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Our abysmal health care system

World of DTC Marketing

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?

Doctor 263
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Are digital pharmacies the answer?

World of DTC Marketing

Of course, they may offer medication consulting online, but, as someone who had a lot of packages delayed by carriers, you’re putting your trust in the mail or the Fed-Ex driver. CVS is competing against several start-up pharmacies that have no physical locations. I believe, overall, digital health has been over-hyped.

Pharmacy 245
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Pharma’s reputational high will be short-lived

World of DTC Marketing

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. Political pressure was mounting in the US, the most profitable market. collected a pay package worth more than $21 million.

Drugs 186
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What do future healthcare CEOs look like?

World of DTC Marketing

million compensation package in 2020, a slight increase from his $19.6 The government often funds research and development and then hands off the ownership of vaccines and medicines to companies that can charge whatever price they think the market will bear. Bob Bradway of Amgen bagged a $20.1 million total the previous year.

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Tapping into digital therapeutics to improve neurological outcomes

Pharmaceutical Technology

As the field of digital therapeutics continues to broaden, specific uses in mental health and neurology are increasingly making headway for patients and on the market. In contrast, non-prescription digital therapeutics do not need clinical data to enter the market, says Wasden, adding that evidence from observational studies suffices.

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Roche debuts smart glucose monitor for hospital use

pharmaphorum

Roche has launched what it says is a first-of-its kind handheld glucose management device, backed up by a digital platform that aims to simplify the work of doctors and nurses as they deliver care to patients. The unit is rechargeable, wipe clean so it can be easily disinfected, and can be used hands free, according to Roche.

Insulin 128
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Healthcare is about profits, not patients

World of DTC Marketing

“Every day, I wonder if I’m going to call into my manager’s office and offered a package because I earn so much,” she told me. During the pandemic, she has often worked double shifts because of a staff shortage, but that has not stopped her employer from trying to force her from her job.

Nurses 188