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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world. Be more agile .

Branding 130
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Pharma is hiring

World of DTC Marketing

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Yet, too many pharma companies don’t get social media snapshots of what’s being said.

Branding 223
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Covid comments hurt survivors

World of DTC Marketing

“Were they vaccinated?”, They have, as a resource, knowledgeable thought leaders but rarely, if ever, ask them to write general health content for their websites because it doesn’t drive brand objectives. One poset said that he had lost his mother and father to Covid, and immediately the trolls weighed in.

Branding 218
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The Covid cash cow – a look at the Covid vaccine sales figures

pharmaphorum

The race to find and bring vaccines to market to fight Covid was impressive. It’s been almost a year since the first Covid vaccine was authorised for use. Meanwhile, China and Russia have rolled out state-owned vaccines. Pfizer/BioNTech’s vaccine dominates the market. billion in vaccine sales this year.

Sales 137
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The drug industry continues to dare regulation

World of DTC Marketing

Pfizer expects to make as much as $22bn from its new Covid pill this year, on top of $37bn it made in 2021 from the vaccine. The study adds further evidence to the idea that drug copay cards are a great short-term deal for patients — and especially the pharma companies that promote them — but a wrong long-term value for healthcare costs.

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The immediate future of DTC

World of DTC Marketing

Once vaccination levels reach critical mass, people will once again return to their physician’s offices. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. The potential to increase compliance and adherence is unlimited with EHR integration by pharma companies.

Doctor 296
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ODAIA wins $25m funding to boost commercial insights platform for pharma

Pharmaceutical Technology

ODAIA will use the latest investment to further advance its artificial intelligence (AI)-powered product offerings, allowing the pharma companies to deliver various life changing therapies to the patients faster.