Remove Compliance Remove Pharma Companies Remove Regulation
article thumbnail

AI in Pharma Marketing: Innovation or Compliance Nightmare?

Pharma Marketing Network

But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster? However, in a tightly regulated industry like pharmaceuticals, every message, medium, and model must adhere to strict legal and ethical standards.

article thumbnail

Social Media Advertising for Pharma: Strategies to Boost Engagement & Compliance

Pharma Marketing Network

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers. but not in the EU.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cybersecurity in pharma: Securing the future

Pharmaceutical Technology

Pharma companies around the world have also faced similar threats , some of which have impacted national security and public health. Right now, it’s compliance by checkbox, in a static way. Pharmaceutical companies that are publicly traded will need to pay attention,” warns Kim.

Genome 276
article thumbnail

Email Marketing Campaigns for Pharma: Boost Engagement & Compliance

Pharma Marketing Network

The key lies in personalization, strategic segmentation, and strict adherence to industry regulations. This guide explores the best strategies for boosting engagement while ensuring compliance , helping pharma brands connect with their audiences more effectively. How can pharma companies improve email open rates?

article thumbnail

Can J&J’s vaccine approval erase bad pharma?

World of DTC Marketing

SUMMARY: Pharma companies, like J&J, have received criticism for engaging in illegal activities, such as providing kickbacks and bribes, knowingly shipping adulterated or contaminated drugs to pharmacies, and marketing drugs for unapproved uses. Johnson & Johnson has paid $2.7 billion in penalties. Ethical leadership!

Vaccine 180
article thumbnail

Accelerating the digital approval process

pharmaphorum

The boom in digital tech over COVID means that pharma can move faster than ever – but the industry’s traditional processes for asset approval are still holding timelines back. David Reily examines how pharma companies are responding to the increased burden of asset approval with new ways of working. Bhupinder McJennett, AbbVie.

article thumbnail

Digital Advertising Strategies for Pharma: Maximizing Reach and Compliance

Pharma Marketing Network

Regulatory restrictions, privacy laws, and strict compliance rules make it one of the most challenging industries to navigate digitally. So, how can pharma companies leverage digital advertising strategies to maximize reach while staying compliant ? Heres how to maximize your reach and compliance.