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Doctors Discover Needle Lodged in 80-Year-Old Woman’s Brain

AuroBlog - Aurous Healthcare Clinical Trials blog

An elderly woman in Russia’s Far East was revealed on Wednesday to have lived for 80 years with an inch-long needle in her brain, after doctors made the unexpected discovery during a CT scan. Doctors believe the woman was the victim of a failed infanticide carried out by her parents, and said they would not […]

Doctors 246
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Should doctors refuse to treat obese patients?

World of DTC Marketing

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. Susan knew she needed to lose weight, especially when her doctor told her that her A1C indicated that she was prediabetic.

Doctors 250
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Even on social media “listen to the doctor”

World of DTC Marketing

The post Even on social media “listen to the doctor” appeared first on World of DTC Marketing.com. The world of online health-seeking has become more complicated but with some common sense you can find HCPs who know that they are talking about.

Doctors 253
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Doctors are consumers too! How DTC media impacts HCPs

Bio Pharma Dive

The findings have implications for how pharma teams should think about their DTC and HCP efforts — they are no longer two separate marketing channels.

Doctors 312
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Alzheimer’s doctors see promise, limits in Lilly’s latest drug data

Bio Pharma Dive

While some see the new donanemab results as adding to a “watershed moment” in Alzheimer’s research, others say they reinforce the limitations of so-called anti-amyloid therapies.

Doctors 304
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November 21, 2024: Are Pragmatic Trials Living Up to the Promise of Improving Representativeness?

Rethinking Clinical Trials

The post November 21, 2024: Are Pragmatic Trials Living Up to the Promise of Improving Representativeness?

Trials 314
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Duchenne patient dies after receiving Sarepta gene therapy

Bio Pharma Dive

The case may give doctors pause before prescribing the treatment in the future, some analysts wrote. A young man treated with Elevidys died of acute liver failure.