World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. Now Biogen is a shell of a company selling off assets to survive. It should be a warning to other pharma companies.

Pharma Companies 210

Pharma Companies Drugs Marketing Production 210

World of DTC Marketing

NOVEMBER 16, 2021

They expect and want more from HCPs and pharma companies. The medical industry is shifting from a model that revolves around sales reps to an omnichannel world in which HCPs are able to access information as and when they need it. Omnichannel marketing, for example, depends on the audience size and the message development.

Marketing 253

Marketing Doctor Doctors Sales 253

pharmaphorum

AUGUST 1, 2024

Valneva has bolstered its vaccines pipeline with a shot designed to protect against shigellosis – a major global health threat – licensed from LimmaTech Biologics.The French pharma company – best known for its COVID-19 jab and recent approval for the world's first chikungunya vaccine Ixchiq – is paying €10 million upfront for a stake in LimmaTech's (..)

Vaccination 105

Vaccination Vaccine Pharma Companies Licensing 105

World of DTC Marketing

APRIL 23, 2021

The politics of working with a major pharma company can be a difficult challenge. There is still much to emphasis on doing things that deliver sales rather than helping patients. I’m surprised that an agency hasn’t developed an app to monitor social media posts around certain keywords for pharma.

Pharma Companies 188

Pharma Companies Doctor Doctors Marketing 188

World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore. Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

JANUARY 10, 2022

Pharma companies are flush with cash and looking to make deals, but there are still a lot of small biotech companies that don’t have enough money to launch their products entirely. billion, which was much lower than previous studies, which have placed the average cost of drug development as $2.8 million $1228.9

Production 213

Production Drugs Development Marketing 213

Pharmaceutical Technology

AUGUST 1, 2022

Since 2020, government agencies have provided funding for expensive late-stage vaccine development and the expansion of manufacturing capacity, as well as other key pharmaceutical activities. The shift from private to public funding enabled more rapid development of Covid-19 drugs and vaccines.

Vaccination 234

Vaccination Vaccine Bacteria Life Science 234

pharmaphorum

AUGUST 24, 2020

Takeda has joined the ranks of big pharma companies jettisoning consumer health businesses in order to concentrate on higher-margin prescription drugs. Takeda Consumer Healthcare sells OTC medicines and other health products with sales of 60 billion yen ($567 million) in fiscal 2019.

Sales 80

Sales Medicine Production Pharma Companies 80

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma DTC marketers should develop personas for their target audience that tells us who they are like: 1ne: Where do they go for medical information online?

Marketing 196

Marketing Sales Pharma Companies Doctor 196

Pharmaceutical Technology

JULY 15, 2022

California’s budget documents give few details about the tender process, but state that CalRx will spend $50 million to partner with a contract manufacturer to develop biosimilar insulin products in vial and pen form. Most of the US insulin market is controlled by three pharma companies: Sanofi, Eli Lilly, and Novo Nordisk.

Insulin 328

Insulin Manufacturing Contract Manufacturing Production 328

World of DTC Marketing

DECEMBER 21, 2020

Long after COVID is a bad memory, the pharma industry will still be making more and more mistakes in the name of profits. I keep talking to pharma old-timers who talk about the “good old days” of working in an industry when sales, and profits, were instrumental in every decision we made.

Pharma Companies 180

Pharma Companies Sales Marketing Vaccination 180

World of DTC Marketing

JANUARY 7, 2021

Some within pharma has worked at so many jobs their resume reads like a list of pharma companies. These people tend to want titles of importance and come across as someone who would politically fit within a company. Do they feel their job is done with the development of the vaccine?

Pharma Companies 215

Pharma Companies HR Vaccination Vaccine 215

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . Drug companies need to develop a model in which there is continuous improvement in online interactions. Pharma is not about to abandon sales people anytime soon.

Pharma Companies 213

Pharma Companies Doctor Doctors Branding 213

Pharmaceutical Technology

AUGUST 30, 2022

International companies investing in the emerging market of Brazilian pharmaceutical manufacturing will see a higher return on investment than from developed market equivalents, if they choose to compete with local manufacturers to supply Brazil’s growing market and the greater South American region.

Manufacturing 195

Manufacturing Marketing Pharma Companies Vaccination 195

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. I have been developing, for clients, a patient journey map from awareness to asking for an Rx based on research with current customers. DTC managers are often surprised by the results. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctor 266

pharmaphorum

SEPTEMBER 30, 2021

The acute demands on today’s healthcare systems require ever-more effective learning opportunities for healthcare professionals (HCPs) and offer pharma companies valuable chances to support evidence-based clinical practice. Ways for pharma to support case-based content. Medical education doesn’t stand still.

Development 98

Development Pharma Companies Sales Research 98

World of DTC Marketing

JANUARY 24, 2022

Venture capitalists have poured $42 billion into drug development over the past three years. Most small biotech companies rely on venture capitalist funding to develop new drugs but is that a good way to go? billion, which was much lower than previous studies, which have placed the average cost of drug development as $2.8

Life Science 225

Life Science Drugs Development Genetic Disease 225

XTalks

MAY 29, 2024

The top ten pharma companies in 2023 by revenue accounted for about 35 percent of the market value, with total earnings of $559.5 The top big pharma players have remained relatively consistent in their market positions over the past several years. Here is a look at the top ten pharma companies in 2024 based on 2023 revenue.

Pharma Companies 52

Pharma Companies Sales FDA Approval Vaccination 52

XTalks

MARCH 20, 2025

Find out the top pharma and biotech companies to work for in the US in 2025. Whether youre a scientist developing life-saving treatments, a regulatory expert ensuring drug safety or a business professional driving strategic growth, the right workplace makes a difference. The large-sized pharma has 4,462 US-based employees.

Sales 59

Sales Production Drugs Development 59

World of DTC Marketing

APRIL 14, 2021

One of the biggest problems with a system that directs medical research towards profits rather than needs is that R&D funding is channelled to those products that can make pharma companies the most money. How do pharma industry supporters justify a system that denies affordable drugs to billions of people?

Pharma Companies 147

Pharma Companies Vaccination Vaccine Sales 147

pharmaphorum

JANUARY 19, 2021

A new survey highlights the importance of customer reference data to digital transformation and analyses ways pharma companies can improve the quality of their datasets. More pharma companies are moving in this direction, and 78% of respondents said they are undertaking, or planning, a customer data enhancement initiative.

Sales 103

Sales Pharma Companies Life Science Production 103

XTalks

JANUARY 20, 2025

While the deal required regulatory divestitures, including the sale of Otezla (apremilast) to Amgen for $13.4 This strategic move transformed Actavis into one of the largest pharma companies globally, with a strong presence across branded, generic and over-the-counter (OTC) medicines.

Marketing 104

Marketing Botox Life Science Pharma Companies 104

World of DTC Marketing

NOVEMBER 11, 2020

Unfortunately, to fight social media, misinformation requires a response in internet time, not after pharma organizations have a chance to develop and get website content approvals. Content that informs, educates and talks to online health seekers is more important than sales talk.

Marketing 195

Marketing Pharma Companies Sales Drugs 195

Pharmaceutical Technology

SEPTEMBER 2, 2022

Since the frontline treatment setting is dominated by these regimens, pharma companies have focused on the development of new drugs in the relapsed/refractory (R/R) setting. billion global sales expected by 2028, followed by Tecvayli with $2.6bn, which would mark a huge win for J&J in the MM space.

Antibody 147

Antibody Sales FDA Approval Production 147

World of DTC Marketing

JANUARY 21, 2021

Online health seekers are a valuable opportunity for pharma to bridge the trust gap. The last two weeks I was asked to look at the website metrics for a pharma company’s top product sites. Today with DTC ads becoming less effective, you don’t have the luxury of cutting digital budgets for your website development.

Production 180

Production Branding Development Pharma Companies 180

Pharmaceutical Technology

SEPTEMBER 2, 2022

Yet despite this promising data, it’s a well-known fact that drug launches are under-performing – with around two-thirds of new drugs successfully navigating the long and rocky approval process only to fall drastically short of their pre-launch sales expectations. De-risking drug launch.

Drugs 130

Drugs Pharma Companies Medicine Production 130

Pharma Marketing Network

MARCH 26, 2025

Table of Contents The Rise of AI in Pharma Marketing Opportunities Driving Adoption Key Compliance Risks and Challenges Regulatory Guidance and Gray Areas Building a Responsible AI Marketing Framework Conclusion FAQs The Rise of AI in Pharma Marketing AI’s integration into pharma marketing has exploded in the past two years.

Compliance 64

Compliance Marketing Regulation Pharma Companies 64

pharmaphorum

NOVEMBER 26, 2020

Marketing agency VMLY&R has launched a new global healthcare agency, VMLY&Rx, to service specialty prescription pharmaceutical companies developing innovative breakthrough therapies. The post VMLY&R creates global healthcare agency for innovative pharma companies appeared first on.

Pharma Companies 52

Pharma Companies Marketing Development Branding 52

pharmaphorum

MARCH 11, 2022

After a period where vaccine development had fallen away, suddenly it is back in the limelight. However, for those individuals working on vaccine development, the pandemic has proven to be a validation of the important work being carried out in the field. There are very few things to be grateful for about the arrival of the pandemic.

Vaccination 81

Vaccination Vaccine Development Manufacturing 81

World of DTC Marketing

DECEMBER 14, 2021

According to the Mayo Clinic “The 3 main reasons cited by pharmaceutical companies for the high cost of new prescription drugs do not apply to insulin. In contrast, insulin prices in other developed countries, including neighboring Canada, have stayed the same. It’s time to admit that pharma is out of control.

Insulin 184

Insulin Branding Drugs Production 184

Fossil Remedies

DECEMBER 29, 2022

There are many types of pharma businesses and one can choose any of them. Launching a pcd pharma company, for example, can be a way of reaping the benefit of pharma boom. If you are running a small business in this niche, then it is time for you to invest in any of the good pharma companies. Conclusion.

Pharma Companies 40

Pharma Companies Production Marketing Pharma Production 40

pharmaphorum

MARCH 9, 2021

Nearly 70% of HCPs are now digital natives, with no interest in going back to pre-COVID sales engagement methods. To thrive in this environment, pharma needs to move from ad-hoc and reactionary digital transformation to long-term ‘digital excellence’, says Veeva’s Sebastien Noel. Market pressures. Achieving digital excellence.

Sales 131

Sales Doctors Doctor Marketing 131

pharmaphorum

FEBRUARY 12, 2021

The deal covers global rights to three brands – Zinnat (cefuroxime axetil), Zinacef (cefuroxime) and Fortum (ceftazidime) – which are sold in more than 100 markets around the world and had sales of around $140 million last year.

Drugs 111

Drugs Sales Marketing Pharma Companies 111

pharmaphorum

MAY 13, 2021

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. Unfortunately, an average of 20% of a company’s self-maintained data is often found to be inaccurate. Make it easy for the sales team.

Life Science 105

Life Science Sales Pharma Companies Production 105

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Pfizer is even taking a step further saying they no longer need a partner in developing future vaccines. Wall Street only cares about one thing; profits and sales outlook.

Vaccination 162

Vaccination Vaccine Doctor Doctors 162

World of DTC Marketing

AUGUST 10, 2021

There is a HUGE opportunity for pharma companies to help sort through all the misinformation and talk to patients as people, not sales targets. At a minimum, you should listen to social media conversations to identify areas for content development that can keep people on your site longer (engagement).

Production 180

Production Pharma Companies Doctor Doctors 180

Pharmaceutical Technology

JULY 21, 2022

Pharma giant AstraZeneca also plans to make its supply chain carbon-negative by 2030; to reduce its Scope 1 emissions by 20%, Scope 2 emissions by 95%, and Scope 3 emissions by 25% per $1m of sales by 2025. Access to medication. Improving access could save ten million lives each year, four million in Africa and Southeast Asia.

Pharma Companies 130

Pharma Companies Drugs Clinical Trials Clinical Trials 130