World of DTC Marketing

AUGUST 4, 2021

Their doctor was a distant second. The post <strong><strong>DTC</strong> Study:</strong> Marketers misaligned with online health seeker needs. Most said they had to go to several websites or use an online search to help them understand medical terminology. appeared first on World of DTC Marketing.com.

Marketing 279

Marketing Pharma Production Production Drugs 279

World of DTC Marketing

MAY 13, 2021

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. The post Marketing to physicians. What about physician social media sites?

Marketing 173

Marketing Pharma Companies Branding Doctors 173

World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. .” So is the future of HCP marketing digital?

Doctors 286

Doctors Doctor Pharma Companies Production 286

World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

Marketing 202

Marketing Pharma Companies Production Drugs 202

World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. It’s no secret that HCPs are using digital more and more.

Doctors 313

Doctors Doctor Marketing Drugs 313

World of DTC Marketing

JUNE 11, 2021

doctors surveyed in the same time period, 77% said their trust in the CDC has decreased and 48% said their trust in the FDA has decreased. According to Medscape, “doctors and nurses reported relatively lower trust in the CDC than WebMD readers. The result of all this is going to be widely felt in HCP marketing.

Marketing 187

Marketing Nurses Doctors Doctor 187

World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. To their doctors for problems, follow-ups, and treatments because of the pandemic. The other issue that is making DTC marketing more could be data overload and balancing ROI with online health seeker needs.

Marketing 199

Marketing Pharma Production Development Doctors 199

World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. To master digital marketing, pharma needs to be prepared to fail. It’s a mindset.

Marketing 180

Marketing Pharma Companies Sales Doctors 180

World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. They’re not.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

Marketing 155

Marketing Doctors Doctor Drugs 155

World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. Marketing is not science; it’s an art.

Marketing 139

Marketing Production Pharma Production Branding 139

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. While 5% may not sound like much, consider that 8.5 Opportunities? The media also could play a huge part.

Doctors 309

Doctors Doctor Branding Marketing 309

Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Strategic Audience Targeting and Keyword Planning One of the key advantages of PPC campaigns in pharma marketing is their precision.

Marketing 52

Marketing Branding Compliance Pharma Companies 52

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. You can bet that the sales department, within pharma, is going to fight to keep sales reps calling on doctors. The Challenges for Pharma.

Marketing 173

Marketing Sales Pharma Companies Doctors 173

World of DTC Marketing

JULY 26, 2022

billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? I can easily schedule a telehealth appointment with my doctor without paying $199 a year. Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9

Doctors 283

Doctors Doctor Pharmacy Marketing 283

World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. 3hree: Beware of changing market parameters.

Marketing 154

Marketing Production Drugs Research 154

STAT News

FEBRUARY 21, 2023

mental health system — a nine-item questionnaire used to spot depression — began not with a doctor, but with a marketing man. More than two decades ago, he had the brainstorm to give primary care doctors a simple form to help them identify depressed patients. A bedrock of the U.S.

Marketing 139

Marketing Doctor Doctors Drugs 139

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. No product is mentioned for help-seeking advertising.

Marketing 130

Marketing Compliance Production Doctors 130

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Is there a disconnect between what DTC marketers think will happen and what happens with DTC? Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand.

Branding 243

Branding Doctors Doctor Marketing 243

World of DTC Marketing

JUNE 10, 2021

Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients. When using the Internet to reach doctors, numbers don’t matter. The post Using the Internet to reach doctors, numbers don’t matter. Some are tired and in need of rest, while others need help understanding patient needs.

Doctors 143

Doctors Doctor Clinical Trials Clinical Trials 143

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. What will DTC marketers do then?

Branding 226

Branding Marketing Production Doctor 226

Pharma Marketing Network

APRIL 11, 2025

This is where SEO marketing strategies become essentialallowing brands to boost visibility, earn trust, and support both HCP and patient journeys without violating regulatory guidelines. SEO marketing strategies** enable brands to reach audiences actively searching for information about diseases, treatments, side effects, and support.

Marketing 52

Marketing Branding Regulation Production 52

pharmaphorum

JANUARY 5, 2021

In the US, doctors pointed out that the slow roll-out of the vaccines is due to logistical challenges rather than supply and urged authorities to focus on this rather than delaying the dosing schedule. The post FDA and doctors warn against extending COVID-19 vaccine dose gap appeared first on.

Doctors 126

Doctors Doctor Vaccination Vaccine 126

World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. As for patients?

Doctors 237

Doctors Doctor Pharma Companies Marketing 237

Pharmaceutical Technology

APRIL 5, 2023

Luye Pharma Group has signed a marketing and distribution agreement with Duopharma Biotech’s wholly-owned subsidiary, Duopharma Marketing, for a cholesterol management product in Malaysia. Both the companies are targeting a double-digit compound annual growth rate for the product in the local market over the next ten years.

Production 130

Production Marketing Doctors Doctor 130

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Also, one message to ALL doctors sold not make sense. That should, however, not discourage the use of email to HCPs.

Doctors 180

Doctors Doctor Sales Marketing 180

pharmaphorum

AUGUST 12, 2021

With advertisers preparing to spend up to $15 billion on influencer marketing by 2022, pharmaceutical and biotech companies are increasingly (and carefully) engaging trusted health social influencers to connect more authentically with consumers. The post Social Health: The Future of Healthcare Marketing appeared first on.

Marketing 111

Marketing Doctors Doctor 111

World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

FEBRUARY 3, 2022

DTC marketers need to listen to what people ask about treatments on websites like Google Trends. If your market consists of a small number of patients TV is a waste of money. Agencies should persuade clients to use their DTC budgets to reach their target market better, whether in the doctor’s office or online.

Marketing 247

Marketing Pharma Production Production Doctors 247

World of DTC Marketing

FEBRUARY 8, 2022

Vastaamo has filed for bankruptcy but left many Finns wary of telling doctors personal details, says Joni Siikavirta, a lawyer representing the company’s patients. The product is marketed as clinically validated based on a scientific study that concluded that humans could form meaningful bonds with bots.

Marketing 241

Marketing Doctors Doctor Development 241

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. The first question that any DTC marketer needs to answer is, “how big is my audience?” Is TV the best channel? That belief is out the window.

Doctor 249

Doctor Doctors Drugs Production 249

World of DTC Marketing

APRIL 23, 2021

Just when you think you have broken through, pharma marketing, people rotate, leave, or get promoted, and the process is pushed back three or four steps. Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx.

Pharma Companies 188

Pharma Companies Doctors Doctor Marketing 188

World of DTC Marketing

JULY 17, 2022

Wegovy arrived on the market amid a global obesity crisis. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers.

Drugs 209

Drugs Doctors Doctor Sales 209

World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.

Doctors 227

Doctors Doctor Branding Pharma Companies 227

World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

World of DTC Marketing

MARCH 22, 2021

share of the advertising market as a whole. However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. of all spend in 2018, far higher than television’s 30.8%

Pharma Production 261

Pharma Production Production Marketing Doctors 261