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Online health seekers trust pharmaproducts but find product websites hard to read and inconsistent with their needs. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Online ads for prescription drugs are unique.
Imagine a medicine that reduced the death rate of breast cancer and risk of recurrent breast cancer by 50% lowered the risks of colon cancer and type 2 diabetes by two-thirds, and those of heart disease, hypertension, and Alzheimer’s’ disease by 40%. Why don’t doctors have the “the talk”?
According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. The old belief is that patients who are interested in new treatments ask their doctor about them. What are the side effects?
In the US, TV advertising for pharmaproducts is still a big business, but this is mainly aimed at patients. A report from eMarketer came to an identical conclusion, estimating that US pharma would spend $9.53 The way that reps engage with doctors will be very, Hale said, with an emphasis on efficiency.
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My background for decades now is in the pharma marketing and branding space, working with all sorts of pharmaproducts, devices, diagnostics. Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. Mark (83Bar): So that’s the challenge.
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