World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Your physician audience should be segmented by parameters that are important to the success of your brand.

Doctors 180

Doctors Doctor Sales Marketing 180

XTalks

JANUARY 20, 2025

This strategic move transformed Actavis into one of the largest pharma companies globally, with a strong presence across branded, generic and over-the-counter (OTC) medicines. Following the merger, Actavis rebranded itself as Allergan, leveraging the strong recognition of Allergans brand.

Marketing 104

Marketing Botox Life Science Pharma Companies 104

pharmaphorum

JANUARY 6, 2021

Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix that it says reflects its commitment to breakthrough science. It’s a dynamic reflection of our purpose. pic.twitter.com/vNqCgWus4w.

DNA 116

DNA Branding Vaccination Vaccine 116

pharmaphorum

JANUARY 22, 2023

In recent years, pharma companies have invested heavily in their healthcare provider (HCP) portals, along with other digital solutions, to account for the reduction in face-to-face time between reps and HCPs during and post-pandemic. What is meant by an HCP portal? How can this impact patient care?

Branding 98

Branding Pharma Companies Production Marketing 98

World of DTC Marketing

JANUARY 31, 2021

So where to start… Congresswoman Porter may want to look at the percentage of generic drugs available virus branded (89%). I have worked with and stayed in contact with some R&D people within pharma and they have a different answer. In pharma R&D returns have declined to 1.8 percent—a slight decrease of 0.1

In-Vivo 187

In-Vivo Generic Drugs Drugs Gene Therapy 187

pharmaphorum

AUGUST 2, 2022

Roche’s Tecentriq could become the first drug in the PD-1/PD-L1 inhibitor class to be approved in a subcutaneous formulation, after the new version matched the original intravenous formulation in a phase 3 trial. Results from a trial in first-line NSCLC are due in early 2023.

Trials 105

Trials Drugs Marketing Pharma Companies 105

pharmaphorum

JANUARY 4, 2022

In 2019, drugs within the oncology therapeutic area accounted for $143 billion in branded pharmaceutical sales, equalling approximately 20% of all global pharmaceutical sales, according to McKinsey. One of the means of more quickly discovering and progressing R&D candidates that pharma is looking into is AI technology.

Pharma Companies 140

Pharma Companies Branding Development Sales 140

Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Short video clips with expert insights.

Marketing 52

Marketing Branding Compliance Pharma Companies 52

Pharmaceutical Technology

SEPTEMBER 26, 2022

In addition, both companies would be able to focus on maximising value creation for their shareholders by prioritising capital and resource allocation, employing separate capital structure policies, and increasing management focus on their respective business needs.”. The company had revenues of $9.6bn both in 2020 and last year.

Manufacturing 162

Manufacturing Drugs Branding Sales 162

pharmaphorum

MARCH 23, 2022

Whether you’re a large pharma company or a small, emerging one, communication is key. Mark has developed the commercial strategy and leading market access, marketing and multi-channel sales teams at launch for a German biotech company, CO.DON AG, a specialized leader in cell therapies.

Clinical Trials 105

Clinical Trials Clinical Trials Sales Marketing 105

pharmaphorum

DECEMBER 14, 2022

The combined company will operate under the BehaVR brand, and starts operations with a $13 million cash injection from a Series B financing led by Oxford Science Enterprises and Optum Ventures with participation from Confluent Health, Accenture Ventures, Chrysalis Ventures, and Thornton Capital.

Pharma Companies 105

Pharma Companies Branding Trials Development 105

Pharma Marketing Network

OCTOBER 14, 2024

Among these, influencer marketing has emerged as a powerful tool for pharma companies seeking to build trust and foster engagement with their target audiences. By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes.

Marketing 52

Marketing Branding Pharma Companies Production 52

pharmaphorum

FEBRUARY 17, 2021

Armed with these insights, life sciences companies can develop patient-centric solutions that will lead to more successful products. Taking an engaged approach has clear benefits, including improved trial retention and development of PROs that can support market-entry and market access. Read the full article here.

Life Science 98

Life Science Genetics Branding Trials 98

pharmaphorum

SEPTEMBER 18, 2020

But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharma companies in the world: AstraZeneca.

Pharma Companies 116

Pharma Companies Sales Vaccination Vaccine 116

Pharmaceutical Technology

NOVEMBER 25, 2022

In many cases, pharma companies select a contract development and manufacturing organisation (CDMO) to develop products versus doing the work themselves for reasons related to cost, convenience, and capacity. PDF scale and reformulation challenge manufacturers. Innovative solutions to complex challenges.

Manufacturing 130

Manufacturing Production Pharma Companies Development 130

pharmaphorum

FEBRUARY 26, 2021

By most measures the single largest pharma company in the world, US-based Johnson & Johnson (J&J) is also arguably one of the most well-known drugmakers among the general public. . The acquisition included worldwide leading brands such as Listerine oral care products and the Nicorette line of smoking cessation treatments.

Sales 126

Sales Production Pharma Companies Marketing 126

pharmaphorum

MAY 24, 2022

It powers drug discovery, clinical trials, and operational performance. Pharma companies generate lots of data and bring in other data to support their actions but not all of it gets used which is where we come in,” says Thomas Kurian, head of new markets at Treasure Data, which powers some of the largest companies in pharmaceuticals. “The

Marketing 111

Marketing Sales Life Science Pharma Companies 111

Pharma Marketing Network

JANUARY 7, 2025

How do you position your brand as a force for good while addressing public concerns? Think of Big Pharma as a lighthouse: its purpose is to guide and protect, but if the light isn’t clear, it can be misinterpreted. The company shared real-time updates about vaccine development, clinical trial results, and manufacturing timelines.

Branding 52

Branding Pharma Companies Marketing Manufacturing 52

Pharma Marketing Network

MARCH 3, 2025

Digital advertising campaigns allow pharmaceutical brands to connect with their audiences at critical moments in the healthcare journey. How Digital Ads Are Changing Pharma Marketing Precision Targeting : AI and data analytics allow ads to be shown to HCPs based on specialty, prescribing behavior, and practice location.

Compliance 52

Compliance Branding Doctors Doctor 52

Pharma Marketing Network

MARCH 3, 2025

Digital advertising campaigns allow pharmaceutical brands to connect with their audiences at critical moments in the healthcare journey. How Digital Ads Are Changing Pharma Marketing Precision Targeting : AI and data analytics allow ads to be shown to HCPs based on specialty, prescribing behavior, and practice location.

Compliance 52

Compliance Branding Doctors Doctor 52

pharmaphorum

NOVEMBER 19, 2021

In the second quarter alone the vaccine, branded as Comirnaty, raked in $7.8 Disappointing late-stage trials of CureVac’s jab meant there was no competitive advantage, while Sanofi said the dominance of current vaccines made penetration in the market difficult. Meanwhile, China and Russia have rolled out state-owned vaccines.

Sales 137

Sales Vaccination Vaccine Marketing 137

pharmaphorum

NOVEMBER 23, 2022

Consultations and clinical trials are often few and far between. This new information can help pharma increase adherence by improving the quality of treatment and creating patient-centred programs and materials. More frequent data points are needed to get the whole picture on rare diseases.

Production 111

Production Branding Pharma Quality Pharma Companies 111

Pharma Marketing Network

MARCH 3, 2025

But how can pharma brands optimize their digital assets while staying compliant with industry regulations? Imagine a pharma website as a digital waiting room. By refining user experience, messaging, and engagement strategies, pharma companies can increase prescription intent, patient adherence, and HCP interaction rates.

Branding 52

Branding Compliance Marketing Dermatology 52

pharmaphorum

APRIL 28, 2022

Although they have, by definition, small addressable markets, the treatments cost just as many resources to develop as therapies for more common diseases – sometimes more, because of the added difficulty of finding sufficiently large patient populations for trials and finding disease experts to run them. How big pharma tackles rare diseases.

Pharma Companies 59

Pharma Companies Branding Development Marketing 59

Pharma Marketing Network

DECEMBER 13, 2024

Today, digital platforms like LinkedIn and Instagram connect brands with healthcare professionals (HCPs) and patients alike. Patient-Centric Approaches: The shift towards patient empowerment has revolutionized the way pharma brands communicate. How can pharma companies personalize their campaigns?

Marketing 52

Marketing Branding Compliance Engineer 52

pharmaphorum

DECEMBER 2, 2020

After the war, Pfizer continued to focus on industrial chemicals as much as medicines, producing the citric acid needed for the emerging soft drinks industry, fuelling brands like Coca Cola and Dr Pepper’s expansion in the 1880s. Likewise, tanezumab, an anti-osteoarthritic, failed in trials. No signs of slowing down.

Sales 128

Sales Production Drugs Marketing 128

Pharma Marketing Network

DECEMBER 13, 2024

Understanding Cost-Per-Action in Pharma Cost-Per-Action (CPA) is a performance-based advertising model where advertisers pay only when a specific action is completed. How It Works: Pharma companies define an “action,” such as an HCP downloading a clinical study or a patient enrolling in a treatment program.

Marketing 52

Marketing Branding Compliance Regulation 52

pharmaphorum

OCTOBER 7, 2021

Rewind to March of 2020, and pharma companies were facing a communication crisis. Thankfully, many pharma companies had already started on a journey towards digital engagement, and healthcare professionals (HCPs) are embracing the medium more than ever before, thanks in part to newer generations who are increasingly digitally-savvy.

Pharma Companies 75

Pharma Companies Production Clinical Trials Clinical Trials 75

pharmaphorum

FEBRUARY 23, 2022

A London high court judge ruled this week that the damages paid to the NHS for an anticompetitive action by French pharma company Servier will not be reduced, despite an eyebrow-raising bid by Servier to lower them by arguing against its own product. This is a relief at a time when most would agree the NHS is quite stretched enough.”.

Drugs 52

Drugs Pharma Companies Branding Sales 52

XTalks

MAY 13, 2021

In light of this, pharma wasted no time throwing some added cash towards TV ads. Taking advantage of the opportunity, the top ten pharma brands spent 17 percent more on TV ads in April 2020 compared to just a month prior, raising their monthly ad expenditures from $156 million to $183 million. 1. Rybelsus. million and $18.6

Insulin 104

Insulin Marketing Drugs Branding 104

XTalks

DECEMBER 20, 2023

report indicating that they accounted for half of the most viewed new brands. No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness As pharma TV advertising remained popular in 2023, so did partnerships between pharma companies and celebrities for disease and drug campaigns.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

Delveinsight

AUGUST 10, 2020

Despite limited clinical evidence, a higher inclination of patients towards marijuana has caused several pharma companies and regulatory authorities to look at the medical use of marijuana in a new light. Moreover, now BioSteel has signed Kansas City Chiefs quarterback Patrick Mahomes as the endorser of the brand. and Canada.

Marketing 96

Marketing Clinical Trials Clinical Trials Pharma Companies 96

The Pharma Data

DECEMBER 4, 2020

Following a worldwide Phase 3 trial of BNT162b2 and results indicating the vaccine to be more than 90 per cent effective in preventing Covid-19 cases where participants have shown no evidence of being infected with coronavirus , Pfizer and BioNTech are anticipating further regulatory decisions and approvals to be made around the world.

Vaccination 52

Vaccination Vaccine Pharma Companies Medicine 52

Pharma Marketing Network

DECEMBER 13, 2024

A marketing network refers to the interconnected channels and strategies pharma companies use to reach their target audiences. Why it Matters Efficient Reach: A well-structured network ensures that branded drugs like Keytruda or Dupixent are promoted effectively to the right audience.

Marketing 52

Marketing Branding Drugs Pharma Companies 52

pharmaphorum

DECEMBER 9, 2021

A pharma company formerly led by ‘pharma bro’ Martin Shkreli has settled a long-running lawsuit with the US federal government over massive price increases for an off-patent drug treatment for people with an HIV-related disease.

Drugs 52

Drugs Marketing Pharma Companies Branding 52

The Pharma Data

NOVEMBER 9, 2020

The Phase 3 trial is continuing to enroll and is expected to continue through the final analysis when a total of 164 confirmed Covid-19 cases have been accrued. The first set of results from our Phase 3 Covid-19 vaccine trial provides the initial evidence of our vaccine’s ability to prevent Covid-19. “We

Vaccination 52

Vaccination Vaccine Pharma Companies Branding 52

XTalks

MAY 3, 2024

According to Real Chemistry, there are currently 119 active GLP-1 agonist clinical trials, with 53 in Phases III or IV, across more than 60 potential new indications for GLP-1 treatment.

Drugs 52

Drugs Clinical Trials Clinical Trials Marketing 52