Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

Marketing 52

Marketing Branding Compliance Drugs 52

Pharma Marketing Network

DECEMBER 5, 2024

Table of Contents Sr# Headings 1 Introduction: The Power of Marketing Networks 2 What Are Marketing Networks? In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns. In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns.

Marketing 52

Marketing Branding Production Pharma Production 52

Pharma Marketing Network

FEBRUARY 19, 2025

Introduction Pharma marketing is evolving fast. But pharma marketing isnt like regular advertising. But pharma marketing isnt like regular advertising. Regulatory restrictions, privacy laws, and strict compliance rules make it one of the most challenging industries to navigate digitally.

Compliance 52

Compliance Branding Regulation Marketing 52

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 100

Marketing Doctors Doctor Pharma Companies 100

pharmaphorum

OCTOBER 15, 2020

The boom in digital tech over COVID means that pharma can move faster than ever – but the industry’s traditional processes for asset approval are still holding timelines back. David Reily examines how pharma companies are responding to the increased burden of asset approval with new ways of working. Bhupinder McJennett, AbbVie.

Compliance 131

Compliance Pharma Companies Marketing Regulation 131

World of DTC Marketing

FEBRUARY 28, 2021

SUMMARY: Pharma companies, like J&J, have received criticism for engaging in illegal activities, such as providing kickbacks and bribes, knowingly shipping adulterated or contaminated drugs to pharmacies, and marketing drugs for unapproved uses. Johnson & Johnson has paid $2.7 billion in penalties.

Vaccine 180

Vaccine Vaccination Contamination Compliance 180

Delveinsight

AUGUST 20, 2021

At present, there are several nonsurgical and surgical options in the Fecal Incontinence market. Conservative treatment approaches in the FI theraoy market include bulking agents and biofeedback. However, Biofeedback is the gold standard of the non-operative strategies in the FI therapeutics market.

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Marketing Pharma Companies Life Science Compliance 98

World of DTC Marketing

DECEMBER 22, 2020

81 percent of American adults have a smartphone, according to Pew Research but we must remember there is a huge difference between “health (wellness) apps and apps that focus on specific health conditions” The global mHealth app market is growing fast and expected to reach $111 billion by 2025.

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Doctor Doctors Branding Development 230

Pharma Marketing Network

JANUARY 29, 2025

Marketers must adapt to cutting-edge technology, personalized engagement, and regulatory shifts to stay ahead. But what exactly is shaping the future of pharma marketing this year? For example, pharma giants like Pfizer and Novartis leverage AI to optimize marketing outreach and drug commercialization.

Marketing 52

Marketing Compliance Big Data Branding 52

World of DTC Marketing

JUNE 15, 2021

The historically high usage of telemedicine over the past year has resulted in an unprecedented inflow of cash into the sector and an increase in mergers and acquisitions among virtual care players looking to gain market share. According to Verified Market Research, the Global Telehealth Market was valued at USD 21.17

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Doctor Doctors Marketing Compliance 193

Pharma Marketing Network

FEBRUARY 5, 2025

For pharma marketers, these platforms provide an efficient way to reach doctors, caregivers, and patients while complying with strict regulations. With traditional digital marketing approaches becoming less effective, embracing data-driven, real-time advertising is no longer optionalits essential.

Marketing 52

Marketing Compliance Branding Pharma Companies 52

Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Short video clips with expert insights.

Marketing 52

Marketing Branding Compliance Pharma Companies 52

Pharma Marketing Network

NOVEMBER 1, 2024

The world of pharma marketing is changing rapidly, and 2025 will be no exception. For pharma marketing executives, adapting to these shifts isn’t just about keeping up—it’s about staying ahead. So, what will be the top challenges in 2025, and how can pharma marketers tackle them?

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Marketing Compliance Branding Pharma Companies 52

Pharma Marketing Network

OCTOBER 25, 2024

In an era wher Pharmaceutical digital marketing is in the middle of a rapid transformation. For pharma marketing executives , reaching audiences in meaningful, personalized ways has never been more critical. To put it simply, digital marketing in pharma is the bridge to reach these audiences effectively.

Marketing 52

Marketing Compliance Branding Engineer 52

Pharma Marketing Network

NOVEMBER 6, 2024

The world of digital marketing in pharma is evolving rapidly. Pharma marketing executives face the unique challenge of staying compliant while engaging audiences in meaningful ways. So, how can digital marketing truly revolutionize the pharma space? Personalization: Tailoring Messages to HCPs HCPs are busy.

Marketing 52

Marketing Compliance Branding Regulation 52

Pharma Marketing Network

DECEMBER 19, 2024

Whether its educating consumers about treatments or promoting branded drugs like Humira or Keytruda, effective social media marketing can elevate a brands visibility and trust. But how can pharma companies navigate this unique space while maintaining compliance and authenticity? Heres how to do it.

Marketing 52

Marketing Branding Compliance Pharma Companies 52

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. But when done right, content marketing campaigns create lasting relationships, drive awareness, and improve patient outcomes.

Branding 52

Branding Marketing Compliance Pharma Companies 52

pharmaphorum

DECEMBER 28, 2022

M&A is an integral part of the lifecycle of pharma companies and a key strategy to future-proof larger players, driving R&D activities and innovation for a competitive product pipeline. But what steps can the smaller companies at the cutting edge take to make them acquisition-ready and maximise their value during this process?

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Compliance Regulation Manufacturing Licensing 119

Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends.

Marketing 52

Marketing Pharma Companies Regulation Production 52

Pharma Marketing Network

OCTOBER 24, 2024

New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed.

Marketing 52

Marketing Branding Pharma Companies Compliance 52

Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. But how do you stand out in a crowded digital space while maintaining compliance and integrity? Content Marketing: Building Trust and Education Content marketing in healthcare is about providing value.

Marketing 52

Marketing Branding Compliance Engineer 52

Pharma Marketing Network

NOVEMBER 7, 2024

With a competitive landscape and ever-evolving regulations, having effective pharmaceutical marketing strategies is crucial for pharma companies looking to stand out. Pharma marketers must think creatively and strategically. For more ideas, visit Pharma Marketing News.

Marketing 52

Marketing Compliance Branding Regulation 52

Camargo

NOVEMBER 11, 2020

When the FDA requires a product’s labeling to include a boxed warning (also called a “black box warning” because the text is surrounded by black border), the potential market value of the drug often drops severely. The “skinny label” has been used many times previously to enable ANDA applicants to reach the market in similar circumstances.

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Development Bioequivalency Generic Drugs Production 242

Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. Understanding the Challenges in Marketing Pharma Marketing pharma isn’t without its challenges.

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Marketing Branding Compliance Regulation 52

Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

Marketing 52

Marketing Pharma Companies Regulation Production 52

Pharma Marketing Network

JANUARY 7, 2025

In 2025, pharma marketing news is filled with innovation, disruption, and opportunities to grow your business. Imagine trying to navigate a stormy sea without a mapthats what it feels like to operate in pharma marketing without the latest insights. However, the rise of digital marketing isn’t without challenges.

Marketing 52

Marketing Compliance Branding Regulation 52

Pharma Marketing Network

SEPTEMBER 27, 2024

In recent years, the pharmaceutical industry has increasingly embraced digital transformation, and one of the most impactful areas of this change is in marketing. Programmatic advertising, which involves the automated buying and selling of online ads, has become a cornerstone of modern marketing strategies.

Marketing 52

Marketing Compliance Pharma Companies Regulation 52

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge.

Compliance 52

Compliance Branding Doctor Doctors 52

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge.

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Compliance Branding Doctor Doctors 52

pharmaphorum

SEPTEMBER 8, 2022

Asking patients with chronic conditions to regularly inject themselves can be challenging, causing needle anxiety and worry that they may not carry out the procedure correctly, which can reduce compliance. Now, a partnership between Ypsomed and Sidekick Heath aims to tackle that problem.

Compliance 105

Compliance Pharma Companies Branding Development 105

pharmaphorum

JANUARY 3, 2023

In terms of business transformation of the pharma industry, the areas that can see the most immediate effects are: (1) automated data compliance, (2) data sharing, and (3) data monetisation. Automated compliance. Conclusion.

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Compliance Regulation Pharma Companies Genetics 105

Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Cost-Per-Action in Pharma 3 Why CPA is Perfect for Pharma Marketing 4 Implementing CPA Strategies Effectively 5 Conclusion Introduction The pharmaceutical industry is no stranger to high stakes and competitive markets. Why CPA is Perfect for Pharma Marketing 1.

Marketing 52

Marketing Branding Compliance Regulation 52

Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. How can pharma companies personalize their campaigns?

Marketing 52

Marketing Branding Compliance Engineer 52

Pharma Marketing Network

OCTOBER 3, 2024

As the healthcare landscape evolves, pharmaceutical companies are increasingly leveraging social media platforms to connect with healthcare professionals, patients, and the broader public. However, the pharmaceutical industry faces unique challenges when it comes to social media marketing, primarily due to regulatory constraints.

Marketing 52

Marketing Branding Pharma Companies Regulation 52

pharmaphorum

JULY 28, 2022

That means maintaining regulatory readiness – because having cGMP compliance problems with the FDA can significantly exacerbate the problem. Until the company is found to be in compliance, there will not be a normal distribution of drug products.

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Compliance Drugs Manufacturing Generic Drugs 111

XTalks

JANUARY 11, 2021

Companies outsource to gain access to specialized expertise and technology, scale pharmacovigilance (PV) activities, and reduce costs. However, the efficiency and effectiveness of externalized safety activities are below expectations for many biotech and pharma companies.

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Pharma Companies Compliance Clinical Outsourcing Regulation 90

pharmaphorum

JANUARY 21, 2021

86% of respondents to a recent Veeva survey of pharma and biotech professionals said they are creating a greater volume of content now, compared to six months ago. To assist executives in life sciences with scaling marketing assets in a virtual world Veeva has published a new eBook, Powering Omnichannel Strategies with Modular Content.

Life Science 71

Life Science Marketing Sales Compliance 71