Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies have also entered the social media marketing domain in compliance with governmental regulations to communicate directly with patients using covert persuasion methods such as collaboration with social media influencers. Discover the leading direct-to-consumer pharmaceutical marketing companies.

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Marketing Compliance Production Doctors 130

Pharma Marketing Network

FEBRUARY 19, 2025

Regulatory restrictions, privacy laws, and strict compliance rules make it one of the most challenging industries to navigate digitally. This guide breaks down the best practices, compliance challenges, and innovative tactics to help pharma marketers optimize their digital ad campaigns. Heres how to maximize your reach and compliance.

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Pharma Marketing Network

APRIL 10, 2025

Table of Contents Why PPC Campaigns Work for Pharma Strategic Audience Targeting and Keyword Planning Compliance, Creativity, and Conversion Optimization Measuring Success: Metrics That Matter Why PPC Campaigns Work for Pharma PPC campaigns deliver ads to users actively searching for health-related topics, treatments, or branded medications.

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Marketing Branding Compliance Pharma Companies 52

The Pharma Data

MARCH 9, 2021

Eli Lilly and Company (NYSE: LLY) today announced the upcoming retirement of two executive committee members and the naming of their successors in the company’s manufacturing operations and ethics and compliance organizations. Hernandez and Weems will report to David A. Hernandez will assume his new role on May 2, 2021.

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Pharmaceutical Technology

JUNE 29, 2022

Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications. In September 2021, GlobalData figures revealed there to be 1,320 industry-sponsored regenerative medicine and advanced therapy trials ongoing worldwide.

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Drugs Gene Therapy Production Manufacturing 295

World of DTC Marketing

MAY 13, 2021

You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. I hear now that pharma companies are mostly mute when it comes to what doctors have gone through in the last few years. What I really like, however, is targeting specific physicians online with Medscape.

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Marketing Pharma Companies Branding Doctors 173

Clinical Trial Podcast

APRIL 30, 2022

Prior to starting her firm in 2009, Kelly worked for over 12 years at Vanderbilt University Medical Center where she established the enterprise wide billing compliance program and served as the first Director of Billing Compliance. She has a bi-monthly column in Compliance Today titled “Research Reflections”.

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Pharmaceutical Commerce

MAY 26, 2023

In effort to authenticate doctors’ information, AI-powered product strives to not only improve compliance, but also increase satisfaction among members and providers.

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Worldwide Clinical Trials

NOVEMBER 10, 2023

 They look to their doctors to inform them of clinical trials and treatment options by way of medication or surgical intervention, but they are also interested in learning about nontraditional modalities to achieve relief.  I contemplated how a decentralized trial model may be more conducive to participant compliance and study satisfaction. The

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Clinical Trials Clinical Trials Trials Compliance 189

pharmaphorum

JANUARY 8, 2021

According to the figures compiled in the third quarter of last year, pharma brands were projected to spend around $10 billion in 2020 on digital advertising aimed at all groups including doctors, a compound annual growth rate of more than 13% since 2014. They are going to share content ahead of meetings.

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Marketing Doctors Doctor Pharma Companies 98

XTalks

MAY 16, 2023

Many of us can recall instances when doctors printed out prescriptions, lab requests or X-ray orders and asked us to bring them along for medication or imaging procedures. We may have also experienced frustrations when pharmacies or doctors’ offices claimed they did not receive faxed prescriptions or lab results.

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Doctors Doctor Allergies Compliance 97

Pharma Marketing Network

MARCH 3, 2025

However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. The key is precision, personalization, and compliance.

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Compliance Branding Doctors Doctor 52

Pharma Marketing Network

MARCH 3, 2025

However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. The key is precision, personalization, and compliance.

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Compliance Branding Doctors Doctor 52

pharmaphorum

OCTOBER 3, 2022

Indegene focuses on helping pharma launch its products using technology and compliance frameworks to become 100% compliant, Kapoor explains. Meta is going to be a place where patients, consumers, and doctors all converge. The way pharma is regulated based on compliance is a considerable barrier to allowing such a change, though.

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Pharmaceutical Technology

OCTOBER 5, 2022

The US government has recently prioritized the pursuit of cases such as Biogen’s as a warning to the industry to remain in compliance of the law. “I At the same time, companies need to prioritize their compliance programs. The $900 million dollar settlement was previously announced in June but has only been finalized this month.

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Sales Compliance Marketing Drugs 147

Pharmaceutical Technology

AUGUST 31, 2022

Devices such as insulin pumps, heart pacemakers, and inhalers can track patient data in real-time and transmit to the user’s phone, an app, or their doctor, making the data immediately accessible, and often keeping the patient out of the hospital. However, this presents challenges for healthcare companies.

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Regulation Compliance Insulin Doctors 130

Pharma Marketing Network

APRIL 11, 2025

Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. For transactional intent, consider form pages, patient starter kits, or find a doctor tools. In a highly regulated industry like pharmaceuticals, standing out online can feel like navigating a maze.

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Pharma Marketing Network

NOVEMBER 20, 2024

By providing clear, compelling information, these ads help patients and doctors make informed decisions. By adopting precise targeting, creative strategies, and compliance measures, you can harness its full potential. Search behavior : Show ads to users searching for symptoms or treatments. Ready to make your next campaign a success?

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Branding Marketing Doctors Doctor 52

World of DTC Marketing

JULY 23, 2020

Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to prescribe” During the month a client of ours had decided to attach a short survey to physicians they detailed. ” and “will the side effects scare them away?”

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Drugs Production Marketing Branding 130

Intouch Solutions

JUNE 26, 2024

EVERSANA INTOUCH establishes innovative systems and operational approaches to consistently enhance pharmaceutical services for end users, including patients and doctors. For my team and the agency at large, leveraging Adobe Firefly early on was a great way for us apply AI at an enterprise level while ensuring privacy and compliance.

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Doctors Doctor Life Science Compliance 59

Pharma Marketing Network

FEBRUARY 5, 2025

Unlike consumer brands, pharma marketing comes with strict compliance challenges , but that doesnt mean social media is off-limits. Use Twitter for Real-Time Medical Conversations Twitter is widely used by doctors, researchers, and healthcare journalists to discuss medical advancements and industry trends.

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Marketing Branding Compliance Pharma Companies 52

XTalks

JUNE 14, 2023

It can compile the information and provide an analysis, which can alert patients and offer advice to doctors for improving care. The platform’s compliance with IEC 60601-1-8 allows it to conduct data interpretation triggering on-time alerts, enhancing personalized, clinical decision support and patient notifications.

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Regulation Compliance Doctors Doctor 97

Pharma Marketing Network

JANUARY 9, 2025

Patient-Centric Marketing: Putting Patients First Pharma marketing is no longer just about doctors and decision-makers. Building Trust Through Data and Compliance Trust is the cornerstone of any successful pharmaceutical marketing strategy. Compliance isnt a hurdleits an opportunity to showcase your commitment to safety and quality.

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Marketing Compliance Regulation Production 52

Pharma Marketing Network

FEBRUARY 5, 2025

For pharma marketers, these platforms provide an efficient way to reach doctors, caregivers, and patients while complying with strict regulations. Compliance and Data Privacy Advantages The pharma industry faces strict advertising regulations , especially concerning direct-to-patient marketing. Yes, when managed properly.

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Marketing Compliance Branding Pharma Companies 52

Pharma Marketing Network

OCTOBER 25, 2024

Because patients are increasingly turning to digital platforms to research health solutions, and doctors are using online tools to stay updated. Building Trust and Compliance Building trust with patients and healthcare providers is paramount. By focusing on trust and compliance, pharma companies can overcome these hurdles.

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pharmaphorum

JUNE 24, 2022

Meanwhile, side effects are common and unpleasant with current treatment – including skin rash and blisters, vomiting and diarrhoea, and wounds that do not heal – so compliance an be poor.

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Drugs Gene Therapy Trials Compliance 100

Pharma Marketing Network

DECEMBER 19, 2024

But how can pharma companies navigate this unique space while maintaining compliance and authenticity? Regulatory Compliance Pharma companies must adhere to strict guidelines from regulatory bodies like the FDA. Balancing creativity with compliance is often the biggest hurdle. Lets dive into the strategies that drive success.

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Marketing Branding Compliance Pharma Companies 52

Pharma Marketing Network

NOVEMBER 6, 2024

Tip: Always monitor comments and interactions to ensure compliance and address concerns promptly. Partnering with respected doctors or researchers lends credibility to your brand. Just make sure these partnerships align with your overall strategy and compliance standards. How can we ensure compliance in our campaigns?

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Marketing Compliance Branding Regulation 52

XTalks

JANUARY 9, 2024

Rapid Adopter: Detects doctors who are more likely to embrace new treatments and identifies patients who are open to changing their therapies, thereby boosting the efficiency of new product introductions. Others emphasize on ethical AI use, ensuring data privacy and compliance with healthcare regulations.

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Marketing Life Science Compliance Doctors 104

Pharma Marketing Network

NOVEMBER 7, 2024

Understanding HCP Needs It’s easy to assume that doctors and healthcare providers want just the latest drug updates. Warning: Always adhere to compliance guidelines when posting on social media. Compliance and Transparency In pharma marketing, compliance isn’t optional. How do I ensure compliance in my marketing efforts?

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The Pharma Data

MARCH 22, 2021

Hale brings to Novartis over 20 years of deep, global legal and compliance experience in the pharmaceutical industry. Karen earned a bachelor’s degree in economics from Duke University and a Juris Doctor (JD) degree from the College of William and Mary in Virginia.

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Compliance Containment Doctors Doctor 52

pharmaphorum

FEBRUARY 3, 2021

In 2018 Novarad’s OpenSight Augmented Reality System was given the green light by the US FDA , allowing doctors to see inside patients before an operation. The company aggregates imaging and clinical data in compliance with ethics and regulations, and provides hospitals with clinical data warehouses.

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Radiology Compliance Doctors Doctor 65

pharmaphorum

AUGUST 18, 2020

AZ hopes that the new dosing regimen will be able to offer patients and doctors an alternative to the existing fortnightly regimen, allowing the drug to gain traction and taking pressure off clinics during the COVID-19 pandemic.

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Doctors Doctor Compliance Trials 52

pharmaphorum

APRIL 13, 2022

The appeals court said that the earlier $344 million penalty should be trimmed down to $302 million, striking a portion linked to oral communications with doctors at industry-sponsored events due to a lack of evidence. .” Their attempt to reverse the decision failed on all but one count.

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Doctors Doctor Production Marketing 59

Clinical Trial Podcast

FEBRUARY 23, 2021

Rather than letting the clinical site continue enrollment, the PM decides to put the site enrollment on hold until the compliance issues are fully addressed and resolved. The PM anticipates the negative impact of compliance issues on the overall trial. CRA helps site succeed on all fronts – start-up, enrollment, compliance.

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FDA Law Blog

DECEMBER 4, 2023

Pharmacies and distributors should be aware of the noncompliant activity alleged in these cases and tailor their own compliance programs to include at least some of the requirements imposed by the courts. This post examines the Zarzamora pharmacy and prescribing red flags decision. Complaint ¶ 62. Complaint ¶ 63.

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Pharma Marketing Network

OCTOBER 24, 2024

Imagine being able to predict how well a drug will perform in a specific market or which doctors are more likely to prescribe a new therapy. However, with the rise of digital marketing, compliance has become more complex. The trick is balancing engagement with compliance. That’s the power of AI in pharma.

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