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Why hasn’t pharma embraced email marketing?

World of DTC Marketing

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.

Marketing 289
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Navigating Regulatory Compliance in the Pharmaceutical Industry

Pharma Mirror

Navigating regulatory compliance in the pharmaceutical industry is crucial to ensure the safety, efficacy, and quality of pharmaceutical products. Good Manufacturing Practices The post Navigating Regulatory Compliance in the Pharmaceutical Industry appeared first on Pharma Mirror Magazine.

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Is Apple that naive when it comes to compliance?

World of DTC Marketing

There are many reasons for non-compliance and non-adherence: Cost and affordability, lack of understanding/comprehension of advice, language barriers, cognitive abilities, fear of asking for clarification, or other reasons. The post Is Apple that naive when it comes to compliance? Oh, to live in an ideal world.

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Hidden compliance risks for life sciences companies

pharmaphorum

The life sciences history industry has some unique challenges when it comes to compliance. But if you think third party compliance risks are bad, don’t take your eye off fourth and fifth parties, says Allan Matheson. Some have an unfounded belief that enforcement agencies don’t care much about smaller companies. No excuses.

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The criticality of compliance

pharmaphorum

Prior to selling drugs or medical products in any country, pharmaceutical companies must prove compliance and gain the regulatory approval required by the country in which the goods will be distributed in. So, with mandates in place, how do manufacturing facilities meet these compliance goals? The dominion of data.

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Marketing to physicians

World of DTC Marketing

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. For example, is the message around weight loss for new diabetes drugs really effective when it comes to compliance? Pharma generally needs a small dose of empathy when talking/marketing to physicians.

Marketing 173
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What is Going on in Billing Compliance for Clinical Trials?

ACRP blog

Clinical trial billing compliance—ensuring that charges for therapies and other study-related elements are sent to the appropriate party—is a key concern for academic medical centers and other research organizations. Are you calculating fair market value correctly? Do you lose revenue in research? appeared first on ACRP.