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Consumers want convenient, online doctor-finding tools

pharmaphorum

When it comes to pharma marketing, historically companies have had to either market direct to consumers — and trust them to find a doctor and bring up the company’s product with them — or to send sales reps to doctors — and hope they had the right mix of potential customers among their patients. That number is up 17% from 2019.

Doctors 98
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Hidden compliance risks for life sciences companies

pharmaphorum

The life sciences history industry has some unique challenges when it comes to compliance. Early life science pioneers in foreign markets earned a reputation for lax ethical behaviour, making them a prime target for regulators. In 2020, life science firms accounted for a third of the SEC’s enforcement actions.

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Celebrating Black History Month: Black Scientists that Have Revolutionized the Life Sciences

XTalks

In the life sciences, countless Black scientists, researchers and medical professionals have made groundbreaking discoveries that have significantly advanced our understanding of biology and medicine. This invention made it possible to remove cataracts more safely and quickly, significantly improving vision restoration techniques.

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Insights into Precision Dosing with Dr. Howard McLeod and Dr. Sharmeen Roy – Xtalks Life Science Podcast Ep. 163

XTalks

Dr. McLeod received his Doctorate in Pharmacy from the Philadelphia College of Pharmacy and Science and completed his Post-Doctoral Training at St Jude Children’s Research Hospital and the University of Glasgow. Subscribe to the Xtalks Life Science Podcast to never miss a new episode.

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IWD: Spotlight on women in life sciences

pharmaphorum

How did you get into life sciences? After a few years, I decided I wanted to move into the commercial side of the business, so I completed an MBA and went on to hold various positions in Corporate Business Development, Life Science and Healthcare. What has your career path been? Ultimately, this has to start at school.

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Theranos’ Elizabeth Holmes Wants New Trial: What Life Science Startups Can Learn from Her Case

XTalks

In January 2022, Holmes was found guilty of multiple counts of fraud in a federal trial where it was revealed that she had misled investors, patients and doctors about the capabilities of her company’s blood testing technology. Life science startups face unique challenges given the highly regulated and complex nature of the industry.

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Why pharma isn’t yet achieving digital excellence, and how it can get there

pharmaphorum

Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”. Veeva highlights in the whitepaper that marketing and sales functions need to work closely together to deliver the right messages aligned with doctors’ real needs. Achieving digital excellence.

Sales 131