World of DTC Marketing

DECEMBER 23, 2020

I’ve seen and researched cases where some products have really benefitted from DTC while others have not. DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. Is TV the best channel?

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Doctor Doctors Drugs Production 249

World of DTC Marketing

APRIL 5, 2022

Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? HCP marketing is changing very quickly. The other challenge is going to be flexibility.

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Production Pharma Companies Branding Marketing 196

World of DTC Marketing

FEBRUARY 24, 2022

This could especially be true for pharma TV ads which seem to run back to back to back. Doe the DTC marketers for brands like Tepezza believe that increased frequency is going to lead to new Rxs for a small number of people who have the health condition? So why do DTC marketers keep running the same spots again and again?

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Branding Pharma Production Marketing Doctor 210

World of DTC Marketing

JULY 1, 2021

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Online ads for prescription drugs are unique.

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Doctors Doctor Drugs Research 217

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too.

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World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

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World of DTC Marketing

JULY 5, 2022

The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise. People are looking for credible sources of health information, so by becoming the “go-to source” for health information, pharma can exceed brand metrics.

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World of DTC Marketing

JUNE 24, 2021

Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. If the FDA understood consumer behavior like marketers instead of scientists, they would understand how DTC works.

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Doctors Doctor Production Drugs 165

World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. What is the ROI of Engagement?

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Pharma Production Branding Production Doctor 155

Fossil Remedies

JANUARY 16, 2020

For that, you need to reach as many doctors as possible who will endorse your products. Since the competition is fierce, your success depends on conveying and convincing doctors about the effectiveness and quality of your products. Getting doctor referrals-the old way. Today’s marketing mantra.

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World of DTC Marketing

APRIL 1, 2021

Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. Yes, pharma is filling a need of the market but should they also remind patients that some chronic health issues are in their control?

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Pharma Production Production Pharma Companies Doctor 144

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. Email is still a great digital marketing tool, and our audiences felt that if the email contained updated health information and tips for living with certain health problems, they would open and read it.

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Fossil Remedies

MARCH 27, 2020

Earlier, the person had to fix an appointment with the doctor while seeking treatment for an ailment. Hence, doctors suggest the patients these healthcare apps. They make things simple for both doctors as well as patients. Also Read: How to Startup Pharma Franchise Marketing? Personalized health tracking.

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Doctors Doctor Pharma Production Marketing 52

Creogenic Pharma

MARCH 8, 2021

250+ Products. PCD Pharma Companies in India. Top PCD Pharma Company provides their market with various products which are in high demand and regular use. The distributor or the channel partner of these companies takes care of the distribution, selling, advertising, and other market support. Distributor ?

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Creogenic Pharma

FEBRUARY 17, 2021

250+ Products. PCD Pharma Franchise in Andhra Pradesh: Creogenic pharma is an ISO 9001:2008 accredited top pharma franchise firm. We are a marketing and brand development company in the pharmaceutical business for Franchise, Manufacturing, and other functions. Distributor ? Wholesaler ? Get Started with.

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Pharma Production Production Manufacturing Branding 52

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Are you considering starting your own business in the Indian pharma industry? Creogenic Pharma, a science-driven pharmaceutical company, is offering PCD Pharma Franchise in Madhya Pradesh on a monopoly basis. Distributor ?

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Creogenic Pharma

FEBRUARY 17, 2021

250+ Products. Bright future of Pharma Manufacturing Sector in India: The majority of us understand that India was doing very great in the pharma industry for the last couple of decades. Aside from the labor cost, you want to concentrate on the element of establishing a production unit. Distributor ? Wholesaler ?

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Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Bob and Mark thanks for joining us today. Bob (83Bar): Great to be here.

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World of DTC Marketing

JUNE 21, 2021

The idea that the same consumer who was gleefully clicking a remote to escape from TV ads was going to click a mouse to interact with online ads joyfully will go down as one of the great marketing fantasies of all time. It’s estimated that DTC marketers spend at least 76% of their budgets on TV ads.

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World of DTC Marketing

JUNE 14, 2021

A cat flipping a coin would be right 50% of the time yet DTC marketers have pouring money into online ads. First, they asked marketers and agency executives how many minutes a day they thought people spent watching video on demand. The industry continues to waste marketing budgets on what is essentially organized crime.”

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Branding Marketing Pharma Production Doctor 139

World of DTC Marketing

JANUARY 5, 2021

I’ve been a huge supporter of having pharma product websites include more health information, including informing people of the dangers of preventative health problems. Pharma should strive to get patients off some prescription drugs because they lost weight and are eating well, but we know that’s not going to happen.

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