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AI in pharma: Can it be used in DTC?

World of DTC Marketing

Measuring RNA, DNA quickly. In the call center AI constantly updates the data base in reflection to patient or HCP questions so that call center nurses have answers to the most likely questions. Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. .

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?5 Things You Need to Know from Our Recent Gene Therapy Webinar

Worldwide Clinical Trials

We’ve also seen a decrease in available research nurses, as they have had to be reassigned to COVID patients. The pandemic has had a lasting impact on the ability of sites to participate in trials, particularly in the US. We’ve seen resignations across the sites we work with, as medical staff seek employment where they can work remotely.

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Even Winter Carries Skin Cancer Risks for College Students

The Pharma Data

A survey of students by Brigham Young University College of Nursing in Provo found that only 9% use sunscreen. “The worst sunburn I ever got was when I went skiing and didn’t put on sunscreen,” said senior study author Katreena Merrill, an associate professor of nursing. THURSDAY, Dec. © 2020 HealthDay.

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Ep. 012 – Tom Ollerton Podcast Transcript

Pharma Marketing Network

Where is nurses have a unique skill in empathy and bedside manner which is harder to replicate in AI.

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From melanoma survivor to front-line nurse

The Pharma Data

1 Many times, melanoma is caused by damage to the DNA in skin cells. 1 This damage to the DNA (often called a gene mutation) can cause cancerous tumors to form in the skin. As a nursing student, Jordan understood the seriousness of the cancer having spread to her lymph nodes. . Today, Jordan is in remission.

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23andMe makes $400m telehealth play, gulping down Lemonaid

pharmaphorum

Consumer DNA testing company 23andMe has signed a deal to acquire privately-held Lemonaid Health in a $400 million deal that marks a move into the online health sector. The transaction is expected to close before the end of the year.

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Avoiding Radiation Toxicity: Understanding Dosimetric Endpoints and Challenges in Radiopharmaceutical Clinical Trials

XTalks

Radiation causes single and double strand breaks in DNA and radiation damage to cells can occur from a direct or indirect action of radiation on DNA molecules. When radiation directly hits the DNA molecule, this disrupts the molecular structure of the DNA and this structural change to the DNA can lead to cell damage or apoptosis.