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Doctors Discover Needle Lodged in 80-Year-Old Woman’s Brain

AuroBlog - Aurous Healthcare Clinical Trials blog

An elderly woman in Russia’s Far East was revealed on Wednesday to have lived for 80 years with an inch-long needle in her brain, after doctors made the unexpected discovery during a CT scan. Doctors believe the woman was the victim of a failed infanticide carried out by her parents, and said they would not […]

Doctor 245
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Should doctors refuse to treat obese patients?

World of DTC Marketing

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. Susan knew she needed to lose weight, especially when her doctor told her that her A1C indicated that she was prediabetic.

Doctor 250
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Even on social media “listen to the doctor”

World of DTC Marketing

The post Even on social media “listen to the doctor” appeared first on World of DTC Marketing.com. The world of online health-seeking has become more complicated but with some common sense you can find HCPs who know that they are talking about.

Doctor 253
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After surprise trial failure, ALS doctors brace for one less treatment option

Bio Pharma Dive

Physicians are preparing for tough conversations with patients on Amylyx Pharmaceuticals’ drug, Relyvrio, while holding out hope it still may help some with the disease.

Doctor 317
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Doctors are consumers too! How DTC media impacts HCPs

Bio Pharma Dive

The findings have implications for how pharma teams should think about their DTC and HCP efforts — they are no longer two separate marketing channels.

Doctor 312
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Alzheimer’s doctors see promise, limits in Lilly’s latest drug data

Bio Pharma Dive

While some see the new donanemab results as adding to a “watershed moment” in Alzheimer’s research, others say they reinforce the limitations of so-called anti-amyloid therapies.

Doctor 304
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Teleconsultation positions itself as viable alternative to offset low doctor-to-population ratio & specialists shortage

AuroBlog - Aurous Healthcare Clinical Trials blog

Teleconsultation is seen as a viable alternative with low doctor-to-population ratio and shortage of specialists doctors. In fact, teleconsultation is seen to bridge this gap by allowing patients in remote areas to receive earlier diagnosis and treatment with low cost and faster follow-up check-ups.

Doctor 185