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Prior to selling drugs or medical products in any country, pharmaceutical companies must prove compliance and gain the regulatory approval required by the country in which the goods will be distributed in. So, with mandates in place, how do manufacturing facilities meet these compliance goals? The dominion of data.
And delays in the supply chain, even for short periods of time can potentially affect the efficacy of medicines, lead to longer-term supply bottlenecks, and ultimately prevent people from getting access to the critical medicines they need.
Until 2020, pharma had lagged other industries in its investment in digital marketing. In the US, TV advertising for pharmaproducts is still a big business, but this is mainly aimed at patients. A report from eMarketer came to an identical conclusion, estimating that US pharma would spend $9.53 This is an increase in 14.2%
My background for decades now is in the pharma marketing and branding space, working with all sorts of pharmaproducts, devices, diagnostics. There is a commercial benefit to that, but mainly it’s to get the right medicine to the right patients faster. Mark (83Bar): Yea and I was almost in service to clinics like Bob’s.
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