Campaigns: How Pharma Brands Engage HCPs & Patients
Pharma Marketing Network
FEBRUARY 27, 2025
Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in.
Branding 52
52 
Should pharma be in the app business?
World of DTC Marketing
DECEMBER 22, 2020
Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. But the real question that needs to be answered is, “will an app support brand objectives?” Consumers downloaded 204 billion apps in 2019, and mobile use has been increasing during the pandemic.
Doctors 230
230 
Is pharma digital ready?
World of DTC Marketing
JANUARY 26, 2021
Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.
Branding 180
180 
Pharma’s golden handcuffs
World of DTC Marketing
NOVEMBER 19, 2020
This is an inherent problem of big pharma. Big pharma companies seem to think that to hold onto people, all they have to do is pay them well. That’s myopic thinking and can lead to your company’s downfall. Katie started her career in pharma on the commercialization side, launching two drugs with her teams. .
Pharma Companies 165
165 
Sanofi Sells 11 CNS Assets to Pharmanovia including Frisium and Gardenal
BioSpace
SEPTEMBER 18, 2023
The French pharma company continues to pare down its central nervous system business by divesting 11 brands to U.K.-based based Pharmanovia, which is expanding its neurology portfolio.
The fairytale of DTC TV ads
World of DTC Marketing
JULY 21, 2022
consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. DTC marketers seem to ignore this data. It’s not more T.V.
Marketing 266
266 
Let's personalize your content