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Using the Internet to reach doctors, numbers don’t matter. What you have to say and how you say are more important.

World of DTC Marketing

According to research from HealthLink Dimensions, more than a third of physicians reported using social networks to communicate with their professional peers, and 59% said they see the value in social media and plan to use it as a resource in the future. When using the Internet to reach doctors, numbers don’t matter.

Doctors 143
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The social media problem for healthcare

World of DTC Marketing

SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information. Mt recommendation was no and was based on the amount of health misinformation I found on the site.

Branding 224
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J&J Sues Baby Powder Researchers Over “Junk Litigation Opinions”

XTalks

Johnson & Johnson is turning the tables and launching its own lawsuits against several doctors who conducted studies on the company’s talc-based products. LTL is also asking the court to force the researchers to disclose the patients’ identities, according to Reuters. Related: Johnson & Johnson Offers $8.9

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Research illuminates how melanoma readies lymph nodes for tumor spread

Scienmag

Melanoma cells release small extracellular packages containing the protein nerve growth factor receptor, which primes nearby lymph nodes for tumor metastases, according to a new study by Weill Cornell Medicine investigators. The study results, published on Nov.

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Medicines adherence: Overcoming pharma’s biggest barrier to treatment success

Pharmaceutical Technology

Additionally, it is vital for doctors to routinely review patients’ medications to ensure that they are on the right treatment plan to meet their medical needs. Some RPM apps, such as those from Huma, contain specific features that can help both patients and clinicians log and track medications.

Medicine 130
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Biorepositories as a Guiding Resource for Research & Drug Discovery

XTalks

Generation of strong research dataset cohorts must begin with high-quality clinical samples. Moreover, biobanks are no longer passive biorepositories for accrual of samples and serve a more utilitarian function in identifying and coordinating specific research cohorts for longitudinal and prospective studies.

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Top 30 New Medical Devices of 2024

XTalks

The liquid portion of the blood (serum or plasma) containing antibodies is separated and tested using the Liason Biotrin parvovirus B19 IgG plus test on a Liason XL analyzer. A doctor inserts the catheter through a small incision in a vein in the groin and guides it to the heart.