pharmaphorum

NOVEMBER 30, 2022

The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas. Facts that they gleaned included: Across Europe, only 52% of HCPs will accept a visit from a pharma company (i.e. Veeva is equally ‘super excited’.

Life Science 98

Life Science Pharma Companies Sales Marketing 98

Pharma Marketing Network

FEBRUARY 27, 2025

So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Pharma brands can develop: Whitepapers on clinical trials showcasing drug effectiveness. Publish thought leadership articles on digital health, AI in pharma, or precision medicine. Lets dive in.

Branding 52

Branding Marketing Compliance Pharma Companies 52

WCG Clinical

JUNE 4, 2024

We started, you know, experimenting with different gene therapies and antisense therapies. Doctors actually like to write. And, you know, we move, we change insurance companies, so there’s a lot of fragmentation. Our foundation has, we have identified a lead gene therapy candidate.

Research 52

Research Clinical Trials Clinical Trials Doctor 52

pharmaphorum

JANUARY 29, 2021

‘Cutting edge’ is, for once, a truly apt description when it comes to gene editing – both because the field is pushing medicine into areas we might never have dreamed possible, and because these technologies involve literally cutting DNA at a specific point in the genome. Gene therapy can ultimately only take you into the liver,” he explains.

Gene Editing 145

Gene Editing Gene Gene Therapy In-Vivo 145

World of DTC Marketing

JANUARY 31, 2021

The venture capitalists funding them are looking for a big payday when a pharma company acquires them. I have been recruited by these companies who promise huge payouts when they are acquired if their drug shows promise in clinical trials. In pharma R&D returns have declined to 1.8 percent—a slight decrease of 0.1

In-Vivo 187

In-Vivo Generic Drugs Drugs Gene Therapy 187

XTalks

DECEMBER 20, 2023

‘No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness As pharma TV advertising remained popular in 2023, so did partnerships between pharma companies and celebrities for disease and drug campaigns.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

pharmaphorum

SEPTEMBER 1, 2020

Another military man in the drugs business was Edward Robinson Squibb, who as a naval doctor during the Mexican-American war of 1846–1848 threw the drugs he was supplied with overboard due to their low quality. He was a pioneer of new methods in the industry, being one of the first to focus on R&D as well as manufacturing.

Medicine 145

Medicine Insulin Drugs Pharmacy 145