Pharma Marketing Network

MARCH 26, 2025

Table of Contents The Rise of AI in Pharma Marketing Opportunities Driving Adoption Key Compliance Risks and Challenges Regulatory Guidance and Gray Areas Building a Responsible AI Marketing Framework Conclusion FAQs The Rise of AI in Pharma Marketing AI’s integration into pharma marketing has exploded in the past two years.

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World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The company has hired former senior health regulators to help it navigate America’s healthcare bureaucracy. . Generic drugs versus branded is also a considerable expense.

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Pharmacy Generic Drugs Life Science Branding 227

Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

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Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in.

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pharmaphorum

OCTOBER 15, 2020

The boom in digital tech over COVID means that pharma can move faster than ever – but the industry’s traditional processes for asset approval are still holding timelines back. David Reily examines how pharma companies are responding to the increased burden of asset approval with new ways of working. Bhupinder McJennett, AbbVie.

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pharmaphorum

JANUARY 22, 2023

In recent years, pharma companies have invested heavily in their healthcare provider (HCP) portals, along with other digital solutions, to account for the reduction in face-to-face time between reps and HCPs during and post-pandemic. What is meant by an HCP portal? How can this impact patient care?

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Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients.

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Pharma Marketing Network

FEBRUARY 19, 2025

Introduction Email marketing remains one of the most powerful tools for pharma brands , helping reach healthcare professionals (HCPs), patients, and stakeholders with tailored messaging. How can pharma marketers craft high-performing email marketing campaigns while staying compliant? Therapeutic area focus (e.g.,

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Pharma Marketing Network

FEBRUARY 5, 2025

For pharma marketers, these platforms provide an efficient way to reach doctors, caregivers, and patients while complying with strict regulations. Why Pharma Marketers Need Programmatic Advertising 1. Retarget website visitors , ensuring they stay connected with the brand. Thats the power of programmatic advertising.

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pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

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Pharma Marketing Network

MARCH 3, 2025

Digital advertising campaigns allow pharmaceutical brands to connect with their audiences at critical moments in the healthcare journey. How Digital Ads Are Changing Pharma Marketing Precision Targeting : AI and data analytics allow ads to be shown to HCPs based on specialty, prescribing behavior, and practice location.

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Pharma Marketing Network

MARCH 3, 2025

Digital advertising campaigns allow pharmaceutical brands to connect with their audiences at critical moments in the healthcare journey. How Digital Ads Are Changing Pharma Marketing Precision Targeting : AI and data analytics allow ads to be shown to HCPs based on specialty, prescribing behavior, and practice location.

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Pharma Marketing Network

OCTOBER 14, 2024

Among these, influencer marketing has emerged as a powerful tool for pharma companies seeking to build trust and foster engagement with their target audiences. By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes.

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pharmaphorum

JULY 15, 2021

The UK’s competition authority has issued its largest ever fine of more than £260 million ($360 million) to several pharma companies accused of colluding to hike the price of medicines delivered to the NHS.

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Pharma Marketing Network

FEBRUARY 19, 2025

With the rise of digital advertising strategies , pharmaceutical brands now have an opportunity to target healthcare professionals (HCPs), patients, and caregivers more effectively. But pharma marketing isnt like regular advertising. Here are some of the best digital advertising strategies tailored for pharma brands.

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pharmaphorum

AUGUST 2, 2022

Roche isn’t the only pharma company looking at subcutaneous checkpoint inhibitors, but the phase 3 readout and a plan to submit the data for approval with regulators including the FDA and EMA puts it among the leaders in the category.

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pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

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Pharma Marketing Network

OCTOBER 3, 2024

As the healthcare landscape evolves, pharmaceutical companies are increasingly leveraging social media platforms to connect with healthcare professionals, patients, and the broader public. Moreover, social media serves as a valuable tool for pharmaceutical companies to enhance their brand visibility and credibility.

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Marketing Branding Pharma Companies Regulation 52

XTalks

SEPTEMBER 28, 2023

While digital media, such as short video formats on social media platforms, is being adopted by many segments and industries, pharma advertising remains more traditional, with print and TV advertising continuing to be favored by pharma companies. Outside of pharma, the list included new ads from Revlon and mobile games Dream.

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Pharma Marketing Network

JANUARY 29, 2025

In 2025, pharmaceutical trends are redefining how brands connect with healthcare professionals (HCPs), patients, and stakeholders. But what exactly is shaping the future of pharma marketing this year? Brands that fail to provide consistent messaging risk losing trust and engagement.

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pharmaphorum

JANUARY 10, 2023

Research by Treasure Data , a market leading enterprise customer data platform (CDP), shows that HCPs are increasingly turning to digital to research scientific information, new medications, and brands. Pharma is a highly regulated industry and that is often why it is slow to adopt new technologies,” says Kazuki. References.

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Pharma Marketing Network

OCTOBER 31, 2023

Event marketing is a form of marketing that involves face-to-face interactions between a brand or product and potential customers. It’s a great way to build relationships and create brand awareness. In the digital age, event marketing is becoming increasingly important for companies in the pharmaceutical industry.

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Marketing Branding Production Pharma Companies 52

Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. Understanding the Challenges in Marketing Pharma Marketing pharma isn’t without its challenges. The good news?

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Pharma Marketing Network

OCTOBER 25, 2024

For pharma marketing executives , reaching audiences in meaningful, personalized ways has never been more critical. But with complex regulations, fast-evolving digital tools, and the challenges of building trust, it’s tough to know where to start. Leveraging Social Media in Pharma Social media is an untapped opportunity for pharma.

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Pharma Marketing Network

NOVEMBER 6, 2024

As consumers become increasingly digital-savvy, pharma companies need to revolutionize their approach. Let’s break down the strategies that are transforming the industry and keeping brands at the forefront. With new platforms and evolving regulations, it can feel overwhelming.

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Pharma Marketing Network

OCTOBER 1, 2024

Introduction to Pharma Marketing Strategies Pharma marketing strategies encompass a range of activities aimed at promoting pharmaceutical products to healthcare professionals and consumers. These strategies are designed to increase brand awareness, educate the target audience, and ultimately drive sales.

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Pharma Marketing Network

MARCH 3, 2025

But how can pharma brands optimize their digital assets while staying compliant with industry regulations? Imagine a pharma website as a digital waiting room. By refining user experience, messaging, and engagement strategies, pharma companies can increase prescription intent, patient adherence, and HCP interaction rates.

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Pharma Marketing Network

OCTOBER 17, 2024

Moreover, the adoption of digital tools like mobile apps and telemedicine platforms is facilitating direct communication between pharma companies and end-users. As patients become more digitally savvy, pharma companies are investing in creating seamless digital experiences that cater to their needs and preferences.

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Marketing Pharma Companies Regulation Production 52

Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty. Understanding Your Target Audience Who are you trying to reach?

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. How can pharma companies personalize their campaigns?

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Pharma Marketing Network

NOVEMBER 1, 2024

Data Privacy and Compliance Challenges Data privacy is one of the most pressing concerns in 2025, especially with new regulations being enacted globally. Pharma companies must also ensure that sensitive health information is safeguarded, as patient trust hinges on data security.

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Pharma Marketing Network

NOVEMBER 20, 2024

So, how can pharma marketing executives make the most of this technology? An ad exchange is a digital marketplace where advertisers (like pharma companies) and publishers (websites or platforms) buy and sell ad space. This precision ensures that ads are relevant, whether promoting branded drugs or raising awareness.

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Branding Compliance Marketing Pharma Companies 52

pharmaphorum

FEBRUARY 11, 2021

Pharma companies face many challenges when involving patients in the design of clinical trials – but doing so can have huge benefits further down the line, improving the sustainability and quality of research. This approach can also help to deal with troublesome issues like data protection, patients’ expenses and travel.

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Pharma Marketing Network

DECEMBER 13, 2024

Understanding Cost-Per-Action in Pharma Cost-Per-Action (CPA) is a performance-based advertising model where advertisers pay only when a specific action is completed. How It Works: Pharma companies define an “action,” such as an HCP downloading a clinical study or a patient enrolling in a treatment program.

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pharmaphorum

NOVEMBER 5, 2020

million) in funding that will be used to develop an artificial intelligence (AI) data platform that can be used by pharma companies to gain insights into how patients perceive them. Talking Medicines has raised £1.1 million ($1.4

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Creogenic Pharma

JULY 8, 2024

Consequently, if you still have all the marketing and operational abilities, but do not possess enough funds, you may watch out for a pharma franchise at an India firm that offers to establish the installation branches. Development of the company most of these businesses want to expand their company boundaries across global borders.

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Pharma Marketing Network

JANUARY 7, 2025

Pharma giants like Pfizer and Moderna have set the tone with innovative digital campaigns that promote transparency, accessibility, and education. Social media platforms, from LinkedIn to Instagram, are becoming key spaces for brand-building and patient outreach. How can pharma companies stay compliant with advertising regulations?

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