World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. This is a massive issue for most big pharma companies because it often takes weeks of meetings to make even small changes.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

JUNE 24, 2021

Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. Most are smart enough to go online or get more information before asking their doctor about/for the drug.

Doctors 165

Doctors Doctor Production Drugs 165

World of DTC Marketing

APRIL 1, 2021

These same changes can also lower the chances of developing heart disease and some cancers. Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. About 9 in 10 cases in the U.S.

Pharma Production 144

Pharma Production Production Pharma Companies Doctors 144

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 100

Marketing Doctors Doctor Pharma Companies 100

Fossil Remedies

MARCH 27, 2020

Earlier, the person had to fix an appointment with the doctor while seeking treatment for an ailment. They talk to others who developed similar symptoms or problems. Hence, doctors suggest the patients these healthcare apps. They make things simple for both doctors as well as patients. Some try to device the cure as well.

Doctors 52

Doctors Doctor Pharma Production Pharma Companies 52

Pharma Marketing Network

JUNE 8, 2020

My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. Mark (83Bar): So that’s the challenge.

Doctors 40

Doctors Doctor Clinical Trials Clinical Trials 40