HCP’s use of social media: the good and the not so good
World of DTC Marketing
AUGUST 9, 2021
The best approach is to use social media to connect HCPs to clincial information and drug trials. A leading pharma company recently sponsored a series of Q&A around the use of their new cancer drug. Doximity was flagged for having anti-vaccine information. Most said it had, but they still wanted to know more.
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