Optimizing pharmaceutical innovation
Bio Pharma Dive
SEPTEMBER 19, 2022
Elevate pharma product development and marketing through collaboration with physician experts
Bio Pharma Dive
SEPTEMBER 19, 2022
Elevate pharma product development and marketing through collaboration with physician experts
Pharmaceutical Technology
APRIL 3, 2023
Innate Pharma has signed an exclusive licence agreement with Takeda to enable research and development of antibody drug conjugates (ADCs) against an undisclosed target, primarily focusing on coeliac disease. In addition, Innate will receive royalties on possible net sales of any commercial product to be developed under the licence.
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pharmaphorum
MARCH 27, 2024
Teva UK has joined forces with techbio company Closed Loop Medicine to develop digital companions for pharma products that could provide personalised medicine
World of DTC Marketing
FEBRUARY 3, 2022
If you work in an agency, your job is not to develop a website or TV spot. You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. 2wo: The pharma product website is a living entity. 3hree: TV is not the right channel for all medications.
World of DTC Marketing
OCTOBER 26, 2021
The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites.
Pharmaceutical Technology
MARCH 22, 2023
As computing has developed in the past decade, so has the potential to store and use information in the cloud. In addition, sensors can offer a better track of the physical location for a pharma product, and they both are compatible with existing systems in most cases.”
Pharmaceutical Technology
AUGUST 30, 2022
International companies investing in the emerging market of Brazilian pharmaceutical manufacturing will see a higher return on investment than from developed market equivalents, if they choose to compete with local manufacturers to supply Brazil’s growing market and the greater South American region.
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