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AI in Pharma Marketing: Innovation or Compliance Nightmare?

Pharma Marketing Network

Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster?

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Why hasn’t pharma embraced email marketing?

World of DTC Marketing

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.

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Compliance Challenges in Generic Drug Development: Lessons Learned

Drug Patent Watch

However, the journey to bringing a generic drug to market is often fraught with challenges. In our latest blog post, we delve into the compliance hurdles that generic drug developers face, and the valuable lessons learned from these experiences. Share your experiences with us in the comments below! Read the full article here: [link]

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Navigating Regulatory Compliance in the Pharmaceutical Industry

Pharma Mirror

Navigating regulatory compliance in the pharmaceutical industry is crucial to ensure the safety, efficacy, and quality of pharmaceutical products. Good Manufacturing Practices The post Navigating Regulatory Compliance in the Pharmaceutical Industry appeared first on Pharma Mirror Magazine.

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The Value of PPC Campaigns in Modern Pharma Marketing

Pharma Marketing Network

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Campaign managers can define budgets, adjust targeting in real time, and refine messaging to meet compliance standards.

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Social Media Advertising for Pharma: Strategies to Boost Engagement & Compliance

Pharma Marketing Network

Introduction Pharmaceutical marketing has evolved. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers. but not in the EU.

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The criticality of compliance

pharmaphorum

Prior to selling drugs or medical products in any country, pharmaceutical companies must prove compliance and gain the regulatory approval required by the country in which the goods will be distributed in. So, with mandates in place, how do manufacturing facilities meet these compliance goals? The dominion of data.