Remove Compliance Remove Marketing Remove Pharma Companies
article thumbnail

AI in Pharma Marketing: Innovation or Compliance Nightmare?

Pharma Marketing Network

Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster?

article thumbnail

4 ways emerging pharma companies can harness marketing content

pharmaphorum

Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay ahead of the game – despite having fewer resources than bigger firms. Emerging pharma companies therefore need to enable sustained and rapid content creation at scale.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing to physicians

World of DTC Marketing

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Drug companies advertise in medical journals because it works.

Marketing 173
article thumbnail

The Value of PPC Campaigns in Modern Pharma Marketing

Pharma Marketing Network

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. This intent-driven nature gives pharma companies a distinct advantagereaching consumers when theyre most receptive.

article thumbnail

Social Media Advertising for Pharma: Strategies to Boost Engagement & Compliance

Pharma Marketing Network

Introduction Pharmaceutical marketing has evolved. Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. So, how can pharma brands maximize engagement while staying compliant ?

article thumbnail

Email Marketing Campaigns for Pharma: Boost Engagement & Compliance

Pharma Marketing Network

Introduction Email marketing remains one of the most powerful tools for pharma brands , helping reach healthcare professionals (HCPs), patients, and stakeholders with tailored messaging. How can pharma marketers craft high-performing email marketing campaigns while staying compliant?

article thumbnail

The futility of banner ads

World of DTC Marketing

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. The question then becomes, “why are pharma brands still using them?” ” The answer is complicated and lies in a system where DTC and HCP marketers “have to do something.”

Branding 270