World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. Before COVID-19, 64% of meetings with pharma sales reps were held in person. Respondents had an average of 1.5 no pharmaceutical reps).

Marketing 173

Marketing Sales Pharma Companies Doctors 173

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. It can’t be promotional or sales information and should not be a long document. 100 percent of U.S.

Doctors 180

Doctors Doctor Sales Marketing 180

pharmaphorum

MARCH 18, 2021

The demise of the pharmaceutical sales representative has been greatly exaggerated over the years. The current restrictions on face-to-face meetings have exacerbated the trend of sales reps’ reduced access to healthcare customers. The exercise of re-evaluating the sales force should not be viewed as an efficiency drive either.

Sales 115

Sales Doctors Doctor Marketing 115

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. No product is mentioned for help-seeking advertising.

Marketing 130

Marketing Compliance Production Doctors 130

pharmaphorum

MARCH 4, 2022

When it comes to pharma marketing, historically companies have had to either market direct to consumers — and trust them to find a doctor and bring up the company’s product with them — or to send sales reps to doctors — and hope they had the right mix of potential customers among their patients.

Doctors 98

Doctors Doctor Branding Pharma Companies 98

World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. Millennials value engagement over sales talk and want to build relationships with pharma companies that return their trust. appeared first on World of DTC Marketing.com.

Nurses 294

Nurses Marketing Pharma Companies Production 294

pharmaphorum

NOVEMBER 9, 2021

COVID-19 has been a catalyst for a huge amount of change across the pharmaceutical industry, acting as an accelerant for progress in its use of digital technology and prompting a reassessment of how the sales function should work. The industry faces the dawn of a new age in sales coaching. This white paper explains how to adjust to it.

Sales 97

Sales Doctors Doctor Marketing 97

pharmaphorum

DECEMBER 28, 2022

Selling amid a global pandemic has changed the face of sales forever. This is nowhere more pronounced than for medical device sales teams, who typically schedule regular visits to hospitals and doctors’ offices to create a personal, ongoing connection that drives forward the sales process.

Sales 98

Sales Doctors Doctor Production 98

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. The MS market is a great example. DTC marketers seem to ignore this data. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. ” The concept of logical thinking.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

APRIL 23, 2021

There is still much to emphasis on doing things that deliver sales rather than helping patients. Just when you think you have broken through, pharma marketing, people rotate, leave, or get promoted, and the process is pushed back three or four steps.

Pharma Companies 188

Pharma Companies Doctors Doctor Marketing 188

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too.

Marketing 100

Marketing Doctors Doctor Pharma Companies 100

World of DTC Marketing

JULY 17, 2022

Wegovy arrived on the market amid a global obesity crisis. Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Then there is the price.

Drugs 209

Drugs Doctor Doctors Sales 209

pharmaphorum

OCTOBER 27, 2020

Novartis’ pharmaceutical sales recovered in the third quarter of this year after an earlier COVID-19 decline, as new drugs like gene therapy Zolgensma gathered pace. . Correcting for currency fluctuations, net sales were flat at $12.3 COVID-19 as well as generic competition also hit sales of cancer drugs.

Sales 98

Sales Gene Therapy Dermatology Gene 98

World of DTC Marketing

APRIL 5, 2022

Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore. Too many marketers rely on metrics that don’t mean a damn thing, like visitors to your website. HCP marketing is changing very quickly. What is the definition of a successful pharma product launch?

Production 196

Production Pharma Companies Branding Marketing 196

pharmaphorum

MARCH 9, 2021

Nearly 70% of HCPs are now digital natives, with no interest in going back to pre-COVID sales engagement methods. Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”. Market pressures. Pharma needs to listen to what doctors are saying,” Noel says.

Sales 131

Sales Doctors Doctor Marketing 131

Pharmaceutical Technology

JULY 28, 2022

The wAMD and GA markets are anticipated to reach values of $18.8bn and $4.0bn, respectively, in 2031 in the 7MM. The wAMD and GA markets are anticipated to reach values of $18.8bn and $4.0bn, respectively, in 2031 in the 7MM. The therapy received FDA approval in October last year.

Marketing 130

Marketing Gene Therapy FDA Approval Development 130

World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. Putting it on the market will stress Medicare’s resources.”

FDA Approval 239

FDA Approval Drugs Doctors Doctor 239

Pharma Marketing Network

JUNE 12, 2020

So how can pharmaceutical marketers learn from this? If you were marketing a diabetes drug, would you use the same marketing plan in Colorado as you would in Alabama? If you were marketing a diabetes drug, would you use the same marketing plan in Colorado as you would in Alabama? If they are allowed in, great.

Marketing 75

Marketing Doctors Doctor Sales 75

pharmaphorum

APRIL 20, 2021

As the contours of a post-pandemic world begin to take shape, those working B2B sales in the life sciences acknowledge that the industry must adapt to some permanent shifts. Even prior to COVID-19, sales teams reckoned with traditional online-only CRM systems that didn’t align well with the needs of health care providers’ customers.

Life Science 76

Life Science Sales Engineer Marketing 76

pharmaphorum

JANUARY 28, 2021

It has been five years since the first biosimilar launched in United States market—marking the first steps in expanding access to innovative biologic-based treatments that help patients manage and treat difficult illnesses such as cancer, rheumatoid arthritis, and other life-altering diseases. million patients.

Marketing 119

Marketing Insulin HR Production 119

Pharmaceutical Technology

JUNE 29, 2022

Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications. In 2021, Novo Nordisk Pharmatech, a leading pharmaceutical-grade insulin and Quats product supplier announced plans to enter the enzyme market. And it’s within the family – Novozymes!”.

Drugs 295

Drugs Gene Therapy Production Manufacturing 295

World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. These were doctors whose only goal was to make money. Once again money rules.

Pharmacy 238

Pharmacy Doctors Doctor Sales 238

pharmaphorum

APRIL 30, 2021

Indivior has paid out $300 million to resolve civil claims from US states after it was last year found guilty against criminal charges of improper marketing of the opioid addiction drug Suboxone. The post Indivior pays $300m to settle Suboxone marketing allegations appeared first on. million, according to the statement.

Marketing 98

Marketing Doctors Doctor Sales 98

pharmaphorum

AUGUST 21, 2020

Doctors have called for rules to be tightened on coronavirus antibody tests in the UK amid fears that false readings could put the public at risk. The doctors said the tests should not be used without professional support, must give accurate results and be “properly readable”. Feature image courtesy of Rocky Mountain Laboratories/NIH.

Doctors 76

Doctors Doctor Antibody Marketing 76

pharmaphorum

OCTOBER 4, 2021

M3’s Tim Russell and Maxim Polyakov, together with Digital Futureway’s Heather Hancock, discuss new research on how doctor engagement has been altered by COVID-19. COVID-19 forced an unprecedented shift towards the virtual delivery of healthcare, suddenly compelling doctors increasingly to use digital means to care for their patients.

Doctors 72

Doctors Doctor Research Sales 72

XTalks

NOVEMBER 15, 2024

You know how to protect against COVID and flu so ask your pharmacist or doctor about scheduling an RSV vaccine, too.” In their first full year on the market, Arexvy led the right race, bringing in $1.5 GSK said the continuing focus on COVID-19 vaccination also contributed to the decline in sales.

Vaccination 105

Vaccination Vaccine Gene Therapy RNA 105

World of DTC Marketing

AUGUST 23, 2020

FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. When patients start to return to doctors’ offices we need to ask “how much time will a doctor have to do online consultations with pharma?” Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. What does this mean for DTC marketers? Of course, this comes at an increased cost even though health insurers are making a lot of money.

Doctors 207

Doctors Doctor Drugs Sales 207

World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. Political pressure was mounting in the US, the most profitable market. sales until at least 2023 because 257 patent filings stand in the way.

Drugs 186

Drugs Vaccination Vaccine Sales 186

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

Branding 180

Branding Marketing Production Pharma Production 180

pharmaphorum

AUGUST 9, 2021

The global dental implants market size is poised to expand substantially over the next few years. Over the course of time, however, dental implants market has seen some groundbreaking innovations to improve the global dentistry scene. dental implants market: The U.S. Potential of U.S.

Marketing 98

Marketing Doctors Doctor Research 98

pharmaphorum

OCTOBER 7, 2020

But according to OpenData’s general manager Rebecca Silver, the industry is often challenged with having accurate data on the doctors and the organisations they work for. Times are changing, though, and with the advent of COVID-19 the use of digital technology has increased considerably. C-suite taking notice.

Pharma Companies 144

Pharma Companies Sales Doctors Doctor 144

Fossil Remedies

JANUARY 16, 2020

For that, you need to reach as many doctors as possible who will endorse your products. Since the competition is fierce, your success depends on conveying and convincing doctors about the effectiveness and quality of your products. You can’t depend on 19 th -century marketing and communication methods in the 21 st century.

Doctors 52

Doctors Doctor Pharma Companies Marketing 52

pharmaphorum

FEBRUARY 16, 2022

An unexpected benefit of healthcare professional (HCP) engagement going digital in 2020 is that sales teams have more opportunities to spend quality time with doctors.

Pharma Companies 98

Pharma Companies Sales Doctors Doctor 98

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. There isn’t one formula for all DTC marketing, but they all have in common that the number of online health seekers has increased over the last two years.

Branding 164

Branding Marketing Doctors Doctor 164

pharmaphorum

DECEMBER 8, 2021

Personal relationships have been the dominant force in sales for generations but the pandemic has ripped up this conveyer belt of convenience. The pharmaceutical industry became stuck in a groove of letting doctor-rep relationships obscure the challenge of delivering complex information in perfectly pitched presentations.

Sales 98

Sales Marketing Doctors Doctor 98