Remove Dermatology Remove Marketing Remove Pharma Companies
article thumbnail

Novartis probed by Swiss authorities over ‘unlawful’ patent use

pharmaphorum

The competition authorities in Switzerland said this morning they have carried out a raid on a pharma company – now confirmed to be Novartis – as part of an investigation into a “possible unlawful use of a patent to reduce competitive pressure.”

article thumbnail

First Stelara Biosimilar, Wezlana, Gets FDA Nod for Crohn’s, UC, Psoriasis but Faces Delayed Launch

XTalks

The biosimilar to Johnson & Johnson’s Stelara is approved for use by adults for the listed indications, as well as pediatric patients six years of age and older for the dermatologic indications (plaque psoriasis and psoriatic arthritis). Amjevita is the first biosimilar of AbbVie’s blockbuster autoimmune drug Humira to enter the market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Takeaways From The American Academy of Dermatology’s Annual Conference

Pharma Marketing Network

The American Academy of Dermatology (AAD) held its annual conference last weekend, and it was my privilege to be in attendance. As COVID-19 had put the brakes on the show for the past two years, that same sentiment was shared by most of the attendees and exhibitors this year.

article thumbnail

Conversion Rate Optimization for Pharma: Boosting HCP & Patient Engagement

Pharma Marketing Network

Introduction Pharma marketing has evolved. But how can pharma brands optimize their digital assets while staying compliant with industry regulations? By refining user experience, messaging, and engagement strategies, pharma companies can increase prescription intent, patient adherence, and HCP interaction rates.

article thumbnail

Digital tools driving innovative clinical trials

pharmaphorum

Pharma companies have begun to explore a host of novel digital endpoints that could have far-reaching implications for accelerating drug development and adoption. Reites comments that “our partnership strategy is to align with companies that have an equal view of the market. Novel digital endpoints. About the author.

article thumbnail

Amgen pays Kyowa $400m upfront for OX40 eczema drug

pharmaphorum

The deal gives Amgen rights to the KHK4083 antibody in all countries except Kyowa’s home market of Japan, and is back-loaded with potential milestone payments worth another $850 million plus royalties on sales. Kyowa will co-promote the drug in the US if approved, with opt-in rights in some other countries as well.

Drugs 52
article thumbnail

How digital pathways are changing healthcare

pharmaphorum

There’s an enormous market for similar approaches in other disease areas. “In The company has also expanded the platform into similar inflammatory conditions in rheumatology, dermatology and oncology. In an ideal world, we’d like every patient to have their own pain specialist, psychologist, dietitian, etc.,

Doctors 69