World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Most doctors sign on in the morning and see a snapshot of what’s happening by their specialty. doctors and 45% of all NPS and physician assistants as verified members.

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Doctors Doctor Pharma Companies Production 286

pharmaphorum

NOVEMBER 12, 2021

Researchers in the US have developed an artificial intelligence-based tool that is able to predict COVID-19 symptoms and suggest which FDA-approved drugs might be used to treat patients. The post AI tool may help doctors select best drugs for COVID patients appeared first on.

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Doctors Doctor Drugs Gene Expression 135

Bio Pharma Dive

OCTOBER 10, 2024

Seven young boys given Bluebird's Skysona later developed blood cancers, findings that could shape how doctors balance the gene therapy’s risks against its benefit.

Gene Therapy 180

Gene Therapy Doctor Doctors Gene 180

Pharma Mirror

NOVEMBER 21, 2020

Medisafe, a leading digital therapeutics company specializing in digital companions, has been selected by UCB to develop branded digital drug companions for its antiepileptic medications, with greater capabilities to expand across additional brands. 1 in 26 people in the US will develop epilepsy at some point in their.

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Development Branding Doctors Doctor 130

Medical Xpress

MAY 9, 2023

An international group of doctors and public health experts have joined the clamor for a moratorium on AI research until the development and use of the technology are properly regulated.

Doctor 98

Doctor Doctors Regulation Development 98

World of DTC Marketing

APRIL 25, 2022

Wearable devices can alert patients to potential health issues that require a visit to the doctor. The challenge is getting to the doctor promptly without needing that maze that has become our healthcare system. A new patient, for example, to a cardiologist would require a full battery of tests and a wait time to see the doctor.

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Doctors Doctor Development Research 231

Medical Xpress

FEBRUARY 13, 2023

When patients receive care after cardiac arrest, doctors can now—by entering patient data in a web-based app—find out how thousands of similar patients have fared.

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Doctor Doctors Development Research 75

Scienmag

JUNE 22, 2022

Doctors at the UCLA Gender Health Program have developed a technique to reduce an Adam’s apple bump without leaving a scar on the patient’s neck. Credit: UCLA Gender Health Program Doctors at the UCLA Gender Health Program have developed a technique to reduce an Adam’s apple bump without leaving a scar on the patient’s neck.

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Development Doctor Doctors Medicine 90

STAT News

NOVEMBER 7, 2022

The artificial intelligence system is a dream for many doctors: It records their conversations with patients and automatically transcribes the notes into their computer systems. No need to bring a laptop to every patient visit, or spend hours afterward on documentation. Continue to STAT+ to read the full story…

Doctors 98

Doctors Doctor Production Development 98

Medical Xpress

FEBRUARY 16, 2023

Patients are often asked to rate their feelings using a rating scale, when talking to psychologists or doctors about their mental health. The Lund researchers have developed an AI-tool that could help doctors analyze their patients' answers. This is currently how depression and anxiety are diagnosed.

Doctor 75

Doctor Doctors Development Research 75

Rethinking Clinical Trials

MARCH 15, 2023

In the intervention arm, patients with a primary complaint of low back pain are referred to physical therapists and chiropractic doctors as first-line providers. The post March 15, 2023: IMPACt-LBP Enrolls First Patient in Study of Collaborative Care for Low Back Pain appeared first on Rethinking Clinical Trials.

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Clinical Trials Clinical Trials Trials Doctors 246

World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. In addition, doctors may not be ready to prescribe the drug. Then there is the price.

Drugs 209

Drugs Doctors Doctor Sales 209

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

Branding 243

Branding Doctors Doctor Marketing 243

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. First there is the cost of developing an app. If, for existence, a pharma developed app requires patients to “check-in” everyday it could be a reminder that they are living with a chronic health issue.

Doctor 230

Doctor Doctors Branding Development 230

NPR Health - Shots

APRIL 2, 2023

Patients who have digestive symptoms only after eating red meat may have developed an allergy caused by ticks. Previously, doctors looked for symptoms such as rashes, hives and breathing troubles. Image credit: Getty Images)

Allergies 134

Allergies Doctor Doctors Development 134

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes.

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Branding Marketing Production Doctor 226

Medical Xpress

JANUARY 18, 2023

Researchers from Rutgers and other universities have developed a behavioral model that explains a long-standing health care mystery: Why do so many terminally ill patients undergo intense last-ditch treatments with little chance of meaningful life extension?

Doctors 98

Doctors Doctor Development Research 98

XTalks

JANUARY 21, 2025

TriClip G4 System Manufacturer/developer : Abbott Medical Date of FDA approval : April 1, 2024 Approved for : Tricuspid regurgitation (TR). Abbott Spinal Cord Stimulation (SCS) Systems Manufacturer/developer : Abbott Medical Date of FDA approval : May 30, 2024 Approved for : Chronic, hard-to-manage pain in the torso, arms and legs.

FDA Approval 105

FDA Approval Manufacturing Development RNA 105

STAT News

NOVEMBER 3, 2022

It took a panel of almost 400 independent-thinking scientists, doctors, and representatives of community groups from more than 100 countries (we were among the co-chairs) some 14 months to develop and agree on these recommendations. There have been times when we wondered if it was worth the effort. Read the rest…

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Doctors Doctor Scientist Development 141

World of DTC Marketing

NOVEMBER 16, 2021

5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. Omnichannel marketing, for example, depends on the audience size and the message development. The pandemic led to more people going online for health information, and that trend will continue.

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Marketing Doctor Doctors Sales 253

World of DTC Marketing

AUGUST 2, 2020

QUICK READ : Obesity is associated with a higher risk of developing severe symptoms and complications of coronavirus disease, independent of other illnesses, such as cardiovascular disease. While other developed countries were able to flatten the curve, reduce transmissions, and get back to some semblance of normal life, the U.S.

Doctors 295

Doctors Doctor Development 295

STAT News

SEPTEMBER 7, 2022

The FDA’s Office of Neuroscience, which oversees the development of new ALS drugs in the U.S., “has repeatedly failed to take aggressive steps to greenlight these experimental therapies,” Woods wrote in his First Opinion essay, “As a pediatric cancer researcher, I admired the FDA.

Doctors 98

Doctors Doctor Drugs Research 98

World of DTC Marketing

FEBRUARY 15, 2021

The money that GSK is using on TV ads for this product could have used to develop a real kick-ass digital program. One of the features I do like is the “find a doctor” feature. The online health seeker just enters his/her zip code and can find a doctor to help diagnose possible sever asthma.

Doctors 205

Doctors Doctor Branding Production 205

World of DTC Marketing

FEBRUARY 8, 2022

But in a rush to develop some apps, there are dangers. Vastaamo has filed for bankruptcy but left many Finns wary of telling doctors personal details, says Joni Siikavirta, a lawyer representing the company’s patients. For now, however, it’s “try this app at your own risk” as developers look to cash in.

Marketing 241

Marketing Doctors Doctor Development 241

World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. Now Biogen wants to partner with Roche to develop a cancer drug?

FDA Approval 239

FDA Approval Drugs Doctors Doctor 239

World of DTC Marketing

APRIL 23, 2021

Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx. I’m surprised that an agency hasn’t developed an app to monitor social media posts around certain keywords for pharma.

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Pharma Companies Doctors Doctor Marketing 188

Pharmaceutical Technology

MARCH 17, 2023

At the same time, experts are saying developers in the field need to double down on securing clinical data to allow for its continued maturation. But while appealing, the prospects of developing a merged approach that combines both digital and pharmacological therapeutics remain challenging.

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Production Development Pharma Companies Marketing 278

World of DTC Marketing

NOVEMBER 15, 2021

An exciting development presented itself. As a couple of doctors told us, “there is so much information trying to get to us that it’s getting harder to filter out what I need and what’s just typical marketing talk.” We found that some of the toppling findings weren’t relevant.

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Drugs Doctor Doctors Branding 238

Medical Xpress

NOVEMBER 22, 2024

Researchers at Penn State are using machine learning and existing electrocardiogram (ECG) data to help doctors make more accurate predictions.

Cardiology 105

Cardiology Engineer Doctor Doctors 105

World of DTC Marketing

APRIL 22, 2021

An email campaign, with helpful tips and recommendations of living with a chronic health condition, would be widely accepted by patients but one email doesn’t fit all segments, and developing content is too time-consuming for pharma. The downside is that it has to be done on Internet time, not according to internal processes.

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Marketing Doctors Doctor Production 265

Pharmaceutical Technology

JUNE 29, 2022

Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications. Developing best-in-class speciality enzymes. After joint development, screening, and proof of concept, we purify the selected enzyme intermediate from Novozymes under cGMP conditions.

Drugs 295

Drugs Gene Therapy Production Manufacturing 295

World of DTC Marketing

AUGUST 23, 2020

FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Drug companies need to develop a model in which there is continuous improvement in online interactions. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

Medical Xpress

APRIL 12, 2023

Women working in health care who are regularly exposed to radiation from X-rays and other imaging procedures need better ionizing radiation protection to help minimize their risk of developing breast cancer, argue doctors in The BMJ today.

Doctor 104

Doctor Doctors Research Development 104

Rethinking Clinical Trials

AUGUST 8, 2024

Bertagnolli emphasized this, stating the EHR needed to become a learning environment, facilitating both the collection and dissemination of knowledge even for busy doctors. “We We need to make it possible for busy doctors and clinics to be in a learning environment,” she said. It's the electronic health record,” Bertagnolli added.

Clinical Trials 167

Clinical Trials Clinical Trials Trials Doctor 167

Pharmaceutical Technology

JANUARY 29, 2023

The National Medical Products Administration (NMPA) of China has granted conditional approval for two domestically developed oral drugs to treat Covid-19. The two oral small-molecule drugs Xiannuoxin and VV116 have been developed to treat mild to moderate Covid-19 adult patients.

Drugs 162

Drugs Clinical Trials Clinical Trials Trials 162

pharmaphorum

DECEMBER 21, 2021

During the course of the webinar, Keefer explained how specialty sites, with deep knowledge on one or certain groups of Rare Diseases, are crucial for further progress in drug development to progress the number of treatments available to Rare Disease patients and to provide support to those individuals. The potential to leverage genomic data.

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Development Genome Genomics Drugs 98

Pharma Mirror

FEBRUARY 28, 2021

Read how NLP can leverage the power of unstructured data and help find doctors-influencers that can substantially provide assistance to a clinical trial. Igor Kruglyak is a Senior Advisor at the global IT service provider Avenga and a 35+ year veteran executive of global key development and deployment projects.

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Clinical Trials Clinical Trials Doctors Doctor 130