Pharma Marketing Network

APRIL 11, 2025

In a highly regulated industry like pharmaceuticals, standing out online can feel like navigating a maze. Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. For transactional intent, consider form pages, patient starter kits, or find a doctor tools.

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Worldwide Clinical Trials

NOVEMBER 10, 2023

 Instead, the medical community and regulating agencies need to balance all aspects when making decisions, working in partnership with their patients. Collaborating I contemplated how a decentralized trial model may be more conducive to participant compliance and study satisfaction. The

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pharmaphorum

JANUARY 8, 2021

According to the figures compiled in the third quarter of last year, pharma brands were projected to spend around $10 billion in 2020 on digital advertising aimed at all groups including doctors, a compound annual growth rate of more than 13% since 2014. Hale added: “Delivery across omnichannels is going to be key.

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XTalks

JUNE 14, 2023

It can compile the information and provide an analysis, which can alert patients and offer advice to doctors for improving care. Now, our partners can launch Class II regulated software for new diseases and use cases in a matter of weeks on our platform, rather than the years they may have taken to develop and regulate their own solution.

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Pharma Marketing Network

MARCH 3, 2025

However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. The key is precision, personalization, and compliance.

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Pharma Marketing Network

MARCH 3, 2025

However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. The key is precision, personalization, and compliance.

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pharmaphorum

OCTOBER 3, 2022

Indegene focuses on helping pharma launch its products using technology and compliance frameworks to become 100% compliant, Kapoor explains. Meta is going to be a place where patients, consumers, and doctors all converge. The way pharma is regulated based on compliance is a considerable barrier to allowing such a change, though.

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Clinical Trial Podcast

FEBRUARY 23, 2021

Rather than letting the clinical site continue enrollment, the PM decides to put the site enrollment on hold until the compliance issues are fully addressed and resolved. The PM anticipates the negative impact of compliance issues on the overall trial. CRA helps site succeed on all fronts – start-up, enrollment, compliance.

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Pharma Marketing Network

NOVEMBER 20, 2024

Regulatory Challenges and Solutions Pharma marketers face strict advertising regulations. By providing clear, compelling information, these ads help patients and doctors make informed decisions. By adopting precise targeting, creative strategies, and compliance measures, you can harness its full potential. request information).

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Pharma Marketing Network

FEBRUARY 5, 2025

For pharma marketers, these platforms provide an efficient way to reach doctors, caregivers, and patients while complying with strict regulations. Compliance and Data Privacy Advantages The pharma industry faces strict advertising regulations , especially concerning direct-to-patient marketing. Yes, when managed properly.

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Pharma Marketing Network

FEBRUARY 5, 2025

Drive engagement without violating industry regulations. Unlike consumer brands, pharma marketing comes with strict compliance challenges , but that doesnt mean social media is off-limits. Misleading comments or unapproved medical advice from users can create compliance risks. Pharma brands can: Join relevant hashtags (e.g.,

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XTalks

APRIL 21, 2023

In January 2022, Holmes was found guilty of multiple counts of fraud in a federal trial where it was revealed that she had misled investors, patients and doctors about the capabilities of her company’s blood testing technology. Life science startups face unique challenges given the highly regulated and complex nature of the industry.

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Pharma Marketing Network

NOVEMBER 6, 2024

With new platforms and evolving regulations, it can feel overwhelming. Tip: Always monitor comments and interactions to ensure compliance and address concerns promptly. Partnering with respected doctors or researchers lends credibility to your brand. Always stay updated on regulations and ensure your campaigns meet guidelines.

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XTalks

JANUARY 9, 2024

Rapid Adopter: Detects doctors who are more likely to embrace new treatments and identifies patients who are open to changing their therapies, thereby boosting the efficiency of new product introductions. Others emphasize on ethical AI use, ensuring data privacy and compliance with healthcare regulations.

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Pharma Marketing Network

OCTOBER 25, 2024

But with complex regulations, fast-evolving digital tools, and the challenges of building trust, it’s tough to know where to start. Because patients are increasingly turning to digital platforms to research health solutions, and doctors are using online tools to stay updated.

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pharmaphorum

FEBRUARY 3, 2021

In 2018 Novarad’s OpenSight Augmented Reality System was given the green light by the US FDA , allowing doctors to see inside patients before an operation. The company aggregates imaging and clinical data in compliance with ethics and regulations, and provides hospitals with clinical data warehouses.

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Pharma Marketing Network

JANUARY 9, 2025

With rising competition, stricter regulations, and increasingly informed patients, the landscape has transformed dramatically. Patient-Centric Marketing: Putting Patients First Pharma marketing is no longer just about doctors and decision-makers. What role does compliance play in pharmaceutical marketing?

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FDA Law Blog

NOVEMBER 1, 2023

Lenz, Principal Medical Device Regulation Expert & Sophia R. Gibbs — For more than three decades, FDA has claimed that the Federal Food, Drug & Cosmetic (FD&C Act) gives the agency legal authority to regulate laboratory developed tests (LDTs) as medical devices (see our prior post here ). Gaulkin & Jeffrey N.

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Pharma Marketing Network

NOVEMBER 7, 2024

With a competitive landscape and ever-evolving regulations, having effective pharmaceutical marketing strategies is crucial for pharma companies looking to stand out. Understanding HCP Needs It’s easy to assume that doctors and healthcare providers want just the latest drug updates. How do I ensure compliance in my marketing efforts?

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FDA Law Blog

DECEMBER 4, 2023

But in addition to imposing civil penalties for alleged failure to comply with their obligations under the federal Controlled Substances Act and DEA regulations, the courts mandated how those registrants must handle controlled substances going forward. Complaint ¶ 62. Providers should be aware of the other drugs prescribed to their patients.

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pharmaphorum

AUGUST 18, 2020

The regulator has granted a faster six-month Priority Review for the fixed dose regimen, based on data from several Imfinzi clinical trials, including results from the phase III CASPIAN trial in extensive stage small-cell lung cancer (ES-SCLC) which used the four-week, fixed-dose regimen during maintenance.

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Pharma Marketing Network

DECEMBER 13, 2024

Unlike consumer products, pharma campaigns must navigate strict regulations while fostering trust. Core Challenges: Compliance restrictions, long approval timelines, and the need for precision targeting are hurdles unique to pharma. Educational Content Doctors value evidence-backed information.

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Pharma Marketing Network

OCTOBER 29, 2024

With digital channels, evolving regulations, and changing patient expectations, creating an impactful advertising strategy can feel complex. For example, an ad targeting doctors may highlight clinical data, while one for patients focuses on symptom relief and lifestyle impact.

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The Pharma Data

AUGUST 20, 2020

Poor regulation of antibodies tests – that could indicate if someone has had coronavirus – could be putting the public at risk, doctors have warned. “These regulations aren’t fit for purpose and don’t protect the public from bad tests,” he said. Image copyright. Getty Images.

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ACRP blog

FEBRUARY 26, 2024

Shank recalls, “Part of my journey included having a mentor who taught me all about protocol compliance, monitoring, auditing, and U.S.  This part of my career has helped me understand what the regulations ‘mean,’ and how to relay those meanings to my team and keep the principal investigators aware that they need to always be ‘audit ready.’ I

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Pharma Marketing Network

DECEMBER 13, 2024

With new trends emerging and regulations tightening, marketers must constantly innovate to capture attention and build trust. Omnichannel Integration: Seamlessly blending online and offline interactions ensures your message is consistent, whether a doctor sees your ad in a journal or on YouTube. The time to innovate is now.

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pharmaphorum

OCTOBER 19, 2022

Content has always been created for specific usages, such as a website, email, or a leaflet that a rep would hand to a doctor,” Hyland states. With 17 years’ experience in the life sciences industry, she spent 10 years in the management team at Zinc Ahead Ltd, delivering compliance software to the global pharmaceutical industry.

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Pharma Marketing Network

FEBRUARY 27, 2025

Creating content that is informative, engaging, and compliant with industry regulations. Doctor-patient interviews on managing chronic conditions. To execute these strategies effectively, pharma marketers should leverage eHealthcare Solutions for targeted digital advertising and compliance-friendly content distribution.

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Branding Marketing Compliance Pharma Companies 52

pharmaphorum

JULY 4, 2022

Together, the webinar panellists explored the potential of medical informatics solutions and methods in rare disease research, studies, data optimisation, and usability to overcome these challenges, all whilst maintaining compliance with data protection regulations and a patient-centric approach.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing is unique due to its highly regulated environment, making it crucial for companies to balance promotional efforts with compliance. This involves a combination of direct-to-consumer advertising, professional marketing to doctors and pharmacists, and educational campaigns.

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pharmaphorum

SEPTEMBER 15, 2022

Pfizer’s MenABCWY shot – which combines its MenACWY vaccine Nimenrix with and MenB jab Trumenba – will now be filed for FDA approval in adolescents and young adults in the fourth quarter of this year, with applications to other regulators also planned.

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pharmaphorum

NOVEMBER 30, 2022

As an industry, pharma has specific needs; it is driven by targeted regulations and rules and has not been well served by technology. The whole pharma industry is built on compliance. Founded in 2007 by Peter Gassner, a luminary of Silicon Valley with a net worth of circa $5.25 That, he said, is commercial excellence.

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Intouch Solutions

APRIL 11, 2024

Commercial : Improved experience and communication between patients and doctors. Instead, it will be a transformational process that affects various functions of the organization, triggering considerations related to data privacy and security, regulatory compliance, and change management.

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The Pharma Data

MARCH 15, 2021

Compliance with this standard provides public assurance that the rights, safety and well -being of trial subjects are protected, consistent with global ethical standards and regulatory requirements. Compliance also assures the credibility of the clinical data.

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Advarra

NOVEMBER 17, 2022

As a result, many medicines weren’t tested to treat children, and instead, doctors routinely gave them medicines approved for adults, adjusting the dosing based on the child’s weight. The regulations at 21 CFR part 50, subpart D summarize the additional safeguards for children in clinical investigations. Why This Guidance Now?

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pharmaphorum

APRIL 27, 2022

“The reps didn’t tend to have appointments so often with these doctors. “We’ll find newer and novel ways to engage with our customers, whether it’s advertising on their computers, social media, or whether it involves regulation and guidelines changing even further to understand this new weird world we live in.”

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XTalks

FEBRUARY 4, 2021

She says dynamics with respect to research goals, priorities and regulations have changed over the past decade. Some of the challenges are with respect to new General Data Protection Regulation (GDPR) regulations in the EU. New regulations in different regions can introduce challenges for international collaborative groups.

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