World of DTC Marketing

AUGUST 30, 2022

Still, it wasn’t practical because physicians wanted much more information, including insurance coverage and compliance issues. Until pharma companies invest in a digital department with experienced digital marketers, the problems, and waste, will continue.

Branding 270

Branding Marketing Compliance Pharma Companies 270

Pharma Marketing Network

FEBRUARY 19, 2025

Regulatory restrictions, privacy laws, and strict compliance rules make it one of the most challenging industries to navigate digitally. So, how can pharma companies leverage digital advertising strategies to maximize reach while staying compliant ? Heres how to maximize your reach and compliance.

Compliance 52

Compliance Branding Regulation Marketing 52

Pharmaceutical Technology

JUNE 5, 2023

Pharma companies around the world have also faced similar threats , some of which have impacted national security and public health. Right now, it’s compliance by checkbox, in a static way. Pharmacies have also received EU General Data Protection Regulation (GDPR) fines for not being in compliance,” he adds.

Genomics 276

Genomics Genome Regulation Compliance 276

pharmaphorum

OCTOBER 15, 2020

The boom in digital tech over COVID means that pharma can move faster than ever – but the industry’s traditional processes for asset approval are still holding timelines back. David Reily examines how pharma companies are responding to the increased burden of asset approval with new ways of working. Bhupinder McJennett, AbbVie.

Compliance 131

Compliance Pharma Companies Marketing Regulation 131

World of DTC Marketing

MAY 13, 2021

” 62% of physicians agree that the info pharma companies provide on third-party websites for healthcare professionals “are always ads” for their products, and only one in three (34%) trust the information pharmas provide on these websites. Over the last few years, I’ve seen some great journal ad creative as well.

Marketing 173

Marketing Pharma Companies Branding Doctors 173

World of DTC Marketing

DECEMBER 28, 2020

The potential to increase compliance and adherence is unlimited with EHR integration by pharma companies. EHRs offer unlimited opportunities to engage patients, but that engagement needs to be based on a value exchange of information. Millennials use digital health differently than Boomers.

Doctor 296

Doctor Doctors Production Marketing 296

World of DTC Marketing

FEBRUARY 28, 2021

SUMMARY: Pharma companies, like J&J, have received criticism for engaging in illegal activities, such as providing kickbacks and bribes, knowingly shipping adulterated or contaminated drugs to pharmacies, and marketing drugs for unapproved uses. Johnson & Johnson has paid $2.7 billion in penalties.

Vaccine 180

Vaccine Vaccination Contamination Compliance 180

Pharmaceutical Commerce

MARCH 27, 2025

In the final part of his video interview with Pharma Commerce Editor Nicholas Saraceno, Brad Stewart, BDOs national life sciences co-leader, details the Biosecure Act, including the ways pharma companies are preparing for it, especially from a compliance standpoint.

Life Science 59

Life Science Compliance Pharma Companies 59

World of DTC Marketing

DECEMBER 22, 2020

What’s really needed are peer-reviewed studies showing that apps both benefit patient outcomes while driving pharma company objectives. For example, an app to help patients track MS symptoms may help patients but will it increase compliance?

Doctor 230

Doctor Doctors Branding Development 230

pharmaphorum

DECEMBER 28, 2022

M&A is an integral part of the lifecycle of pharma companies and a key strategy to future-proof larger players, driving R&D activities and innovation for a competitive product pipeline. But what steps can the smaller companies at the cutting edge take to make them acquisition-ready and maximise their value during this process?

Compliance 119

Compliance Regulation Manufacturing Licensing 119

Pharmaceutical Technology

JUNE 14, 2023

The increase in demand for CPO services today and over the last decade is evidence of the added value that they offer to pharma companies both large and small, especially as drug developers seek to claim their share of the evolving ATMP market while overcoming complex challenges in its supply chain.

Contract Packaging 130

Contract Packaging Packaging Packaging Development 130

pharmaphorum

JANUARY 3, 2023

In terms of business transformation of the pharma industry, the areas that can see the most immediate effects are: (1) automated data compliance, (2) data sharing, and (3) data monetisation. Automated compliance. Challenges. Conclusion.

Compliance 105

Compliance Regulation Pharma Companies Genetics 105

World of DTC Marketing

JUNE 15, 2021

When I asked how a pharma company could help, he said, “it would be great if a biotech company could offer a short, detailed videos that help patients both understand the treatment and give them tips on how to manage the side effects.” Telehealth is here and will stay although its use will decline and level off.

Doctor 193

Doctor Doctors Marketing Compliance 193

pharmaphorum

JULY 28, 2022

That means maintaining regulatory readiness – because having cGMP compliance problems with the FDA can significantly exacerbate the problem. Until the company is found to be in compliance, there will not be a normal distribution of drug products.

Compliance 111

Compliance Drugs Manufacturing Generic Drugs 111

XTalks

JANUARY 11, 2021

Companies outsource to gain access to specialized expertise and technology, scale pharmacovigilance (PV) activities, and reduce costs. However, the efficiency and effectiveness of externalized safety activities are below expectations for many biotech and pharma companies.

Pharma Companies 90

Pharma Companies Compliance Clinical Outsourcing Regulation 90

Placebo Control

JULY 31, 2013

In it, the authors report even lower levels of FDAAA compliance – a mere 20% of randomized clinical trials met requirements of posting results on clinicaltrials.gov within one year. Everyone I work with in pharma trials is painfully aware of the regulatory environment they work in.

Pharma Companies 40

Pharma Companies Trials Compliance Clinical Trials 40

Camargo

NOVEMBER 11, 2020

In November 2017, Foundation Medicine received approval for FoundationOne CDx , a genomic profiling test for solid state tumors, which paved the way for partnerships with pharma companies’ therapeutics. Manager of Regulatory Compliance. In 2019, Foundation Medicine and Bayer Healthcare Pharmaceuticals, Inc. Ken Phelps.

Development 242

Development Bioequivalency Generic Drugs Production 242

Pharma Marketing Network

JANUARY 29, 2025

With machine learning and big data analytics, companies can now predict market trends, enhance drug development, and create hyper-personalized campaigns. Imagine AI as a crystal ballit doesnt just reflect whats happening now but predicts the future of pharma marketing.

Marketing 52

Marketing Compliance Big Data Branding 52

Pharma Marketing Network

MARCH 3, 2025

However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge. The key is precision, personalization, and compliance. Data-Driven Personalization : Using real-time insights, pharma companies can deliver tailored content to physicians and patients.

Compliance 52

Compliance Branding Doctors Doctor 52

Pharma Marketing Network

MARCH 3, 2025

However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge. The key is precision, personalization, and compliance. Data-Driven Personalization : Using real-time insights, pharma companies can deliver tailored content to physicians and patients.

Compliance 52

Compliance Branding Doctors Doctor 52

pharmaphorum

SEPTEMBER 8, 2022

Asking patients with chronic conditions to regularly inject themselves can be challenging, causing needle anxiety and worry that they may not carry out the procedure correctly, which can reduce compliance. Now, a partnership between Ypsomed and Sidekick Heath aims to tackle that problem.

Compliance 105

Compliance Pharma Companies Branding Development 105

Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Short video clips with expert insights.

Marketing 52

Marketing Branding Compliance Pharma Companies 52

Pharma Marketing Network

FEBRUARY 5, 2025

By integrating first-party data (from pharma companies) and third-party healthcare data , programmatic advertising ensures ads reach the right audience at the right time. Compliance and Data Privacy Advantages The pharma industry faces strict advertising regulations , especially concerning direct-to-patient marketing.

Marketing 52

Marketing Compliance Branding Pharma Companies 52

Pharmaceutical Technology

SEPTEMBER 7, 2022

Pharmaceutical Technology has listed some of the leading benefit managers and management companies in the industry based on its intel, insights, and decades-long experience in the sector. The list includes companies that offer various benefit management services, including but not limited to: · Regulatory compliance.

Pharmacy 100

Pharmacy Containment Manufacturing Compliance 100

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications. Will we go back to that?

Marketing 100

Marketing Doctors Doctor Pharma Companies 100

Pharma Marketing Network

DECEMBER 31, 2024

Ensure Regulatory Compliance Navigating regulations can feel daunting, but its crucial. Regulatory compliance, understanding audience needs, and standing out in a crowded market are the most significant challenges. Why is digital marketing crucial for pharma companies?

Marketing 52

Marketing Branding Compliance Drugs 52

VirTrial

JANUARY 10, 2020

The competition highlights companies that demonstrated innovative solutions, technologies, and services that have the potential to make the greatest impact for biotech and pharma companies. The company was selected for its industry leading Virtual Care Management (VCM) program.

Clinical Trials 97

Clinical Trials Clinical Trials Clinical Research Pharma Companies 97

pharmaphorum

MAY 13, 2022

By moving from a product-first to customer-first mindset and approach, pharma companies can improve the impact and success of their digital products in the future.”. The ways of working need to change, particularly when it comes to user research and customer centricity.

Production 110

Production Compliance Pharma Companies Research 110

pharmaphorum

DECEMBER 15, 2021

Dialogue requires humility on the drug company’s side—accepting that sometimes we are wrong about matters we think we understand—and trust on the patients’ side that representatives of large, for-profit entities really have come to listen. The result may look similar to the role of ethics and compliance teams.

Pharma Companies 145

Pharma Companies Development Medicine Drugs 145

pharmaphorum

JANUARY 22, 2021

Research Partnership’s Emilie Braund and Harrison Gaiger dig down into the top insights pharma companies can harness to make their patient support programmes as powerful as possible. Our research found the following patient needs being fulfilled by effective PSPs: Adherence and compliance. General education on condition.

Compliance 78

Compliance Pharma Companies Research Marketing 78

Pharmaceutical Technology

NOVEMBER 25, 2022

Formulation decisions made in the development of PDFs can have important implications for drug stability, patient compliance, and accurate dosing. A frequent example of a client challenge is the growing trend in which pharma companies are combining two or even three APIs in one formulation.

Manufacturing 130

Manufacturing Production Pharma Companies Development 130

XTalks

MAY 30, 2024

Over the years, his career has evolved from routine case processing at large pharma companies to a more strategic role in smaller settings, where he feels his impact more directly. Collaboration: The Key to Success The essence of pharmacovigilance at small companies according to Ashish, lies in teamwork.

Compliance 105

Compliance Clinical Development Pharmacy Development 105

Pharma Marketing Network

SEPTEMBER 14, 2020

Some of the ways that Pharma companies have been using video to bridge the gap in the service of the Rep/HCP conversation include: HCP Peer-to-Peer Thought Leadership. We’ve also seen the video platform used by medical device, pharma companies, and KOLs to: Share best practices and launch new sales methodologies.

Sales 105

Sales Pharma Companies Nurses Compliance 105

pharmaphorum

MAY 12, 2022

People who trust pharma are more interested in using the industry’s services – making building confidence in the sector key to realising the potential of patient centricity. Consumers who trust pharma are more interested in using their services and, in turn, will also provide more non-medical information that might help their treatment.”.

Pharma Companies 98

Pharma Companies Life Science Compliance Branding 98

Delveinsight

AUGUST 20, 2021

Invasive options mainly surgeries that involve the injection of therapeutic agents into the anal canal or surgical repair of anal canal are often associted with patient relctance and non-compliance. However, pharma companies have taken the lead to expand in the Fecal Incontinence therapy market.

Marketing 98

Marketing Pharma Companies Life Science Compliance 98

Pharma Marketing Network

NOVEMBER 1, 2024

From digital transformation and personalized marketing to compliance and competition, the upcoming years will demand flexibility and innovative thinking. So, what will be the top challenges in 2025, and how can pharma marketers tackle them? Scaling personalized marketing while ensuring regulatory compliance is no small feat.

Marketing 52

Marketing Compliance Branding Pharma Companies 52

pharmaphorum

JANUARY 21, 2021

86% of respondents to a recent Veeva survey of pharma and biotech professionals said they are creating a greater volume of content now, compared to six months ago. The publication provides: A clear process for creating pharma modular content.

Life Science 72

Life Science Marketing Sales Compliance 72