World of DTC Marketing

DECEMBER 28, 2020

Once vaccination levels reach critical mass, people will once again return to their physician’s offices. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. The potential to increase compliance and adherence is unlimited with EHR integration by pharma companies.

Doctors 296

Doctors Doctor Production Marketing 296

World of DTC Marketing

JUNE 16, 2021

The pharma industry has been riding a wave of public approval since they developed a vaccine to fight COVID-19, but that goodwill is going to be short lived thanks, in part, to the $56,000 price tag of Biogen’s new drug and insulin that too many people still can’t afford. .” The Atlantic · Ezekiel J.

Drugs 180

Drugs Branding Medicine Insulin 180

Pharma Marketing Network

DECEMBER 5, 2024

Foster long-term loyalty to your brand. Digital Marketing Networks in Pharma In todays world, digital platforms are non-negotiable for effective marketing. Optimize for SEO : Ensure branded campaigns include high-reach keywords like Stelara or Tremfya. How can pharma companies build HCP networks?

Marketing 52

Marketing Branding Production Pharma Production 52

World of DTC Marketing

DECEMBER 16, 2021

(Axios) Second-quarter results are still pouring in, but so far, a vast majority of health care companies are reporting profits that many people assumed would not have been possible as the pandemic continued. Drug sales fell across many pharma companies but cutting administrative and research costs kept earnings at industry highs.

Insulin 205

Insulin Pharma Companies Drugs Branding 205

World of DTC Marketing

JANUARY 31, 2021

So where to start… Congresswoman Porter may want to look at the percentage of generic drugs available virus branded (89%). I have worked with and stayed in contact with some R&D people within pharma and they have a different answer. In pharma R&D returns have declined to 1.8 percent—a slight decrease of 0.1

In-Vivo 187

In-Vivo Generic Drugs Drugs Gene Therapy 187

Pharmaceutical Technology

MAY 2, 2023

ODAIA will use the latest investment to further advance its artificial intelligence (AI)-powered product offerings, allowing the pharma companies to deliver various life changing therapies to the patients faster.

Life Science 147

Life Science Branding Pharma Companies Production 147

pharmaphorum

OCTOBER 7, 2021

Rewind to March of 2020, and pharma companies were facing a communication crisis. Thankfully, many pharma companies had already started on a journey towards digital engagement, and healthcare professionals (HCPs) are embracing the medium more than ever before, thanks in part to newer generations who are increasingly digitally-savvy.

Pharma Companies 75

Pharma Companies Production Clinical Trials Clinical Trials 75

pharmaphorum

FEBRUARY 11, 2021

Pharma companies face many challenges when involving patients in the design of clinical trials – but doing so can have huge benefits further down the line, improving the sustainability and quality of research. This approach can also help to deal with troublesome issues like data protection, patients’ expenses and travel.

Clinical Trials 101

Clinical Trials Clinical Trials Trials Clinical Research 101

World of DTC Marketing

FEBRUARY 21, 2022

Pfizer expects to make as much as $22bn from its new Covid pill this year, on top of $37bn it made in 2021 from the vaccine. The study adds further evidence to the idea that drug copay cards are a great short-term deal for patients — and especially the pharma companies that promote them — but a wrong long-term value for healthcare costs.

Regulation 218

Regulation Drugs Bioequivalency Vaccination 218

Pharmaceutical Technology

SEPTEMBER 26, 2022

Both Sandoz and Novartis are internationally renowned pharma companies, with a combined 34 production facilities worldwide. These highlight the parent company’s focus on innovative and high-value drug development. These solid dose sites are based in Austria, Germany, Poland and India.

Manufacturing 162

Manufacturing Drugs Branding Sales 162

XTalks

MAY 25, 2021

Biosimilar and interchangeable products can expand treatment options and lower drug and healthcare costs by offering a cheaper alternative with the same effectiveness; essentially a non-branded version of a biologic such as monoclonal antibodies, proteins and vaccines. million in 2019, according to Fortune Business Insights.

Production 98

Production Drugs Marketing Sales 98

pharmaphorum

SEPTEMBER 18, 2020

But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharma companies in the world: AstraZeneca.

Pharma Companies 116

Pharma Companies Sales Vaccination Vaccine 116

pharmaphorum

JANUARY 6, 2021

Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix that it says reflects its commitment to breakthrough science. It’s a dynamic reflection of our purpose. pic.twitter.com/vNqCgWus4w.

DNA 116

DNA Branding Vaccination Vaccine 116

Pharma Marketing Network

JANUARY 7, 2025

How do you position your brand as a force for good while addressing public concerns? Think of Big Pharma as a lighthouse: its purpose is to guide and protect, but if the light isn’t clear, it can be misinterpreted. The company shared real-time updates about vaccine development, clinical trial results, and manufacturing timelines.

Branding 52

Branding Pharma Companies Marketing Manufacturing 52

pharmaphorum

NOVEMBER 19, 2020

Amid the turmoil and the race to not only find a vaccine but also help to care for those who are battling the long-term effects of COVID-19, healthcare organisations need to sharpen their communication skills.

Compliance 95

Compliance Marketing Sales Development 95

pharmaphorum

APRIL 7, 2021

With other drugs in the pipeline too, van de Winkel said the company aims to continue to break new ground with next-generation antibody-based therapies. He notes that it already has 21 partnerships with pharma companies and will aim to keep more product rights than it did in the past.

Antibody 91

Antibody Life Science Development Drugs 91

Pharmaceutical Technology

FEBRUARY 15, 2023

To ensure temperature-critical medicines such as vaccines are fit for purpose, cold chains must be carefully monitored, and products tracked throughout the entire journey from manufacturer to patient. Some companies are already embedding IoT temperature sensors within individual cartons, creating an effective audit trail.

Big Data 130

Big Data Manufacturing Production Vaccination 130

pharmaphorum

MAY 20, 2022

Last year, the company added clinical trials to the list with the launch of CVS Health Clinical Trial Services , an initiative that works with pharma companies on clinical trial recruitment and even hosts trial sites at certain retail locations. And within the first week we were oversubscribed.

Clinical Trials 90

Clinical Trials Clinical Trials Trials Clinical Research 90

pharmaphorum

MAY 25, 2021

After decades of struggling with poor public perception, the pharma industry has an opportunity to generate stronger connections with consumers than ever thanks to the COVID-19 vaccine drive – but it will have to move quickly. .

Branding 59

Branding Doctors Doctor Vaccination 59

XTalks

MARCH 22, 2023

While not a record-breaking deal at $17 billion, the buyout strengthened Pfizer’s injectables business unit with the company reporting an 11 percent increase in revenue the following year. Pfizer is also the co-developer of what is arguably the most successful COVID-19 vaccine rollout.

Life Science 97

Life Science Drugs FDA Approval Vaccination 97

pharmaphorum

FEBRUARY 25, 2022

Pharma companies are now household names, having been thrust into the public’s consciousness after dominating the headlines through the pandemic. These efforts, as Nadhim Zahawi rightly said when he was Vaccines Minister, have led to the life sciences and pharma industry becoming a UK national treasure.

Life Science 98

Life Science Vaccination Vaccine Pharmacy 98

Delveinsight

AUGUST 25, 2021

The pharmaceutical industry finds, develops, manufactures, and promotes medicines or pharmaceutical drugs for usage as medications that are administered (or self-administered) to patients in order to cure, vaccinate, or relieve symptoms. Pharmaceutical companies may deal in both generic and brand-name drugs as well as medical devices.

Vaccination 98

Vaccination Vaccine Drugs Sales 98

Pharmaceutical Technology

JULY 14, 2022

In this ongoing series , we put a spotlight on contracts between pharma companies and contract manufacturing organizations (CMOs). This analysis is based on the GlobalData Pharma Intelligence Center’s Deals database and PharmSource reports. Covid-19 vaccines stay in the spotlight.

Manufacturing 130

Manufacturing Drugs Vaccination Vaccine 130

pharmaphorum

AUGUST 13, 2020

How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience.

Branding 112

Branding Vaccination Vaccine Filler 112

pharmaphorum

JANUARY 31, 2023

With the recent rapid rollout of Covid-19 vaccines, many people have raised questions about whether adequate research was conducted on these vaccines before approval. This feeling contributes to a deep mistrust in both specific branded medications and the pharmaceutical industry producing those medications.

Clinical Trials 52

Clinical Trials Clinical Trials Trials Vaccination 52

pharmaphorum

MARCH 4, 2022

New survey data from Press Ganey suggests that pharma may be able to get an edge by integrating physician directories into brand websites. But in 2022, with digital communication ubiquitous, pharma companies are finding another option: market to consumers, then help them select a physician. A newfound trust in pharma.

Doctors 98

Doctors Doctor Branding Pharma Companies 98

pharmaphorum

FEBRUARY 26, 2021

By most measures the single largest pharma company in the world, US-based Johnson & Johnson (J&J) is also arguably one of the most well-known drugmakers among the general public. . The acquisition included worldwide leading brands such as Listerine oral care products and the Nicorette line of smoking cessation treatments.

Sales 126

Sales Production Pharma Companies Marketing 126

World of DTC Marketing

MAY 19, 2021

While AbbVie is a poster for everything wrong with pharma, what they have done doesn’t apply to ALL pharma companies. A “critical part” of pharmaceutical company AbbVie ‘s success is “face-to-face” interaction, CEO Richard Gonzalez explained in an Aug. 27 email outlining its process for bringing thousands of U.S.

Pharma Companies 181

Pharma Companies Drugs Branding Manufacturing 181

pharmaphorum

MAY 12, 2022

People who trust pharma are more interested in using the industry’s services – making building confidence in the sector key to realising the potential of patient centricity. Consumers who trust pharma are more interested in using their services and, in turn, will also provide more non-medical information that might help their treatment.”.

Pharma Companies 98

Pharma Companies Life Science Compliance Branding 98

pharmaphorum

DECEMBER 2, 2020

After the war, Pfizer continued to focus on industrial chemicals as much as medicines, producing the citric acid needed for the emerging soft drinks industry, fuelling brands like Coca Cola and Dr Pepper’s expansion in the 1880s. Despite some setbacks, Pfizer remains one of the biggest pharma companies in the world today.

Sales 128

Sales Production Drugs Marketing 128

pharmaphorum

DECEMBER 15, 2022

We’re seeing everything from over-the-counter cold medication to cosmetic injection brands leverage different tiers of influencers. However, there are obvious privacy concerns with this approach to networking, and pharma companies have to be careful when considering their involvement.

Clinical Trials 103

Clinical Trials Clinical Trials Life Science Marketing 103

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. The headline and byline in a Times editorial said it all “Don’t Fall for Big Pharma’s Savior Act, Heroic work went into the development of the coronavirus vaccines.

Generic Drugs 155

Generic Drugs Drugs Pharma Companies Vaccination 155

XTalks

DECEMBER 20, 2023

report indicating that they accounted for half of the most viewed new brands. No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness As pharma TV advertising remained popular in 2023, so did partnerships between pharma companies and celebrities for disease and drug campaigns.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

World of DTC Marketing

FEBRUARY 23, 2021

We just the CEOs of Lilly and GSK get huge compensation packages when, again, pharma raised prices. I understand that some pharma companies are trying to make a difference, but I also understand that too many still view Wall Street as their primary customers.

Drugs 164

Drugs Packaging Packaging Vaccination 164

The Pharma Data

MAY 13, 2021

Unfortunately, I learned the hard way that the “Big Pharma” companies don’t care about their patients. Because right now, I’m going to share something BRAND-NEW, backed by mountains of scientific research which will help to treat your pain. It’s all about the bottom line, at any cost. Stimulates DNA and RNA synthesis.

Production 52

Production Pharmacy Doctors Doctor 52

The Pharma Data

DECEMBER 30, 2020

Food and Drug Administration (FDA), noted in December 2020 that he expected the pandemic could “effectively” be ended in 2021 with the launch of the Pfizer-BioNTech and Moderna vaccines. AstraZeneca and University of Oxford COVID-19 vaccine authorization. Johnson & Johnson’s COVID-19 vaccine. Now that in the U.S.

Vaccination 52

Vaccination Vaccine Gene Therapy Trials 52

World of DTC Marketing

MARCH 15, 2021

SUMMARY : Big pharma is a big business, and nothing motivates big companies more than the potential to earn a lot of money on new products. Pfizer, alone, is estimated to earn about $15 billion for their vaccine, and they had absolutely nothing to do with Operation Warp Speed. There’s a lot of money in COVID vaccines.

Vaccination 180

Vaccination Vaccine Development Sales 180