World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. In clinical trials, how many people experienced a listed side effect? So let’s get right into it… 1ne: It takes about 50 milliseconds (that’s 0.05 Users spend an average of 5.94 10en: eMail communications.

Drugs 180

Drugs Pharma Production Doctors Doctor 180

Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Bob and Mark thanks for joining us today. Bob (83Bar): Great to be here.

Doctors 40

Doctors Doctor Clinical Trials Clinical Trials 40

World of DTC Marketing

JUNE 21, 2021

The idea that the same consumer who was gleefully clicking a remote to escape from TV ads was going to click a mouse to interact with online ads joyfully will go down as one of the great marketing fantasies of all time. It’s estimated that DTC marketers spend at least 76% of their budgets on TV ads.

Marketing 193

Marketing Production Pharma Production Drugs 193