Pharma Marketing Network

MARCH 3, 2025

However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. The key is precision, personalization, and compliance.

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Pharma Marketing Network

MARCH 3, 2025

However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. The key is precision, personalization, and compliance.

Compliance 52

Compliance Branding Doctor Doctors 52

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

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Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Pharma brands can: Join relevant hashtags (e.g.,

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Marketing Branding Compliance Pharma Companies 52

pharmaphorum

DECEMBER 15, 2021

Dialogue requires humility on the drug company’s side—accepting that sometimes we are wrong about matters we think we understand—and trust on the patients’ side that representatives of large, for-profit entities really have come to listen. The result may look similar to the role of ethics and compliance teams.

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Pharma Marketing Network

FEBRUARY 5, 2025

For pharma marketers, these platforms provide an efficient way to reach doctors, caregivers, and patients while complying with strict regulations. By integrating first-party data (from pharma companies) and third-party healthcare data , programmatic advertising ensures ads reach the right audience at the right time.

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Marketing Compliance Branding Pharma Companies 52

Pharma Marketing Network

OCTOBER 25, 2024

Because patients are increasingly turning to digital platforms to research health solutions, and doctors are using online tools to stay updated. To put it simply, digital marketing in pharma is the bridge to reach these audiences effectively. By focusing on trust and compliance, pharma companies can overcome these hurdles.

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Marketing Compliance Branding Engineer 52

pharmaphorum

NOVEMBER 30, 2022

The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas. Facts that they gleaned included: Across Europe, only 52% of HCPs will accept a visit from a pharma company (i.e. That, he said, is commercial excellence.

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Life Science Pharma Companies Sales Marketing 98

Pharma Marketing Network

OCTOBER 24, 2024

Websites, mobile apps, and digital ads are more than just tools—they are lifelines connecting pharma companies to healthcare professionals and patients. From targeted cancer therapies to specific drugs for chronic illnesses, pharma companies must market treatments that speak to individual patient needs.

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Marketing Branding Pharma Companies Compliance 52

Pharma Marketing Network

DECEMBER 19, 2024

But how can pharma companies navigate this unique space while maintaining compliance and authenticity? Unlike other industries, pharma brands face a host of unique challenges when leveraging these platforms. Regulatory Compliance Pharma companies must adhere to strict guidelines from regulatory bodies like the FDA.

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Marketing Branding Compliance Pharma Companies 52

Pharma Marketing Network

NOVEMBER 6, 2024

As consumers become increasingly digital-savvy, pharma companies need to revolutionize their approach. Leveraging Social Media Social media is a goldmine for pharma companies, but it requires careful strategy. Tip: Always monitor comments and interactions to ensure compliance and address concerns promptly.

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Marketing Compliance Branding Regulation 52

pharmaphorum

OCTOBER 19, 2022

Content has always been created for specific usages, such as a website, email, or a leaflet that a rep would hand to a doctor,” Hyland states. Whereas now it’s about completely changing how people think about content and allowing companies to create it upfront. The key, of course, is to ensure these are approved for multiple use.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing is unique due to its highly regulated environment, making it crucial for companies to balance promotional efforts with compliance. One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients.

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Marketing Pharma Companies Regulation Production 52

pharmaphorum

NOVEMBER 19, 2020

By forming a thorough and insightful communications strategy based on patient needs, any advancements in efficacy can be matched by improved compliance and concordance. Healthcare companies that take this approach can improve their processes before commercialisation by breaking down internal silos.

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Compliance Marketing Sales Development 95

Pharma Marketing Network

NOVEMBER 7, 2024

With a competitive landscape and ever-evolving regulations, having effective pharmaceutical marketing strategies is crucial for pharma companies looking to stand out. Pharma marketers must think creatively and strategically. Warning: Always adhere to compliance guidelines when posting on social media.

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Marketing Compliance Branding Regulation 52

Pharma Marketing Network

FEBRUARY 27, 2025

So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Pharma brands can develop: Whitepapers on clinical trials showcasing drug effectiveness. Doctor-patient interviews on managing chronic conditions. Want more insights on pharma marketing strategies? Lets dive in.

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Branding Marketing Compliance Pharma Companies 52

Pharma Marketing Network

DECEMBER 13, 2024

Omnichannel Integration: Seamlessly blending online and offline interactions ensures your message is consistent, whether a doctor sees your ad in a journal or on YouTube. Personalized Messaging Personalization is a game-changer in pharma advertising. How can pharma companies personalize their campaigns?

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Marketing Branding Compliance Engineer 52

Intouch Solutions

APRIL 11, 2024

Commercial : Improved experience and communication between patients and doctors. Instead, it will be a transformational process that affects various functions of the organization, triggering considerations related to data privacy and security, regulatory compliance, and change management.

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Compliance Drugs Marketing Pharma Companies 52

pharmaphorum

APRIL 27, 2022

“The reps didn’t tend to have appointments so often with these doctors. He believes in getting involved with the industry, and chairs the BHBIA’s Ethics and Compliance Committee as well as a forum for senior pharmaceutical analytics executives. For many of the promoted products, they are the key audience,” says Matt.

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XTalks

MAY 3, 2024

While “it creates opportunities for organizations to truly look at [the patient] experience from a new lens,” she said, comms teams may find it challenging to change how they typically reach and respond to their audiences, especially as GLP-1 influencers increasingly overtake doctors as the most authoritative voices for interested patients.

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Drugs Clinical Trials Clinical Trials Marketing 52

XTalks

DECEMBER 20, 2023

‘No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness As pharma TV advertising remained popular in 2023, so did partnerships between pharma companies and celebrities for disease and drug campaigns.

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Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. I mean how many campaigns was I involved with, be it commercials or ads, like “Ask your doctor what’s right for you.” Mark (83Bar): So that’s the challenge.

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Pharma Marketing Network

MARCH 13, 2025

Companies that invest in educational content now will strengthen their credibility and brand loyalty in the long run. Partnering with doctors, pharmacists, and patient advocates can help spread awareness through trusted voices. Properly executed, these tactics can drive engagement while maintaining regulatory compliance.

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Branding Compliance Marketing Pharma Companies 59

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant?

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Marketing Branding Compliance Regulation 52

Pharma Marketing Network

JANUARY 11, 2025

Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results. Global Compliance: Regulations differ across regions. Conclusion Pharmaceutical advertising is a dynamic field that requires balancing creativity with compliance.

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