World of DTC Marketing

NOVEMBER 16, 2021

They expect and want more from HCPs and pharma companies. 5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. Omnichannel marketing, for example, depends on the audience size and the message development.

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Marketing Doctor Doctors Sales 253

Pharmaceutical Technology

MARCH 17, 2023

At the same time, experts are saying developers in the field need to double down on securing clinical data to allow for its continued maturation. Companies are testing the use of digital platforms along with pharmacological treatments. Securing reimbursement for digital therapeutics also continues to impede its uptake.

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Production Development Pharma Companies Marketing 278

World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Pharma marketers spend countless hours developing PowerPoints and getting approval for tactics, but they need specific listening metrics to pivot quickly if their plans aren’t effective.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. 3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted. Digital, within healthcare, is used differently by online health seekers.

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Marketing Doctor Doctors FDA Approval 244

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey.

Pharma Companies 212

Pharma Companies Vaccination Vaccine Drugs 212

World of DTC Marketing

SEPTEMBER 24, 2021

Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work. 4our: Biogen needs to decide “who they are” Are they a big pharma company that competes in several areas or biotech that develops drugs for specific markets?

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Drugs Pharma Companies Doctors Doctor 222

World of DTC Marketing

JULY 21, 2022

Diabetes patients are having a vibrant discussion about the new “weight loss” drugs and asking many questions about their use and side effects, which pharma seems to be ignoring in their product website’s content. DTC managers are often surprised by the results. DTC marketers seem to ignore this data.

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Marketing Drugs Pharma Companies Doctor 266

World of DTC Marketing

JUNE 24, 2021

As we have seen over the past few years, Pharma companies are a business, a regulated business, but still a business. To portray patients, mindless people who blindly believe DTC TV ads and rush to their doctor to ask for a product are inaccurate. I just finished watching a Zoom call where people evaluated a new DTC spot.

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Doctor Doctors Production Drugs 165

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. They have even developed an app that can be used on a patient’s smartphone or tablet to make them accessible. The hype around telehealth has followed a projected pattern.

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Doctor Doctors Marketing Compliance 193

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma DTC marketers should develop personas for their target audience that tells us who they are like: 1ne: Where do they go for medical information online?

Marketing 196

Marketing Sales Pharma Companies Doctor 196

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications. This is an increase in 14.2%

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Marketing Doctor Doctors Pharma Companies 100

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Pfizer is even taking a step further saying they no longer need a partner in developing future vaccines. Rising costs are unsustainable despite the talk about virtual visits.

Vaccination 162

Vaccination Vaccine Doctor Doctors 162

pharmaphorum

DECEMBER 21, 2021

During the course of the webinar, Keefer explained how specialty sites, with deep knowledge on one or certain groups of Rare Diseases, are crucial for further progress in drug development to progress the number of treatments available to Rare Disease patients and to provide support to those individuals. The potential to leverage genomic data.

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Development Genome Genomics Drugs 98

World of DTC Marketing

AUGUST 10, 2021

There is a HUGE opportunity for pharma companies to help sort through all the misinformation and talk to patients as people, not sales targets. It’s reasonable to believe that, because of the COVID surge, people are once again putting off some treatments and canceling appointments with their doctors.

Production 180

Production Pharma Companies Doctor Doctors 180

World of DTC Marketing

APRIL 16, 2021

While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. When I was in charge of the Cialis online launch, I developed a website for our agencies to share insights, timelines, and creatives. Now about the agency integration.

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Branding Marketing Pharma Companies Doctor 203

pharmaphorum

MARCH 9, 2021

Meanwhile, field teams’ promotional content is still reflective of the pre-COVID paradigm, and Noel says companies need to rethink what content messages will be beneficial for HCPs. Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”.

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Sales Doctor Doctors Marketing 131

pharmaphorum

APRIL 8, 2021

COVID-19 has been a trial-by-fire showing just how quickly drugs and vaccines can be developed under the right circumstances – but there is much to do to ensure this progress is not lost, said speakers at WIRED Health 2021, including the CEOs of BioNTech and BenevolentAI. . BioNTech seeks “new kind of pharma company”.

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Development Drugs Vaccination Vaccine 93

pharmaphorum

DECEMBER 15, 2021

Going from the vital activity of patient engagement to the more encompassing state of patient centricity requires big steps in the evolution of new-drug discovery, development, and delivery. It is drug developers, patients, advocates, and caregivers in active conversations—more likely to involve clean sheets of paper than prepared scripts.

Pharma Companies 145

Pharma Companies Development Medicine Drugs 145

pharmaphorum

NOVEMBER 5, 2020

The avid blogger and passionate advocate retired from his R&D role four years ago to focus on his own health, and now works full time on making sure the patient voice is “in the room” when pharma companies make decisions. We meet once a month throughout the development cycle to provide feedback. Winding road. “My

Pharma Companies 111

Pharma Companies Doctor Doctors Medicine 111

World of DTC Marketing

JANUARY 31, 2021

Smaller biotechs that are developing new drugs usually don’t have the resources to take new drugs to market. The venture capitalists funding them are looking for a big payday when a pharma company acquires them. The cost is estimated to be in the billions.

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In-Vivo Generic Drugs Drugs Gene Therapy 187

pharmaphorum

MARCH 15, 2022

The shift to virtual alone has already had a profound impact on all conference stakeholders: medical societies themselves, doctors, patients, commercial partners, and professional conference organisers (PCOs). Doctors want a choice. Part 2 will assess possible scenarios for 2022 and beyond. Lessons learnt 2020-2021. yes; and 15.7%

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Doctor Doctors Cardiology Allergies 105

pharmaphorum

AUGUST 4, 2020

to develop an intra-uterine sensor system and generate clinical data that could be used for European approval. Developed by the government and delivered by the British Business Bank, the Future Fund supports high potential innovative businesses in the UK currently affected by COVID-19.

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Development Production Pharma Companies Engineer 52

pharmaphorum

FEBRUARY 3, 2022

India’s Dr Reddy’s Laboratories has joined the growing list of pharma companies that are looking to tap into the market for medical cannabis, buying German developer Nimbus Health for an undisclosed sum. The two drugs were developed by medical cannabis pioneer GW Pharma, which was acquired by Jazz last year.

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Licensing Licensing Marketing Medicine 119

pharmaphorum

AUGUST 9, 2022

billion for research into the disease, which represents a fraction of the overall spend dedicated to learning more about cancer’s development in humans and in the creation of new treatments. An area that offers hope to accelerate an understanding of cancer and speed up drug development is artificial intelligence. Patient focus.

Drugs 111

Drugs Doctor Doctors Pharma Companies 111

World of DTC Marketing

APRIL 1, 2021

These same changes can also lower the chances of developing heart disease and some cancers. Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. Prediabetes and type 2 diabetes are largely preventable.

Pharma Production 144

Pharma Production Production Pharma Companies Doctor 144

pharmaphorum

MARCH 24, 2021

It was a joke, one MP said to the BBC – a jibe about a colleague eating a sandwich during the meeting – and wasn’t intended in any way to be critical of pharma companies or a triumphalist take on the UK’s successful vaccine rollout. " But he’s wrong.

Vaccination 124

Vaccination Vaccine Pharma Companies Doctor 124

pharmaphorum

SEPTEMBER 29, 2020

A study of people who consulted a doctor after an abnormal pulse was detected by their device suggests it could lead to false positives that mean unnecessary healthcare visits, according to the team from the Mayo Clinic.

Pharma Companies 122

Pharma Companies Doctors Doctor Regulation 122

World of DTC Marketing

JANUARY 26, 2021

Ask a diabetes patient which pharma company is the leader in diabetes therapy? You’re likely to hear a whole range of answers because no company has moved forward with content that ensures they become the standard for online diabetes patients. 2wo: What’s the relationship between TV DTC and a product website?

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Branding Production Marketing Pharma Companies 180

World of DTC Marketing

JUNE 22, 2021

(New York Times ) If you spend any time reading pharma PR releases, you’ll see over and over again corporate managements stressing the importance of the shareholder. When a new drug is derailed the first thing that pops out is the effect on the company’s stock price, not patients.

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Drugs Medicine Pharma Companies Doctor 156

pharmaphorum

DECEMBER 21, 2020

The companies are based on opposite sides of the Atlantic – Moderna was founded in Massachusetts in 2010 under the name ModeRNA Therapeutics by a team of investors two years after BioNTech began operating from a small lab in Mainz, Germany. They are very good doctors, scientists and entrepreneurs.

Vaccination 111

Vaccination Vaccine Doctor Doctors 111

pharmaphorum

AUGUST 2, 2022

There is hope among researchers and drug developers that hepatitis C treatment innovations can be leveraged to find a cure for hepatitis B. This may be due to lack of access or problems preventing patients from visiting doctors such as mistrust of healthcare systems or mental health issues. DOWNLOAD THE FULL ARTICLE HERE.

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Pharma Companies Doctor Doctors Drugs 105

pharmaphorum

SEPTEMBER 28, 2020

The webinar discussed findings of exclusive surveys showing the continuing medical education (CME) needs of doctors and shone a light on where physicians are going for their learning needs amid the COVID-19 pandemic. He said: “They do have a responsibility towards educating healthcare professionals on the correct use of their drugs.”.

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Doctor Doctors Pharma Companies Clinical Trials 105

pharmaphorum

OCTOBER 11, 2022

As it turned out, pharmaphorum’s launch coincided with digital’s early permeation of the healthcare industry. “[Digital] was becoming an increasing feature of our content, whether we were talking about what patients were doing in the industry, what tech companies were coming in, et cetera. Healthcare’s early digital transformation.

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Medicine Pharma Companies Doctor Doctors 98

pharmaphorum

JANUARY 24, 2022

Francisco Partners is picking up a range of databases and analytics tools – including Health Insights, MarketScan, Clinical Development, Social Programme Management, Micromedex and other imaging and radiology tools – for an undisclosed sum estimated to be in the region of $1 billion.

Radiology 111

Radiology Marketing Genomics Genome 111

pharmaphorum

AUGUST 23, 2022

With COVID-19 vaccines and therapeutics developed in rapid time, Ben Hargreaves investigates why this has not been the case with the creation of a treatment for Long COVID. Once the scale of the threat was understood, the pharmaceutical industry reacted with a rapidity and agility that allowed vaccines to be developed at a record rate.

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Vaccination Vaccine Development Trials 134

pharmaphorum

JANUARY 24, 2022

“The cost of developing a new drug is extortionately high,” said Landray, adding that a very large proportion of those costs is in phase 3, and that means many promising therapies may never be taken forward by pharma companies.

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Trials Drugs Clinical Trials Clinical Trials 97

pharmaphorum

OCTOBER 5, 2021

Digital data collection, utilisation of real-word data and patient-centric thinking will all contribute to the rapid development of a new healthcare landscape, says Debiopharm Innovation Fund’s Tanja Dowe. The time of individuals relying entirely on face-to-face interaction with their doctors is long past.

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Doctor Doctors Marketing Development 132