Drug Patent Watch

JUNE 18, 2024

Branded generics are generic drugs that are marketed under a brand name by the manufacturer. These products contain the same active ingredients as their brand-name counterparts but are typically sold at a lower price point.

Branding 105

Branding Generic Drugs Containment Manufacturing 105

XTalks

AUGUST 31, 2023

Food giant Nestlé has once again claimed the top spot on the list of the world’s most valuable food brands in Brand Finance’s “Food & Drink 2023” report. To generate the report, Brand Finance conducted original market research on over 5,000 brands, covering 38 countries and 31 sectors.

Branding 105

Branding Sales Production Protein 105

Pharma Mirror

MAY 19, 2021

From 14th February 2021, Rashedi Hassan focuses his responsibility on developing extensive marketing and sales plan to strengthen the Telstar brand position in the local pharmaceutical market and to promote the presence and distribution of Telstar branded Life Sciences service & product solutions in the region, particularly in the field of engineering (..)

Sales 246

Sales Marketing Engineer Life Science 246

Pharmaceutical Technology

DECEMBER 14, 2022

Harrow has signed a binding agreement to acquire exclusive US commercial rights to five ophthalmic products of Novartis. These products, namely, Ilevro, Vigamox, Maxidex, Nevanac and Triesence, have received approval from the Food and Drug Administration (FDA). Outside of the US region, Novartis will have sole rights to the products.

Production 147

Production FDA Approval Marketing Branding 147

Pharmaceutical Technology

MARCH 15, 2023

Set to come into effect from 1 January 2024, these changes will be applicable for products including pre-filled pens and vials of basal (long-acting), bolus (short-acting) and pre-mix insulins, Levemir, Novolin, NovoLog and NovoLog Mix 70/30 in specific.

Insulin 147

Insulin Production Branding Marketing 147

XTalks

JUNE 7, 2023

The fastest growing beverage brands are those that have tapped into the consumer’s evolving demands, bringing to the table innovative products that combine taste, convenience, affordability and sustainability. Founded in 2017, the company offers a wide range of products including alcohol-free IPAs, stouts and lagers.

Branding 98

Branding Production Marketing Development 98

Pharmaceutical Technology

DECEMBER 5, 2022

Women’s healthcare company TherapeuticsMD has sign ed agreements for licensing its products to the Mayne Pharma affiliate in the US. TherapeuticsMD will also sell specific assets to Mayne, permitting the latter to market these products, including inventory. Additionally, TherapeuticsMD is entitled to receive another nearly $13.1m

Licensing 130

Licensing Licensing Production Marketing 130

World of DTC Marketing

MARCH 9, 2021

Pharma has an opportunity to engage customers and caregivers via email but they can’t send out product flyers. In our test a magazine type email, with general as well as product information, did best as compared to a one-page product information email. In other words, one email campaign doesn’t fit all.

Marketing 289

Marketing Branding Packaging Packaging 289

XTalks

JULY 18, 2023

Brand journalism is a strategic approach that combines the art of storytelling with journalistic principles to create compelling and authentic content that engages and informs the target audience.

Branding 98

Branding Marketing Sales Development 98

Bio Pharma Dive

SEPTEMBER 29, 2022

The planned split is a major shakeup for the world’s largest drugmaker and one of the most familiar corporate brands. The new company will sell well-known products like Tylenol and Band-Aids.

Branding 202

Branding Production 202

World of DTC Marketing

MARCH 18, 2021

SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. A brand name is only as effective, or ineffective, as the messaging and brand experience that goes with it. In other words, they resonate.

Branding 180

Branding Pharma Companies Pharma Production Drugs 180

Drug Patent Watch

MARCH 12, 2025

Behind the scenes, generic drug manufacturers are working tirelessly to ensure that their products are safe, effective, and identical to their branded counterparts. It helps them to identify potential issues early on, make adjustments as needed, and ultimately bring a high-quality product to market.

Generic Drugs 97

Generic Drugs Drugs Manufacturing Branding 97

World of DTC Marketing

JANUARY 27, 2021

A content management strategy can lead to a better brand-patient relationship and turn customers into brand ambassadors. So why isn’t pharma leveraging a content strategy on product websites? It’s not easy, but they are trying to convey the importance of being the brand spokesperson for certain health conditions.

Branding 202

Branding Production Marketing 202

World of DTC Marketing

APRIL 19, 2022

There are three essential elements of any good marketing plan: brand objective, Strategy, and tactics. Brand managers usually spend a lot of meetings getting approval for product launches, but that could be a huge mistake. Traffic to your website does not correspond to brand objectives and should not be used as a KPI.

Marketing 192

Marketing Branding Production Development 192

Pharmaceutical Technology

JUNE 12, 2023

Lotus Pharmaceuticals and Teraju Pharma have entered a strategic partnership to market Lotus’s products in a range of therapeutic areas in Malaysia. Teraju Pharma will be responsible for marketing and promoting the products using its relationships and infrastructure.

Marketing 242

Marketing Production Branding Manufacturing 242

World of DTC Marketing

AUGUST 8, 2022

CPG brands have finally admitted that consumers are changing how they purchase products and brands. Some ignore the trends and believe their brand equity is too strong to be affected, but that’s a huge mistake. 1ne: The information on your product’s website is insufficient to lead to an Rx.

Branding 226

Branding Marketing Production Doctors 226

World of DTC Marketing

JANUARY 18, 2022

First, pharma marketers must understand what social media can and can’t do and that its use does not apply to all health conditions and brands. The second issue is to ensure that someone monitors social media analytics to see who engages with the brand. To test this, we did a small campaign for a psoriasis product.

Branding 238

Branding Pharma Companies Marketing Production 238

Pharmaceutical Technology

JULY 25, 2022

But this also reflects a wider trend within the broader market, which is moving towards complex biological and non-biological products, he adds. Unlike biosimilars, it is simpler for small molecule specialty generics to establish equivalence to their branded forms, explains Vasquez.

Drugs 298

Drugs Manufacturing Production Marketing 298

World of DTC Marketing

JANUARY 4, 2021

The age of social media has proved that people like to share experiences around brands. 6ix : Don’t measure each channel; measure all of your DTC as one integrated engine designed to help people chose your product. 7even : Every brand team should have an integrated digital marketing person.

Marketing 271

Marketing Branding Engineer Doctors 271

World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. Yesterday 60 Minutes aired a segment from a former Facebook Product Manager who said that Facebook was aware of misinformation but chose to leave it in their algorithms because it led to more engagement.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

Pharmaceutical Technology

MARCH 17, 2023

Macimorelin is marketed under the brand name Ghryvelin in the EEA and the UK. Furthermore, today’s announcement presents a rare opportunity to license in a medicine that naturally synergises with one of the core growth products in our current portfolio.”

Hormones 263

Hormones Licensing Licensing Medicine 263

World of DTC Marketing

AUGUST 23, 2022

Ask current patients what drove them to get an Rx for a branded product (MS drug). Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. By the way, the product websites were barely mentioned. The research was straightforward.

Branding 243

Branding Doctors Doctor Marketing 243

World of DTC Marketing

MARCH 10, 2021

The advantage is that marketing teams can create online ads without relying on an agency but it requires a digital marketer who fully understands the brand’s target customer. A creative management platform contains a range of products, features, and tools that assist and aid different areas of campaign production.

Marketing 190

Marketing Branding Production Containment 190

World of DTC Marketing

DECEMBER 9, 2021

I’m still seeing brands spend in the high six figures for SEO when online health seekers prefer organic search results. 3hree: Developing an HCP portal on your website – Too little is a bad reflection on your brand; too much is a waste of money. Digital advertising will account for 64.4% of the total in 2020 and 52.1%

Drugs 204

Drugs Branding Marketing Production 204

NPR Health - Shots

MARCH 8, 2023

The FDA posted recall notices for certain eyedrops distributed by Pharmedica and Apotex, including an over-the-counter product, Purely Soothing 15% MSM Drops, "that could result in blindness." Image credit: Manuel Balce Ceneta/AP)

Branding 125

Branding Production 125

Drug Patent Watch

AUGUST 21, 2023

Loss of exclusivity (LOE) doesn’t have to spell doom for branded drug revenue streams.

Production 98

Production Branding Drugs 98

World of DTC Marketing

AUGUST 17, 2021

It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class. She had received a proposal from her digital agency to build their product website and a proposal for paid media. Debra called me up in a bit of a panic.

Branding 249

Branding Pharma Companies Development Production 249

Pharmaceutical Technology

JANUARY 30, 2023

on National Health Service (NHS) sales of branded medicines in 2023, almost double that of the previous year, has sent shock waves through the pharma industry. The forecast branded NHS drug sales growth figure for 2023 was adjusted to 5.63%. The UK government’s decision to set an unprecedented payback rate of 26.5% billion ($4.1

Sales 243

Sales Branding Drugs Medicine 243

World of DTC Marketing

NOVEMBER 12, 2021

The reliance on agencies still is a building block, but who on the brand team is the person to ensure you maximize your digital strategy? Here are some common issues that I find: 1ne: The click-stream research shows that people go to many other health websites to collect information after leaving a pharma product website.

Branding 180

Branding Marketing Production Pharma Production 180

World of DTC Marketing

MARCH 22, 2021

The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. TV is still the best way to introduce a new product provided it has a big audience. There is a direct correlation between pharma product website traffic and TV ads for new products.

Pharma Production 261

Pharma Production Production Marketing Doctors 261

XTalks

MAY 9, 2024

This year, global olive oil production plummeted to just 2.3 Related: Chocolate Shortage Looms Ahead of Easter 2024 Olive Oil Price Inflation and Consumer Response The scarcity of olive oil is prompting premium brands to raise their prices significantly. million metric tons from 3.4

Production 94

Production Branding Marketing Manufacturing 94

World of DTC Marketing

AUGUST 4, 2021

Pharma websites are not consdiered a top resource for infromation on new products. TV spots are the number one way people learn about new pharma products. 3hree: Pharma product websites are not listed as a top online health resource even when looking for information on a specific product. WebMD is still number one.

Marketing 279

Marketing Pharma Production Production Drugs 279

World of DTC Marketing

FEBRUARY 17, 2021

” It’s important to understand that no formula can be applied across all health conditions and products. DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. What about online paid media?

Branding 180

Branding Marketing Production Pharma Production 180

XTalks

MAY 3, 2024

To combat food poisoning, US agriculture officials introduced a final rule last Friday, mandating significant reductions in Salmonella bacteria in specific chicken products. Starting in 2025, high levels of Salmonella in frozen breaded and stuffed chicken products will classify them as adulterated. How Common Is Salmonella in Chicken?

Regulation 103

Regulation Production Contamination Packaging 103

World of DTC Marketing

MARCH 5, 2021

SUMMARY: Your product website is a window between your brand and target audience. You might not be able to talk to one another, but what your audience does behind that window can tell you a lot about how they’re thinking about your brand. For new brands, I have seen a direct correlation between TV and website visitors.

Branding 155

Branding Production Marketing Drugs 155

World of DTC Marketing

MAY 9, 2022

Adalytics r eported that for nine months, billions of ad auctions for space on Gannett’s USA Today website resulted in brands unknowingly getting stuck with their ads running on other Gannett sites — often remote community sites. Not a single brand noticed this, and not a single media buyer noticed the fraud.

Branding 208

Branding Marketing Production Sales 208

World of DTC Marketing

JANUARY 13, 2022

Almost three years ago, it was reported that only 7% of people who viewed pharma ads asked for the advertised product. 1ne: Overreach & frequency – TV ads for products near the end of their lifecycle are still running way too much. With the pandemic, that number has, I’m sure, become a lot less.

Branding 217

Branding Marketing Doctors Doctor 217