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The social media problem for healthcare

World of DTC Marketing

A year ago, Facebook was making a hard charge to get the pharma business. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing. Spots for Amazon Pharmacy were found on over 30 health misinformation sites.

Branding 224
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Disruption in healthcare is coming

World of DTC Marketing

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. Generic drugs versus branded is also a considerable expense. If pharmacies try to fill those generic prescriptions, the claims are rejected.

Pharmacy 227
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California’s low-cost insulin plans receive $100m manufacturing boost

Pharmaceutical Technology

Most of the US insulin market is controlled by three pharma companies: Sanofi, Eli Lilly, and Novo Nordisk. For almost all their insulin, these companies manufacture the API and finished dose in-house and package the products themselves instead of using CMOs, GlobalData’s Drugs database shows.

Insulin 328
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COVID-19 and the digital pharma marketing revolution

pharmaphorum

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications. Will we go back to that?

Marketing 100
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How to Start a Pharmaceutical Distribution Company?

Fossil Remedies

Start your pharmaceutical distribution company today. What does a pharma distribution company do? It can be described as the link between the manufacturing company and the retail pharmacy or directly the users. You can market drugs under your brand name. Establish your brand in the market.

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Comparison of Humira biosimilars in the US and Europe

Pharmaceutical Technology

Many pharma companies hold extensive patent protections and have ongoing patent litigation cases. Advocacy groups, like Biosimilar Forum, have highlighted issues around formulary access for the new biosimilars and questioned if pharmacy benefit managers (PBMs) will offer all the Humira biosimilar options on their formularies.

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Hollywood and the Metaverse’s effect on pharma’s content

pharmaphorum

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. About the author.

Branding 116