Remove Compliance Remove Generic Drugs Remove Pharma Companies
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Inflation threatens supply of life-saving generics to Europe

Pharmaceutical Technology

Inflation at its current levels poses a major threat to generics production and usage. Since the summer, generics makers have been signalling that additional support for help with rising costs is required to keep generics production viable. Inflation can damage production viability of European drugs.

Medicine 246
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Cybersecurity in pharma: Securing the future

Pharmaceutical Technology

Earlier this year, Sun Pharmaceutical Industries , one of India’s largest generic drug producers, reported a major cybersecurity breach , impacting its business operations. Pharma companies around the world have also faced similar threats , some of which have impacted national security and public health.

Genomics 276
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In the News: October Regulatory and Development Updates

Camargo

In November 2017, Foundation Medicine received approval for FoundationOne CDx , a genomic profiling test for solid state tumors, which paved the way for partnerships with pharma companies’ therapeutics. The generic drug must also have the same labeling as the RLD (except for differences permitted under the Agency regulations).

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How can the pharma industry navigate issues in the global supply chain to minimise drug shortages?

pharmaphorum

Logistical challenges of getting the right materials in the right place remain two years after the pandemic began, causing significant drug shortages to end-users. Many of the medicines most badly affected by these shortages are generic drugs to treat common conditions such as diabetes and heart disease. The stakes are high.

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Pharma Marketing Keyword Research for PPC

Pharma Marketing Network

Without precise targeting, ad spend can be wasted on irrelevant searches, reducing conversion rates and compliance effectiveness. Unlike consumer brands that can use aggressive bidding strategies on high-volume keywords, pharma ads must navigate strict regulatory guidelines. But how do you balance compliance with visibility?

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Pharma Digital Marketing: Strategies to Boost Engagement and Drive ROI for Pharma Brands

Pharma Marketing Network

Unlike traditional marketing, digital marketing allows brands to engage with HCPs and patients in real time while maintaining compliance with industry regulations. Drive prescription intent by educating HCPs about the latest drug advancements. Ensure compliance while leveraging digital tools for outreach.

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Top Healthcare Marketing Strategies to Boost Pharmaceutical Sales

Pharma Marketing Network

Let’s explore the top strategies pharma marketers can adopt to thrive. Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. Use relatable metaphors: Think of content as a bridge connecting pharma companies with patients and HCPs.

Sales 52