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Prior to selling drugs or medical products in any country, pharmaceutical companies must prove compliance and gain the regulatory approval required by the country in which the goods will be distributed in. So, with mandates in place, how do manufacturing facilities meet these compliance goals? The dominion of data.
Until 2020, pharma had lagged other industries in its investment in digital marketing. In the US, TV advertising for pharmaproducts is still a big business, but this is mainly aimed at patients. With a robust compliance approval system in place the information can be sent out to many different geographies efficiently.
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