Bio Pharma Dive

APRIL 7, 2021

David Davidson is leaving Bluebird bio after nearly a decade as the gene therapy developer's top doctor. His new home, Tessera, just raised $230 million to advance its "gene writing" research.

Gene Therapy 229

Gene Therapy Gene Doctor Doctors 229

pharmaphorum

NOVEMBER 12, 2021

Researchers in the US have developed an artificial intelligence-based tool that is able to predict COVID-19 symptoms and suggest which FDA-approved drugs might be used to treat patients. The post AI tool may help doctors select best drugs for COVID patients appeared first on.

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Doctors Doctor Drugs Gene Expression 135

Pharma Mirror

NOVEMBER 21, 2020

Medisafe, a leading digital therapeutics company specializing in digital companions, has been selected by UCB to develop branded digital drug companions for its antiepileptic medications, with greater capabilities to expand across additional brands. 1 in 26 people in the US will develop epilepsy at some point in their.

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Development Branding Doctor Doctors 130

Bio Pharma Dive

OCTOBER 10, 2024

Seven young boys given Bluebird's Skysona later developed blood cancers, findings that could shape how doctors balance the gene therapy’s risks against its benefit.

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Gene Therapy Doctor Doctors Gene 171

Medical Xpress

MAY 9, 2023

An international group of doctors and public health experts have joined the clamor for a moratorium on AI research until the development and use of the technology are properly regulated.

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Doctor Doctors Regulation Development 97

World of DTC Marketing

APRIL 25, 2022

Wearable devices can alert patients to potential health issues that require a visit to the doctor. The challenge is getting to the doctor promptly without needing that maze that has become our healthcare system. A new patient, for example, to a cardiologist would require a full battery of tests and a wait time to see the doctor.

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Doctors Doctor Development Research 231

STAT News

NOVEMBER 7, 2022

The artificial intelligence system is a dream for many doctors: It records their conversations with patients and automatically transcribes the notes into their computer systems. No need to bring a laptop to every patient visit, or spend hours afterward on documentation. Continue to STAT+ to read the full story…

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Doctors Doctor Production Development 98

World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Prior authorizations also exact a toll on doctors, who say the paperwork has gotten out of hand. Then there is prior authorization.

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Doctors Doctor Drugs Nurses 225

Rethinking Clinical Trials

MARCH 15, 2023

In the intervention arm, patients with a primary complaint of low back pain are referred to physical therapists and chiropractic doctors as first-line providers. The post March 15, 2023: IMPACt-LBP Enrolls First Patient in Study of Collaborative Care for Low Back Pain appeared first on Rethinking Clinical Trials.

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Clinical Trials Clinical Trials Trials Doctors 246

World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. In addition, doctors may not be ready to prescribe the drug. Then there is the price.

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Drugs Doctors Doctor Sales 209

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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Branding Doctor Doctors Marketing 243

World of DTC Marketing

SEPTEMBER 22, 2021

The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins.

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Doctor Doctors Marketing Production 43

World of DTC Marketing

JULY 12, 2021

According to a report on CNN.com “Pfizer said it is seeing waning immunity from its coronavirus vaccine and says it is picking up its efforts to develop a booster dose that will protect people from variants.” My doctor said she is waiting for more clinical data and has already had patients ask about a booster shot.

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Vaccination Vaccine In-Vitro Doctors 292

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. First there is the cost of developing an app. If, for existence, a pharma developed app requires patients to “check-in” everyday it could be a reminder that they are living with a chronic health issue.

Doctor 230

Doctor Doctors Branding Development 230

World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. To their doctors, will we see a huge increase in MRI and other tests? I love the industry, and although I want to see some changes, I know there are many good people trying every day to make it happen.

Vaccine 253

Vaccine Vaccination Doctor Doctors 253

World of DTC Marketing

JUNE 3, 2022

From mobile medical apps and software that support the clinical decisions doctors make every day to artificial intelligence and machine learning, digital technology has been driving a revolution in health care. However, doctors should embrace patients who are keen to manage their chronic conditions and support them.

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Doctors Doctor Medicine Regulation 291

NPR Health - Shots

APRIL 2, 2023

Patients who have digestive symptoms only after eating red meat may have developed an allergy caused by ticks. Previously, doctors looked for symptoms such as rashes, hives and breathing troubles. Image credit: Getty Images)

Allergies 134

Allergies Doctor Doctors Development 134

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes.

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Branding Marketing Production Doctors 226

Medical Xpress

JANUARY 18, 2023

Researchers from Rutgers and other universities have developed a behavioral model that explains a long-standing health care mystery: Why do so many terminally ill patients undergo intense last-ditch treatments with little chance of meaningful life extension?

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Doctors Doctor Development Research 98

XTalks

JANUARY 21, 2025

TriClip G4 System Manufacturer/developer : Abbott Medical Date of FDA approval : April 1, 2024 Approved for : Tricuspid regurgitation (TR). Abbott Spinal Cord Stimulation (SCS) Systems Manufacturer/developer : Abbott Medical Date of FDA approval : May 30, 2024 Approved for : Chronic, hard-to-manage pain in the torso, arms and legs.

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FDA Approval Manufacturing Development RNA 105

STAT News

NOVEMBER 3, 2022

It took a panel of almost 400 independent-thinking scientists, doctors, and representatives of community groups from more than 100 countries (we were among the co-chairs) some 14 months to develop and agree on these recommendations. There have been times when we wondered if it was worth the effort. Read the rest…

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Doctor Doctors Scientist Development 141

pharmaphorum

JUNE 15, 2022

Tech startup Proximie has raised $80 million in third-round financing that will be used to further develop its augmented reality platform, which allows surgeons to share best practices with other clinicians anywhere in the world. The post Digital operating room developer Proximie raises $80m appeared first on.

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Development Life Science Doctor Doctors 98

World of DTC Marketing

AUGUST 13, 2020

You need people who can understand what your brand is trying to do and develop an online strategy that checks all the boxes. Sure patients are staying away from doctors’ offices now but do we know for sure that trend will last? It’s why pharma has to provide links to credible online health information.

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Branding Pharma Companies Doctor Doctors 223

World of DTC Marketing

NOVEMBER 16, 2021

5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. Omnichannel marketing, for example, depends on the audience size and the message development. The pandemic led to more people going online for health information, and that trend will continue.

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Marketing Doctors Doctor Sales 253

World of DTC Marketing

AUGUST 2, 2020

QUICK READ : Obesity is associated with a higher risk of developing severe symptoms and complications of coronavirus disease, independent of other illnesses, such as cardiovascular disease. While other developed countries were able to flatten the curve, reduce transmissions, and get back to some semblance of normal life, the U.S.

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Doctor Doctors Development 295

STAT News

SEPTEMBER 7, 2022

The FDA’s Office of Neuroscience, which oversees the development of new ALS drugs in the U.S., “has repeatedly failed to take aggressive steps to greenlight these experimental therapies,” Woods wrote in his First Opinion essay, “As a pediatric cancer researcher, I admired the FDA.

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Doctors Doctor Drugs Research 98

World of DTC Marketing

FEBRUARY 15, 2021

The money that GSK is using on TV ads for this product could have used to develop a real kick-ass digital program. One of the features I do like is the “find a doctor” feature. The online health seeker just enters his/her zip code and can find a doctor to help diagnose possible sever asthma.

Doctor 205

Doctor Doctors Branding Production 205

World of DTC Marketing

FEBRUARY 8, 2022

But in a rush to develop some apps, there are dangers. Vastaamo has filed for bankruptcy but left many Finns wary of telling doctors personal details, says Joni Siikavirta, a lawyer representing the company’s patients. For now, however, it’s “try this app at your own risk” as developers look to cash in.

Marketing 241

Marketing Doctor Doctors Development 241

World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. Now Biogen wants to partner with Roche to develop a cancer drug?

FDA Approval 239

FDA Approval Drugs Doctor Doctors 239

World of DTC Marketing

APRIL 23, 2021

Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx. I’m surprised that an agency hasn’t developed an app to monitor social media posts around certain keywords for pharma.

Pharma Companies 188

Pharma Companies Doctor Doctors Marketing 188

World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. It’saper to bet on a small molecule in development than add more money to R&D.

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Marketing Doctor Doctors FDA Approval 244

Pharmaceutical Technology

MARCH 17, 2023

At the same time, experts are saying developers in the field need to double down on securing clinical data to allow for its continued maturation. But while appealing, the prospects of developing a merged approach that combines both digital and pharmacological therapeutics remain challenging.

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Production Development Pharma Companies Marketing 278

World of DTC Marketing

NOVEMBER 15, 2021

An exciting development presented itself. As a couple of doctors told us, “there is so much information trying to get to us that it’s getting harder to filter out what I need and what’s just typical marketing talk.” We found that some of the toppling findings weren’t relevant.

Drugs 238

Drugs Doctor Doctors Branding 238

World of DTC Marketing

APRIL 22, 2021

An email campaign, with helpful tips and recommendations of living with a chronic health condition, would be widely accepted by patients but one email doesn’t fit all segments, and developing content is too time-consuming for pharma. The downside is that it has to be done on Internet time, not according to internal processes.

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Marketing Doctor Doctors Production 265

Medical Xpress

NOVEMBER 22, 2024

Researchers at Penn State are using machine learning and existing electrocardiogram (ECG) data to help doctors make more accurate predictions.

Cardiology 104

Cardiology Engineer Doctors Doctor 104

Pharmaceutical Technology

JUNE 29, 2022

Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications. Developing best-in-class speciality enzymes. After joint development, screening, and proof of concept, we purify the selected enzyme intermediate from Novozymes under cGMP conditions.

Drugs 295

Drugs Gene Therapy Production Manufacturing 295

World of DTC Marketing

AUGUST 23, 2020

FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Drug companies need to develop a model in which there is continuous improvement in online interactions. Medscape Detailed Findings.

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Pharma Companies Doctors Doctor Branding 213