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Pharma Tuesday Stuff

World of DTC Marketing

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. J&J did the right thing by asking for help from other pharma companies, but as I thought, COVID vaccines are a huge source of income, not helping the public defeat this pandemic. Now that people are returning.

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DTC as part of an integrated strategy

World of DTC Marketing

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. At a recent online seminar, a leading biotech company had over 200 oncologists discuss “helping patients understand their treatment.” ” The concept of logical thinking.

Branding 203
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Pharma’s digital transformation journey and the role of customer reference data

pharmaphorum

Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver. Precision medicine is emerging as a key approach for disease treatment and prevention, which makes it even more critical to get the right medicine to the right patients. C-suite taking notice.

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What is Biogen and can they repair their reputation?

World of DTC Marketing

This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work.

Drugs 222
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Edelman Trust Barometer raises questions

World of DTC Marketing

But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey.

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Tapping into digital therapeutics to improve neurological outcomes

Pharmaceutical Technology

This is partly due to the differing business models used by pharma companies and digital therapeutic developers. In the future , digital therapeutics could serve as a complementary option that makes patients’ lives easier, says Dr. Jochen Klucken, chair of digital medicine at the University of Luxembourg.

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COVID-19 and the digital pharma marketing revolution

pharmaphorum

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications. This is an increase in 14.2%

Marketing 101