World of DTC Marketing

JUNE 1, 2022

Unfortunately his insurance company, he pays $1400 a month for additional insurance, said no and put him in a nursing home for three days. Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care.

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Doctors Doctor Drugs Nurses 225

World of DTC Marketing

NOVEMBER 22, 2021

You can find anything on Amazon, but soon you will be able to “see” a nurse, a doctor, or get a diagnosis using telehealth within minutes, from the comfort of your home. health care market, now valued at $3 trillion (the most expensive in the world), needs a new approach. Competitors are lining up.

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Pharmacy Nurses Doctor Doctors 241

World of DTC Marketing

FEBRUARY 7, 2021

DTC marketers can tap into AI to help deliver relevant messages to certain audiences, but they shouldn’t let AI do all their thinking. However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. So how can AI help DTC marketers?

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Doctor Doctors Drugs Marketing 164

Outsourcing Pharma

NOVEMBER 16, 2022

In-home nurse visits, using familiar mobile devices to upload health data, and telemedicine calls with a doctor are the elements of decentralized clinical trials with the biggest positive impact on participation in future studies, according to a survey.

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Clinical Trials Clinical Trials Trials Nurses 80

World of DTC Marketing

AUGUST 16, 2022

If doctors, obesity researchers, and health journalists would honestly but respectfully communicate the risks of obesity to the public, which they increasingly refuse to do , Maher wouldn’t have any material. These people hand cards, telling physicians not to weigh them to nurses. It leads to a lack of accountability.

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Nurses Doctor Doctors Production 48

pharmaphorum

APRIL 12, 2022

As a patient goes through their prescribing journey, they meet many different people, and one’s meeting with their doctor may be brief compared to the time spent with others. “But it’s not as if we’re getting tons more physicians coming into the market. . “It’s about digging deeper.

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Nurses Branding Marketing Research 98

pharmaphorum

JANUARY 12, 2022

Roche has launched what it says is a first-of-its kind handheld glucose management device, backed up by a digital platform that aims to simplify the work of doctors and nurses as they deliver care to patients. The unit is rechargeable, wipe clean so it can be easily disinfected, and can be used hands free, according to Roche.

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World of DTC Marketing

APRIL 5, 2021

Maria has been an ER nurse in Southern California for almost 22 years. Some are also increasing their profit margins by forcing out healthcare staff who have seniority and earn more. As bigger corporations acquire smaller hospitals, this trend is accelerating. Because of her seniority, she is a top earner and gets six weeks vacation.

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Nurses Packaging Packaging Pharmacy 188

ACRP blog

SEPTEMBER 28, 2022

In another harmful trend, more than one-third (34%) of nurses say it’s very likely that they will leave their roles by the end of 2022 and 44% cited burnout and a high-stress environment as the reason for their desire to leave, according to a new survey by staffing firm Incredible Health as reported by FierceHealth. in February 2022.

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Nurses Clinical Research Coordinator Clinical Trials Clinical Trials 98

pharmaphorum

JULY 4, 2022

Consultants, doctors, and nurses are overworked, stressed, and tired. Simply blitzing doctors and consultants with as much information as possible fails to drive engagement when many healthcare professionals struggle to stay on top of the information required to excel in their day-to-day jobs.

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Doctor Doctors Nurses Sales 59

pharmaphorum

OCTOBER 21, 2020

In our latest article in the What HCPs Think series, CREATION.co’s Jamie Doggett analyses the social media activity of doctors to determine their views on how schools should operate during COVID-19. School Nurses are around to support our schools when they reopen. I can't wait to start my SCHPN course this September.

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Nurses Doctor Doctors Research 105

Intouch Solutions

JANUARY 11, 2022

As what Harvard Business Review calls “a tidal wave of resignations” continues — with the highest rates for those ages 30-45 — and, as many pandemic-induced changes continue to alter to the structure of businesses worldwide (including pharma sales and marketing organizations) — many of our basic assumptions, approaches, and priorities need to shift.

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Marketing Sales Branding Life Science 52

XTalks

AUGUST 25, 2021

In-store food sampling is a key marketing tactic that virtually disappeared during the height of the COVID-19 pandemic. Pre-pandemic, Daniel Maloney could be found working sample booths at food markets around New York City, telling consumers about the brand’s rich history and commitment to ethical farming.

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Branding Marketing Production Nurses 98

XTalks

JULY 21, 2023

During the pilot phase, 43 percent of members actively engaged with the Iris clinical team, which comprises nurses and mental health experts, with an average of 2.3 Other Digital Cancer Care Programs Several digital cancer care programs are currently available in the market. The initial feedback has been overwhelmingly positive.

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Nurses Doctor Doctors Clinical Trials 98

Pharma Marketing Network

MAY 26, 2021

In pharma marketing, we all know, of course, that the design or the copy or the site or the tool or the event we’re creating is intended for a patient or a caregiver or a healthcare professional. The post Once in a Lifetime: Customer Experience at Momentous Moments appeared first on Pharma Marketing Network.

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Nurses Doctor Doctors Marketing 87

pharmaphorum

APRIL 16, 2021

The launch environment was directly impacted by the COVID-19 pandemic, which hit two key drivers of launch uptake particularly hard: the dynamic market, i.e. new and switch prescriptions, and face-to-face interactive engagement with healthcare professionals. Here we assess the launches of New Active Substances (NAS) only.

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Sales Marketing Medicine Doctors 95

XTalks

JUNE 27, 2023

This also makes it easier for parents of multiple young children who might normally need to bring them all into a healthcare setting when just one of them needs to be seen by a doctor. Even when these patients have a primary care physician — and over 100 million people in the US don’t — these doctors are often booked for weeks.

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Doctor Doctors Licensing Licensing 98

Intouch Solutions

AUGUST 23, 2022

And, just like peanut butter and chocolate, strategy and creative are that kind of pair – especially in medical marketing. In college, I wanted to be a doctor, but my doctor dad also encouraged me to explore my creativity by taking art classes. But my career path has taken me out of illustration and into marketing.

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Marketing Doctors Doctor Nurses 52

Intouch Solutions

DECEMBER 6, 2021

MUSICAL CHAIRS The Great Resignation, and other factors, are changing the makeup of every group within pharma marketing — manufacturers and marketers, agencies and partners, patients and caregivers, HCPs and staff. Compounding the issue for healthcare marketers, healthcare is growing overall, with more and more drugs coming to market.

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Marketing Branding Sales Clinical Trials 52

Pharma Marketing Network

AUGUST 26, 2020

The pharmaceutical industry has been under pressure for the past decade to change its go-to-market models. But the industry’s new challenge—marketing and selling in a COVID-19 environment—abruptly changes the customer interaction landscape, perhaps permanently. Retooling Team Skills for Greater Success.

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Sales Branding Development Marketing 98

Roots Analysis

FEBRUARY 21, 2024

Broadly, wearable exoskeleton market can be classified into two major categories, namely medical and non-medical exoskeletons. In addition, several exoskeletons can help healthcare workers, such as doctors and nurses in physically demanding tasks and repetitive work to avoid back injuries.

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Pharma Marketing Network

MAY 3, 2023

During this time, the first nursing schools were established, and women were given the opportunity to receive formal training and become professional nurses. Today, women play a vital role in healthcare, and they occupy a wide range of positions, including doctors, nurses, administrators, and researchers.

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Nurses Medicine Doctor Doctors 52

Druggist

SEPTEMBER 7, 2020

Nytol should not be used for more than two weeks without getting advice from a doctor. Women who are pregnant or breastfeeding should speak to their doctor before using Sominex. The newest POM melatonin to enter the UK market is Slenyto, which also comes in the form of prolonged-release tablets (1mg and 5mg of melatonin per tablet).

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Containment Pharmacy Production Licensing 94

Pharma Marketing Network

MARCH 23, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. Examples: One of the most notable examples of DTC advertising is the “Lipitor” campaign, which was a successful marketing campaign aimed at reducing cholesterol levels in individuals. billion in the US alone.

Nurses 52

Nurses Marketing Drugs Doctor 52

Intouch Solutions

MARCH 23, 2023

We already believe that AI, like ChatGPT, is game-changing for healthcare marketers and brands. For more on that, check out our recent article, Handling Economic Uncertainty: The Focus Pharma Marketers Need.) Another is when healthcare marketers use it as a discussion topic in their conference presentations!

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Branding Marketing Nurses Doctor 52

pharmaphorum

JANUARY 22, 2021

As the COVID-19 pandemic continues, personal protective equipment (PPE) requirements, social distancing, increased telehealth and fewer in-person doctor visits have become common. In this article, we focus in particular on how COVID-19 may be changing prescribing decisions using market research and claims data.

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Pharmacy Marketing Research Vaccination 105

Intouch Solutions

MARCH 15, 2022

What this looks like in our work: How does a brand compete for mindshare competition, where a patient may listen to their doctor for 10 minutes, but then spends hours scrolling social media for information that may be misinformation or disinformation? It needs to be done with doctors, nurses, and patients.”

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Doctors Doctor Branding Nurses 52

XTalks

NOVEMBER 7, 2023

Their engagements may include organizing meetings with doctors and healthcare staff, contributing to panel discussions or presenting information to audiences. Although medical science liaisons were not always expected to have a doctoral degree, this qualification has become the norm within the industry. What Is the Job Outlook Like?

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Doctors Doctor Life Science Production 59

Velocity Clinical Research

AUGUST 20, 2023

What do you get when you have a business economist with nursing experience? Dominic Clavell , European General Manager, explained, “This is Velocity’s fourth site acquisition in Germany, which is the biggest clinical trials market in Europe. Multi-Specialty Experience The three doctors specialize in different therapeutic areas.

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Clinical Research Clinical Trials Clinical Trials Nurses 52

Pharma Marketing Network

MARCH 25, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. Examples: One of the most notable examples of DTC advertising is the “Lipitor” campaign, which was a successful marketing campaign aimed at reducing cholesterol levels in individuals. billion in the US alone.

Drugs 52

Drugs Marketing Nurses Pharmacy 52

Delveinsight

SEPTEMBER 15, 2021

These healthcare apps are application programs that offer health-related services ranging from wellness to doctor consultations, health diet management for severe disease to mental health peace. Telemedicine apps help the user to connect with the doctors for consultations regarding health issues via video, voice, or chat.

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Doctors Doctor Marketing Nurses 52

The Pharma Data

NOVEMBER 27, 2020

The hand-held testing device uses lateral flow – like a home pregnancy test – to detect the virus’s interaction with sugars around human cells, so that nurses, doctors and patients can all easily perform the test without any prior training and at any location. . Save your seat at IDBS’s upcoming webinar.

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Vaccine Vaccination Immune Response Marketing 52

Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Both from an HCP marketing and communications and for patients, direct to consumer, and patient platforms.

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Doctors Doctor Clinical Trials Clinical Trials 40

XTalks

FEBRUARY 22, 2021

Working in the clinical trials industry allows clinical researchers to work with patients and bring new drugs to market. Employers will also seek out applicants with a nursing degree or any other healthcare-related degree. Nevertheless, they do assist doctors in providing an effective treatment plan for patients.

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Intouch Solutions

DECEMBER 14, 2021

Once, patients usually sought healthcare and prescription medicines by visiting the private offices of a primary care physician (or nurse practitioner or physician assistant). CVS continues to hire doctors, as they turn some stores into “Health Hubs” offering clinical services. What does this mean for pharma marketers?

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Pharmacy Marketing Nurses Doctor 52

Pharmacy Checkers

JANUARY 10, 2020

John’s doctor was skeptical of drugs bought online from other countries. We know there are many doctors, nurses and other prescribing medical professionals who recommend PharmacyChecker or have learned of trusted licensed foreign pharmacies though their own research. Is the drug safe? Is it counterfeit? Is it really the same?

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FDA Approval Branding Pharmacy Manufacturing 62

pharmaphorum

JANUARY 25, 2022

“For example, they might want to talk to a nurse, a patient advocate or a digital influencer. “Let’s say a doctor changes his professional title on a hospital’s web page. . “Reps need to have access to a broader ecosystem of stakeholders, which extends beyond traditional HCP engagement,” Oskar says.

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