pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too.

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Pharmaceutical Technology

JUNE 29, 2022

Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications. In 2021, Novo Nordisk Pharmatech, a leading pharmaceutical-grade insulin and Quats product supplier announced plans to enter the enzyme market. And it’s within the family – Novozymes!”.

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pharmaphorum

AUGUST 21, 2020

Doctors have called for rules to be tightened on coronavirus antibody tests in the UK amid fears that false readings could put the public at risk. The doctors said the tests should not be used without professional support, must give accurate results and be “properly readable”. Feature image courtesy of Rocky Mountain Laboratories/NIH.

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XTalks

JANUARY 9, 2024

Swoop , a leader in healthcare marketing, recently introduced a groundbreaking portfolio of predictive AI targeting for pharmaceutical and life sciences advertisers. This capability will usher in a new era in healthcare marketing, moving beyond traditional methods that rely on past data to a future-focused approach.

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Pharma Marketing Network

FEBRUARY 19, 2025

Introduction Pharma marketing is evolving fast. But pharma marketing isnt like regular advertising. But pharma marketing isnt like regular advertising. Regulatory restrictions, privacy laws, and strict compliance rules make it one of the most challenging industries to navigate digitally.

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Pharma Marketing Network

JANUARY 9, 2025

For pharma marketing teams, the question is no longer “What can we sell?” ” Think of pharmaceutical marketing as navigating a complex puzzle. In this article, well explore the innovative strategies that are shaping the future of pharmaceutical marketing, providing actionable insights for teams striving to stay ahead.

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Pharma Marketing Network

OCTOBER 25, 2024

In an era wher Pharmaceutical digital marketing is in the middle of a rapid transformation. For pharma marketing executives , reaching audiences in meaningful, personalized ways has never been more critical. To put it simply, digital marketing in pharma is the bridge to reach these audiences effectively.

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Pharma Marketing Network

FEBRUARY 5, 2025

For pharma marketers, these platforms provide an efficient way to reach doctors, caregivers, and patients while complying with strict regulations. With traditional digital marketing approaches becoming less effective, embracing data-driven, real-time advertising is no longer optionalits essential. HCPs vs. general consumers).

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Pharma Marketing Network

NOVEMBER 6, 2024

The world of digital marketing in pharma is evolving rapidly. Pharma marketing executives face the unique challenge of staying compliant while engaging audiences in meaningful ways. So, how can digital marketing truly revolutionize the pharma space? Resource: Check out Pharma Marketing News for patient-centric content ideas.

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Pharma Marketing Network

FEBRUARY 5, 2025

Unlike consumer brands, pharma marketing comes with strict compliance challenges , but that doesnt mean social media is off-limits. Use Twitter for Real-Time Medical Conversations Twitter is widely used by doctors, researchers, and healthcare journalists to discuss medical advancements and industry trends.

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Pharma Marketing Network

DECEMBER 19, 2024

Whether its educating consumers about treatments or promoting branded drugs like Humira or Keytruda, effective social media marketing can elevate a brands visibility and trust. But how can pharma companies navigate this unique space while maintaining compliance and authenticity? Lets dive into the strategies that drive success.

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World of DTC Marketing

JULY 23, 2020

Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to prescribe” During the month a client of ours had decided to attach a short survey to physicians they detailed. ” and “will the side effects scare them away?”

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Pharma Marketing Network

NOVEMBER 7, 2024

With a competitive landscape and ever-evolving regulations, having effective pharmaceutical marketing strategies is crucial for pharma companies looking to stand out. Pharma marketers must think creatively and strategically. Pharmaceutical marketing strategies must be well-crafted, targeted, and, most importantly, valuable to HCPs.

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Pharma Marketing Network

OCTOBER 24, 2024

New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed.

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Pharma Marketing Network

NOVEMBER 20, 2024

One of the most effective tools for marketing executives is display advertising. But how can pharma marketers harness its full potential? Let’s dive into the strategies, benefits, and future trends of this powerful marketing tool. Pharma-specific websites : Platforms like Pharma Marketing cater to a niche audience.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.

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Pharmaceutical Technology

OCTOBER 5, 2022

However, new MS drugs like Novartis ’ Gilenya, were going to soon enter the market and increase competition within the MS therapeutic landscape. The US government has recently prioritized the pursuit of cases such as Biogen’s as a warning to the industry to remain in compliance of the law. “I Biogen’s activity in multiple sclerosis.

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Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. But when done right, content marketing campaigns create lasting relationships, drive awareness, and improve patient outcomes.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends.

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Pharma Marketing Network

DECEMBER 13, 2024

With new trends emerging and regulations tightening, marketers must constantly innovate to capture attention and build trust. Lets delve into actionable insights and explore ways pharma marketing can embrace innovation while staying compliant. Social Media Marketing Social platforms are powerful tools for engaging audiences.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge. The key is precision, personalization, and compliance.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge. The key is precision, personalization, and compliance.

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pharmaphorum

OCTOBER 3, 2022

Indegene focuses on helping pharma launch its products using technology and compliance frameworks to become 100% compliant, Kapoor explains. Meta is going to be a place where patients, consumers, and doctors all converge. The way pharma is regulated based on compliance is a considerable barrier to allowing such a change, though.

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Roots Analysis

SEPTEMBER 4, 2024

After the test, results are sent to the doctor, who can use the test information to make informed decision about the patient’s treatment. In this article, we have tried to summarize the key strengths and opportunities within the IVD market. What are the Key Strengths of IVD Market? What are the Key Weaknesses of IVD Market?

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Intouch Solutions

AUGUST 10, 2021

Consumers are flocking to brands that mirror real-world demographics, and marketers who continue to exclude and stereotype are doing so at their own risk. We all want to see ourselves and our world accurately reflected in our marketing experience. Collaborate with your compliance team. Are you reaching yours?

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Intouch Solutions

MARCH 2, 2022

My second favorite thing about pharmaceutical marketing is the wonderful customer complexity (the first, of course, is that we can use our marketing superpowers for good not evil). The labyrinth of customers, each with different and often contradictory needs, makes Rx marketing a game of three-dimensional chess.

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pharmaphorum

APRIL 27, 2022

This is particularly evident in marketing. Instead, companies are increasingly turning to omnichannel marketing to bridge gaps in communication created by the pandemic. In previous years, pharma was largely in charge of the marketing experience, sending reps to meet with customers face-to-face.

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pharmaphorum

APRIL 13, 2022

An appeals court in California has upheld a lower court ruling that ordered Johnson & Johnson to pay substantial penalties for deceptive marketing of its pelvic mesh implants used to treat conditions like pelvic organ prolapse. ” Their attempt to reverse the decision failed on all but one count.

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Intouch Solutions

JUNE 26, 2024

EVERSANA INTOUCH establishes innovative systems and operational approaches to consistently enhance pharmaceutical services for end users, including patients and doctors. For my team and the agency at large, leveraging Adobe Firefly early on was a great way for us apply AI at an enterprise level while ensuring privacy and compliance.

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XTalks

JUNE 14, 2023

It can compile the information and provide an analysis, which can alert patients and offer advice to doctors for improving care. The platform’s compliance with IEC 60601-1-8 allows it to conduct data interpretation triggering on-time alerts, enhancing personalized, clinical decision support and patient notifications.

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Pharma Marketing Network

OCTOBER 29, 2024

For pharma marketing executives, creating campaigns that prioritize patient empowerment and product knowledge is crucial. For example, an ad targeting doctors may highlight clinical data, while one for patients focuses on symptom relief and lifestyle impact. It builds trust, raises awareness, and supports patient education.

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pharmaphorum

NOVEMBER 30, 2022

Pharma organisations operate over long periods of time, with the drug-to-market process taking upwards of 12 plus years, working across different functions of those organisations with technology designed to focus on individual bits of the puzzle. Prioritisation and the evolution of the sales, medical, and marketing triumvirate.

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pharmaphorum

AUGUST 18, 2020

AZ hopes that the new dosing regimen will be able to offer patients and doctors an alternative to the existing fortnightly regimen, allowing the drug to gain traction and taking pressure off clinics during the COVID-19 pandemic. Imfinzi was also recently recommended for marketing authorisation in the EU for this indication.

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Clinical Trial Podcast

FEBRUARY 23, 2021

Rather than letting the clinical site continue enrollment, the PM decides to put the site enrollment on hold until the compliance issues are fully addressed and resolved. The PM anticipates the negative impact of compliance issues on the overall trial. CRA helps site succeed on all fronts – start-up, enrollment, compliance.

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pharmaphorum

OCTOBER 19, 2022

Content has always been created for specific usages, such as a website, email, or a leaflet that a rep would hand to a doctor,” Hyland states. With 17 years’ experience in the life sciences industry, she spent 10 years in the management team at Zinc Ahead Ltd, delivering compliance software to the global pharmaceutical industry.

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ACRP blog

SEPTEMBER 28, 2022

This comes as experts say the pipeline of new doctors and nurses alike is insufficient to meet the growing demands of 2022 and beyond. For example, a recent survey by CareerBuilder found there currently are an estimated 33,631 to 56,700 CRCs in the United States, and the CRC job market is expected to grow by 9.9% in February 2022.

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pharmaphorum

DECEMBER 15, 2021

The result may look similar to the role of ethics and compliance teams. Dialogue requires humility on the drug company’s side—accepting that sometimes we are wrong about matters we think we understand—and trust on the patients’ side that representatives of large, for-profit entities really have come to listen.

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