article thumbnail

There is some really bad DTC on TV

World of DTC Marketing

One of the reasons for such bad TV is the lack of talent within DTC marketing. It’s estimated that DTC marketers spend 76% of their budgets on TV ads. Any DTC marketer who believes it actually leads to new Rx’s is living in fantasyland. Agencies are equally responsible for bad DTC TV. Take the spot for Paragard.

article thumbnail

‘Human error’ at CDMO blamed for contamination of Moderna COVID-19 vaccine

BioPharma Reporter

A probe has identified 'human errorâ at the Spanish contract development and manufacturing organization, Rovi, as the reason for the presence of metal contaminants in Moderna COVID-19 vaccine doses, leading to Japanese authorities withdrawing 1.6 million doses of the shot in August.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Role of Quality Assurance in Generic Drugs

Drug Patent Watch

From inspecting manufacturing facilities to testing finished products, QA teams work tirelessly to guarantee that every pill, tablet, or capsule that reaches the market is safe and effective. These dedicated individuals play a critical role in ensuring that generic drugs meet the same high standards as their brand-name counterparts.

article thumbnail

Can J&J’s vaccine approval erase bad pharma?

World of DTC Marketing

SUMMARY: Pharma companies, like J&J, have received criticism for engaging in illegal activities, such as providing kickbacks and bribes, knowingly shipping adulterated or contaminated drugs to pharmacies, and marketing drugs for unapproved uses. Johnson & Johnson has paid $2.7 billion in penalties.

article thumbnail

Sabra Hummus: From Niche Market Origins to Dominating US Dip Scene

XTalks

Related: 3 New Additions to the Plant-Based Cream Cheese Market As part of the brand’s “The Snack Your Snacks Would Snack on If Snacks Could Snack on Snacks” marketing campaign, Sabra released two YouTube Shorts that capture the appeal of Sabra Buffalo Hummus made with Frank’s RedHot and Sabra BBQ Hummus inspired by Stubb’s.

article thumbnail

DeepVerge’s nanochip-based COVID breath test could be ready this year

pharmaphorum

Since the third quarter of last year DeepVerge’s scientists have been working to transform an AI-based water contamination detection system into a unit that tests for the presence of the coronavirus. A femtogram is 0.000000000000000001 kilograms. It has licensed in a patented breathalyser, the analysts noted.

article thumbnail

Worldwide Mycoplasma Testing Industry to 2027 – Growing Concerns Over Cell Contamination Presents Opportunities – ResearchAndMarkets.com

BioTech 365

Worldwide Mycoplasma Testing Industry to 2027 – Growing Concerns Over Cell Contamination Presents Opportunities – ResearchAndMarkets.com Worldwide Mycoplasma Testing Industry to 2027 – Growing Concerns Over Cell Contamination Presents Opportunities – ResearchAndMarkets.com DUBLIN–(BUSINESS WIRE)–The “Mycoplasma (..)