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Dear FDA: WTF?

World of DTC Marketing

SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. A brand name is only as effective, or ineffective, as the messaging and brand experience that goes with it. In other words, they resonate.

Branding 180
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Product launch metrics are changing in pharma

World of DTC Marketing

What is the definition of a successful pharma product launch? Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. This is a massive issue for most big pharma companies because it often takes weeks of meetings to make even small changes.

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Why online marketing is so essential for pharma

World of DTC Marketing

While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand. In both these areas, most pharma sites fail.

Marketing 179
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The immediate future of DTC

World of DTC Marketing

DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Let’s be clear about pharma product websites. The potential to increase compliance and adherence is unlimited with EHR integration by pharma companies. Having just a website is not enough.

Doctors 296
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List of Top 10 PCD Pharma Companies in India

Fossil Remedies

PCD Pharma Companies are those companies, which provides products to its franchise partners and also distributorship rights and monopoly of marketing for the given geographic area or location. PCD Pharma means Propoganda Distribution. Fossil Remedies presents a list of Top 10 PCD Pharma Companies in India.

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List of Top 10 Pharma Franchise Companies in India

Fossil Remedies

Top 10 Pharma Franchise Companies in India. Irene Pharma. Irene Pharma – Being one of the prominent PCD Pharma company in India located at Ahmedabad Gujarat, we have faith in embracing new advances for consistently enhancing our PCD Pharma business operations. 150+Neoropsycatric Products.

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Bayer sells testosterone drug rights to Grünenthal for €500m

pharmaphorum

The legacy product now lies outside Bayer’s core areas of cardiology, oncology, haematology, ophthalmology, women’s health and radiopharmaceuticals, and the funds raised from the sale will support the “ongoing transformation of Bayer’s pharma business to focus on key areas of future medical innovation”, said the company.

Drugs 97