Doctors Marketing Nurses Pharma Companies 
World of DTC Marketing
JUNE 11, 2021
doctors surveyed in the same time period, 77% said their trust in the CDC has decreased and 48% said their trust in the FDA has decreased. According to Medscape, “doctors and nurses reported relatively lower trust in the CDC than WebMD readers. The result of all this is going to be widely felt in HCP marketing.
World of DTC Marketing
AUGUST 9, 2021
86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Doximity was flagged for having anti-vaccine information.
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World of DTC Marketing
AUGUST 25, 2022
This is one area where pharma companies can restore trust and excel. . Nearly 9 in 10 Americans feel confident in the information they find on the internet, and a third feel they learn more there than from their doctor. This also means you must have a content strategy based on listening to patients, nurses, and physicians.
pharmaphorum
APRIL 12, 2022
As a patient goes through their prescribing journey, they meet many different people, and one’s meeting with their doctor may be brief compared to the time spent with others. “But it’s not as if we’re getting tons more physicians coming into the market. .
The Pharma Data
NOVEMBER 27, 2020
This week, another pharma company revealed a new technology device that can detect if a patient is infectious or not, while the Russian government published results of its Sputnik V vaccine, claiming it is more than 95 per cent efficient 42 days after the first dose. Save your seat at IDBS’s upcoming webinar.
Pharma Marketing Network
JUNE 8, 2020
Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Bob and Mark thanks for joining us today. Bob (83Bar): Great to be here. Don (PMN): Wonderful.
pharmaphorum
JANUARY 25, 2022
“For example, they might want to talk to a nurse, a patient advocate or a digital influencer. “Let’s say a doctor changes his professional title on a hospital’s web page. . “Reps need to have access to a broader ecosystem of stakeholders, which extends beyond traditional HCP engagement,” Oskar says.
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