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Using the Internet to reach doctors, numbers don’t matter. What you have to say and how you say are more important.

World of DTC Marketing

If the message is promotional, there is a high likelihood you will get a poor response, but if the message contains important updates, it is more likely to be read. Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients. When using the Internet to reach doctors, numbers don’t matter.

Doctor 143
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Uganda ends school year early as it tries to contain growing Ebola outbreak

NPR Health - Shots

But doctors are hopeful that public health measures may be enough to stop the spread. Since the outbreak began in September, eight children have died — and there is no approved vaccine. Image credit: Hajarah Nalwadda/AP)

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Just how bad is Facebook health information? Really bad

World of DTC Marketing

Experiences from current patients do provide some context but too often contain lousy advice. They should also be reminded that the most credible sources of information are their doctors and medical journal studies which can be accessed online. I was also shocked by people questioning their doctor’s treatment recommendations.

Doctors 197
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Novo’s obesity drug has serious warnings and barriers to overcome

World of DTC Marketing

Wegovy also contains warnings for pancreatitis, gallbladder problems including gallstones, low blood sugar, acute kidney injury, eye retina damage, increased heart rate, and suicidal behavior or thinking. And, like any medication, there is a risk of side effects, some serious. appeared first on World of DTC Marketing.com.

Drugs 318
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The social media problem for healthcare

World of DTC Marketing

SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information. Mt recommendation was no and was based on the amount of health misinformation I found on the site.

Branding 224
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Leading direct-to-consumer marketing companies for pharmaceuticals

Pharmaceutical Technology

The information contained within the download document is designed for pharmaceutical executives, marketing managers, product managers, sales and marketing executives, medical representatives, software engineers, developers, business development executives and any other individual involved in the direct-to-consumer pharmaceutical marketing industry.

Marketing 130
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DTC Marketers job just got harder

World of DTC Marketing

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

Marketing 155