XTalks

MARCH 26, 2025

In the fast-evolving field of clinical research, thought leaders do more than just keep up; they lead the charge and shape the direction of the industry. Heres how thought leaders are currently making an impact in clinical research: 1.

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XTalks

JULY 18, 2023

Brand journalism is a strategic approach that combines the art of storytelling with journalistic principles to create compelling and authentic content that engages and informs the target audience.

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pharmaphorum

JANUARY 13, 2022

In 2020, over half of total spending on brand medicines went to the supply chain, middlemen and other stakeholders, overtaking the amount going to drug manufacturers for the first time, according to a new study. ” The post Supply chain middlemen ‘pocket half of US branded medicine spending’ appeared first on. .

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XTalks

JUNE 7, 2023

The fastest growing beverage brands are those that have tapped into the consumer’s evolving demands, bringing to the table innovative products that combine taste, convenience, affordability and sustainability. Since its founding in 2005, Iconic Brands has been a leader in the development, design and delivery of alcoholic beverages.

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World of DTC Marketing

JANUARY 4, 2021

Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare. The age of social media has proved that people like to share experiences around brands. 7even : Every brand team should have an integrated digital marketing person.

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World of DTC Marketing

MARCH 3, 2022

Brands that streamline access win: Consumers reward brands that facilitate their journey to the proper care, medications, and, ultimately, optimal health. Successful, forward-thinking brands take a digital- and consumer-first approach to marketing across ages and populations. INSIGHT: Yes, and no.

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Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful way for businesses to connect with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But in order to be truly effective, sponsorships must be aligned with a company’s brand values.

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World of DTC Marketing

AUGUST 23, 2022

The research was straightforward. Ask current patients what drove them to get an Rx for a branded product (MS drug). Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. The results were not what the DTC team expected.

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XTalks

MARCH 12, 2025

Following the success of Issue 3 , which focused on the critical importance of patient diversity in clinical research, Xtalks is thrilled to announce Xtalks Clinical Edge Issue 4. These prominent leaders will share their experiences, strategies and visions about whats next for clinical research.

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World of DTC Marketing

AUGUST 30, 2022

For every $1 million invested in online banner ads, just 0.1%, or $1,000, derives value for brands, resulting in $999,000 wasted by brands. Research has shown that only 35% of digital display ads received views. The question then becomes, “why are pharma brands still using them?”

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AuroBlog - Aurous Healthcare Clinical Trials blog

NOVEMBER 17, 2022

Acetaminophen, also known as paracetamol and sold widely under the brand names Tylenol and Panadol, also increases risk-taking, according to a study from 2020 […]. One of the most consumed drugs in the US – and the most commonly taken analgesic worldwide – could do a lot more than simply take the edge off your headache.

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AuroBlog - Aurous Healthcare Clinical Trials blog

JULY 17, 2023

The pill, called Opill – the brand name for the tablet formulation of norgestrel – is an oral contraceptive containing only progestin hormone, which helps prevent pregnancy […]

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Hormones Containment Branding Drugs 242

Pharmaceutical Technology

JANUARY 30, 2023

on National Health Service (NHS) sales of branded medicines in 2023, almost double that of the previous year, has sent shock waves through the pharma industry. The forecast branded NHS drug sales growth figure for 2023 was adjusted to 5.63%. The UK government’s decision to set an unprecedented payback rate of 26.5%

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Sales Branding Drugs Medicine 243

Drug Patent Watch

MARCH 12, 2025

Behind the scenes, generic drug manufacturers are working tirelessly to ensure that their products are safe, effective, and identical to their branded counterparts. It's not just a matter of copying a formula and slapping a new label on it. One crucial aspect of this process is stability testing. Share your thoughts in the comments below!

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AuroBlog - Aurous Healthcare Clinical Trials blog

NOVEMBER 2, 2022

Care-Keralam, the Ayush cluster in Kerala, will shortly fine-tune its strategies to build ‘Kerala Brand of Ayurveda Products’ for international marketing and to increase the quantity of exports of traditional and herbal drugs from Kerala to global markets.

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Medical Xpress

APRIL 19, 2023

Researchers from Johns Hopkins University published a new Journal of Marketing article that examines how receiving negative medical results might affect how people choose between generic and brand name drugs.

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Branding Drugs Marketing Research 86

STAT News

FEBRUARY 2, 2023

WASHINGTON  — Teva Pharmaceuticals has quit the Pharmaceutical Research and Manufacturers of America, STAT has learned.      “ Teva has decided not to renew its membership with PhRMA in 2023,” PhRMA spokesperson Brian Newell confirmed. Continue to STAT+ to read the full story…

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XTalks

APRIL 9, 2025

For pharma and biotech brands, innovation drives progress, but storytelling drives connection. While data and research are essential, they dont inherently inspire trust, loyalty or engagement. Heres why storytelling is becoming an essential strategy for pharma and biotech brands.

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World of DTC Marketing

OCTOBER 4, 2021

The research that seems to be lacking is what online health seekers are doing due to researching online health information on social media. It was reported this week by The Guardian that ads from brands like Nike, Amazon, Honda, Walgreens, eBay, and other substantial advertisers were popping up all over anti-vax sites.

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World of DTC Marketing

APRIL 19, 2022

There are three essential elements of any good marketing plan: brand objective, Strategy, and tactics. Brand managers usually spend a lot of meetings getting approval for product launches, but that could be a huge mistake. I’m working with a top healthcare magazine on some research they conducted.

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World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. That’s a lot of noise and confusion, so you need to insist that your agency does both usability testing, which includes measuring the brand favorability.

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World of DTC Marketing

AUGUST 25, 2022

Research has shown that 74% of all U.S. Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S.

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World of DTC Marketing

OCTOBER 13, 2021

Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. My recommendation was to review the research used to develop the site, and after two weeks, I’m still waiting for that research. There it was again. That’s unacceptable. It’s elementary.

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World of DTC Marketing

NOVEMBER 9, 2021

Digital initiatives are primarily led by growing digital leads with marketing teams not stepping up, relying heavily on brand heritage despite low expectations. Key Finding 7 : A BRAND AND ‘MINE’ FOCUSED MENTALITY. Comment: I thought the content and findings of this research were right on target. Click to Tweet.

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World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. Setup also found that one third of brand marketers want their agencies to better understand their business + seek greater transparency and communication between Agency and Brand.

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Branding Marketing Pharma Companies Doctor 203

World of DTC Marketing

FEBRUARY 3, 2021

We started with research to uncover the needs and wants of current cancer patients (NSC lung) and caregivers. The content was sponsored by the brand but was written by leading cancer physicians with titles like “how to manage your cancer therapies” and “what to tell your Oncologist.” Brand awareness skyrocketed.

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World of DTC Marketing

JANUARY 13, 2022

3hree: Online data indicates that people want more in fo rmation from advertised brands – Data for the top brands via Google trends shows that people want more information about drug side effects and prices in simple, easy-to-understand language. The post Pharma spent $3.9B on <b>TV</b> ads in 2021.

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Branding Marketing Doctor Doctors 217

World of DTC Marketing

AUGUST 13, 2020

They’re doing more online research and listening more to what other patients have to say. You need people who can understand what your brand is trying to do and develop an online strategy that checks all the boxes. They can also help you sort out agency b t from real tactics that are going to drive brand objectives.

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Branding Pharma Companies Doctor Doctors 223

AuroBlog - Aurous Healthcare Clinical Trials blog

MARCH 17, 2024

The Department of Pharmaceuticals (DoP) has issued a new Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, permitting pharma companies to provide brand reminders such as informational and education items and free samples to medical professionals with restrictions on sample packs and total value.

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World of DTC Marketing

MARCH 29, 2021

2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. 3hree: Multiple calls to action need to be tested as they relate to actually driving brand objectives. ” Where was the brand’s response? Awareness doesn’t mean a damn thing. Nowhere to be found.

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Branding Doctor Doctors Drugs 182

World of DTC Marketing

OCTOBER 21, 2021

The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said.

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World of DTC Marketing

NOVEMBER 12, 2021

The reliance on agencies still is a building block, but who on the brand team is the person to ensure you maximize your digital strategy? Here are some common issues that I find: 1ne: The click-stream research shows that people go to many other health websites to collect information after leaving a pharma product website.

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AuroBlog - Aurous Healthcare Clinical Trials blog

JUNE 25, 2023

The Department of Pharmaceuticals (DoP) has rejected review applications filed by the Maharashtra-based Bharat Serums and Vaccines Ltd against National Pharmaceutical Pricing Authority (NPPA) fixing the ceiling price of its infertility treatment drug brand Hucog HP, since the company did not file the petition within the prescribed time limit.

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World of DTC Marketing

OCTOBER 25, 2021

In my opinion, these total urgent care centers will be springing up throughout the US and could even be branded under retailers like Wal*Mart or Target. According to a new Pew Research Center survey, a majority of Americans indicated they want significant changes or complete reforms to much of how the US operates.

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Containment Branding Pharmacy Drugs 257

World of DTC Marketing

DECEMBER 8, 2020

SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money. They need to be part of your brand team so they can understand your audience.

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World of DTC Marketing

NOVEMBER 15, 2021

A client launched an Oncology drug based on extensive research with physicians, but the results were not that good during a post-launch evaluation. Here are some of the findings we uncovered in some follow-up research: 1ne: Physicians are overwhelmed with pharma messages right now and don’t remember key brand attributes.

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Drugs Doctor Doctors Branding 238

Pharma Mirror

NOVEMBER 25, 2021

Terrassa (Barcelona) Telstar launches a new global service platform for retrofitting and maintenance of existing freeze-dryers, regardless of brand and model.

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