World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.

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World of DTC Marketing

OCTOBER 26, 2021

To their doctors for problems, follow-ups, and treatments because of the pandemic. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. The good news, however, is that people believe in the drugs we develop.

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World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Where does pharma’s responsibility in this area? Too often those solutions are as simple as taking a pill.

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Pharma Production Production Pharma Companies Doctors 144

World of DTC Marketing

MAY 31, 2022

Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. Part of that online experience is going to the pharma product website, but too many marketers feel that is a good indication that people will ask for their product. They’re not.

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World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. In the top pharma product websites that we showed groups, they really disliked the website’s overall appearance and described it as “cold and unappealing.” 6ix: Lack of drug comparisons.

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Drugs Pharma Production Doctors Doctor 180

World of DTC Marketing

FEBRUARY 17, 2021

Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad. There is s direct correlation between web traffic and TV ads for new pharma products. There are too many barriers between awareness and conversion. No, not at all.

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Fossil Remedies

MARCH 27, 2020

Earlier, the person had to fix an appointment with the doctor while seeking treatment for an ailment. He used to follow the instructions and administer the drugs prescribed. They can compare drugs and find a better alternative. Hence, doctors suggest the patients these healthcare apps. Personalized health tracking.

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Creogenic Pharma

FEBRUARY 17, 2021

250+ Products. PCD Pharma Franchise in Andhra Pradesh: Creogenic pharma is an ISO 9001:2008 accredited top pharma franchise firm. For the Pharma Professionals along with other entrepreneurs who wanted to start their business, it is a great opportunity for them to be part of the best Pharma Franchise Company.

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Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Are you considering starting your own business in the Indian pharma industry? Creogenic Pharma, a science-driven pharmaceutical company, is offering PCD Pharma Franchise in Madhya Pradesh on a monopoly basis. Distributor ?

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Pharma Companies Pharma Production Medicine Production 40

Creogenic Pharma

FEBRUARY 17, 2021

250+ Products. Bright future of Pharma Manufacturing Sector in India: The majority of us understand that India was doing very great in the pharma industry for the last couple of decades. Aside from the labor cost, you want to concentrate on the element of establishing a production unit. Distributor ? Wholesaler ?

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Manufacturing Pharma Companies Production Pharma Production 52

Creogenic Pharma

MARCH 8, 2021

250+ Products. PCD Pharma Companies in India. They offer decent bargains by top PCD franchise companies in India concerning excellent pharma products at competitive rates in addition to technical and professional assistance to the distributor. Distributor ? Wholesaler ? Get Started with. Franchise Company. Lowest Price.

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Pharma Companies Production Pharma Production Marketing 52

Pharma Marketing Network

JUNE 8, 2020

My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. Mark (83Bar): So that’s the challenge.

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World of DTC Marketing

JUNE 21, 2021

The same is true for pharma products, yet they continue to waste a lot of money on display ads while the bounce rate and time on their product websites are dismal. Gone are the days, for the most part, of someone seeing a DTC ad and running to their doctor to ask for an Rx. PR is also going to play a huge part in DTC.

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World of DTC Marketing

JUNE 14, 2021

But we can be blamed for having stuck to it when it became apparent it was nonsense” The new Novartis drug for diabetes is getting a lot of traffic because the media has run with the brand’s key message of weight loss not because of online ads. The key finding was that their doctor had recommended the medication.

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Branding Marketing Pharma Production Doctors 139

World of DTC Marketing

JANUARY 5, 2021

A bunch of drugs is not going to solve the problem.” I’ve been a huge supporter of having pharma product websites include more health information, including informing people of the dangers of preventative health problems. That’s her choice, but I believe it’s wrong.

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