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An app can never replace a doctor

World of DTC Marketing

million doctors, nurses, and midwives expected by 2030. Too many marketers believe that older consumers are not technology-enabled. The “hot” market is in apps the can diagnose and help treat problems from AFIB to depression, but there are risks. The post An app can never replace a doctor.

Doctor 208
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Your HCP marketing just became harder, a lot harder

World of DTC Marketing

doctors surveyed in the same time period, 77% said their trust in the CDC has decreased and 48% said their trust in the FDA has decreased. According to Medscape, “doctors and nurses reported relatively lower trust in the CDC than WebMD readers. The result of all this is going to be widely felt in HCP marketing.

Marketing 187
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What is pharma’s responsibility for online health information?

World of DTC Marketing

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.

Doctors 227
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Does CVS have a crystal ball into the future?

World of DTC Marketing

You can find anything on Amazon, but soon you will be able to “see” a nurse, a doctor, or get a diagnosis using telehealth within minutes, from the comfort of your home. health care market, now valued at $3 trillion (the most expensive in the world), needs a new approach. Competitors are lining up.

Pharmacy 241
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AI in pharma: Can it be used in DTC?

World of DTC Marketing

DTC marketers can tap into AI to help deliver relevant messages to certain audiences, but they shouldn’t let AI do all their thinking. However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. So how can AI help DTC marketers?

Doctors 164
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Survey reveals decentralized clinical trial elements that drive participation in studies

Outsourcing Pharma

In-home nurse visits, using familiar mobile devices to upload health data, and telemedicine calls with a doctor are the elements of decentralized clinical trials with the biggest positive impact on participation in future studies, according to a survey.

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Obesity: Is killing us all

World of DTC Marketing

If doctors, obesity researchers, and health journalists would honestly but respectfully communicate the risks of obesity to the public, which they increasingly refuse to do , Maher wouldn’t have any material. These people hand cards, telling physicians not to weigh them to nurses. It leads to a lack of accountability.

Nurses 48